Hey guys, here's part of what you're going to get in this module:
1. How to create cash on demand by sending e-mails
2. subject lines that make your e-mails immune to the delete key
3. How to structure your e-mail so you don't make the 1 killer mistake
that most people make
4. How to deliberately use hot buttons
to capture your prospects attention
5. How to steal Hollywood's best stories
to make money.
6. What stephen King and James Patterson
know about making money that's hiding right under
your nose...
The Subject That We Are Gonna Learn Today Is Called E-mail Marketing.
1. The Subject That We Are Gonna Learn Today
Is Called E-mail Marketing.
2. Hey guys, here's part of what you're going to get in this module:
1. How to create cash on demand by sending E-mails
2. Subject lines that make your e-mails immune to the delete key
3. How to structure your e-mail so you don't make the 1 killer mistake
that most people make
4. How to deliberately use hot buttons
to capture your prospects attention
5. How to steal Hollywood's best stories
to make money.
6. What Stephen King and James Patterson
know about making money that's hiding right under
your nose...
3. But before we go through it
Stop for a moment right now
and sort of step outside yourself
Do I have your attention?
we just read through some bullet points right?
If this were an e-mail that I sent
you... Could you delete it right now?
4. E-mail marketing is how to create cash on demand
It's fun.. There is nothing more fun than sitting down,
writing an e-mail, pushing a button and then
seeing sales come flying in the door.
It's simple. You do not have to be a Pulitzer prize –
winning writer anyone can do this.. If you can talk, you can write.
E-mail is powerful..
5. E-mail is person
E-mail is the most Intimate marketing medium.
I'd rather have one e-mail address
then any Facebook like's…
6. We are gonna cover what I call the triangle structure.
Structure
Your Voice The Nuts And Bolts
7. The structure
Captivating and compelling subject line
Impactful and personality – driven e-mail body
Bullet points, attention – getters, etc.
Simple and clear call – to action
The fact is today
people look at their inbox one finger on
the delete key...
Which is why you must have a captivating
subject line.
8. The subject line has one job
To get them to open the e-mail.
That's all... If it does that,
it's a good subject line.
Here's some captivating subject lines.
What is a captivating subject line?
Emotion Anger, Curiosity, Surprise, Humor
1.This ticks me off...(Rant enclosed)
2.I hate when this happens (open up)
3.This will be the funniest story you here today...
4.You might as well just set fire to your bank account.
5.Someone just asked me a silly question...
6.Then he looked at me and said, I'd rather you punch me in the face...
Use your imagination,
and see what subject
lines work best for you
with time you will
become good at it...
9. Content indicators
Tell the prospect what’s in the e-mail
For example
Live at 9 PM how to get more leads
Video “I shot this from my balcony in Costa Rica”
Pic: “Would you like your inbox to look like this?”
Blueprint: “how to earn 3000/a day with no phone”
Re: “your login instructions”
10. Relevance
Current events, time – of – day
Are you still up? (Sent late at night)
It doesn't matter who gets elected. Here's why...
How to make the new year better than last year
Newsweek magazine is run by morons. Check this out
Why you should not shop at Walmart if you want to be rich
11. Lists
People love a top 10 or a top five List
For example
The top five screw ups to avoid in a home business
10 ways the wealthy things differently from average people
If you asked me the one thing to do to become wealthy...
My favorite three methods for creating an avalanche of leads...
What do Donald Trump, Richard Branson and Bill Gates have in common?
12. Think of the subject line you would open... And right that.
Don't be afraid to experiment
How do you know when a subject line is good?
Your open rate is the best indicator.
So now you got them to open your e-mail...
The next piece of the puzzle is
the body of the e-mail.
The body of the message
Remember when we talked about
the job of the subject line?
(To get them to open the e-mail)?
The job of the body is to get them to take a
single action.
13. So what is that action?
It might be to click the join link.
Or to watch a YouTube video.
Or to buy a product right now.
But the entire body of the message – –
no matter what it is – – is to point them in one direction.
So what should the body consists of?
I would say stories.
Stories grab people's attention at an emotional level.
Tell stories every chance you can.
Even if you're sending a straight pitch wrap it in a story
or some other personality – driven message.
A call – to action that tells the prospect exactly what you want them to do.
14. Let me make this last point.
This last point cannot be overstated
The number one issue in most poor sales communication
is the marketer not telling the prospect exactly what they should do next
You need to tell them exactly what to do...
So with that being said if you like the content
that I just provided to you, the next thing
That you need to do to get all of the information that you need
to be a successful e-mail marketer, is click the button or link below.
Here's what you will get