Wayne Kurtzman
Personal Information
Organization / Workplace
IDCLocation
Greater Boston Area United StatesOccupation
Research Director, Social and Experiential Solutions at IDCIndustry
Advertising / Marketing / PR
Website
www.BeyondThe.BizAbout
I have led global social media, analytics, communities, content and knowledge management practices with Pitney Bowes, Intel, Connection and Jabra. A proven and diverse marketing professional with a strong hands-on knowledge of content, storytelling, how people engage with content and organizations, tools and technologies, I have spoken and written on social media, analytics, content, customer experience and disruptive technologies. I continue to teach college webinars on The Future of Business and Social Media Management. Wins include: • $26 million savings with content analytics • $10 million in social media related sales • 4 million organic engagements with our content • $26K per emplo...