1. BTEC Creative Media Production
Unit 2 Communication for Creative Media Production
Distinction grade task:
On the reverse of this page is a genuine advice sheet taken from a
website that is intended to show students how to write a client
proposal report.
For whatever reason, it is quite poorly written.
You need to re-write any parts of the proposal that you
think need revision to make it read clearly in formal
English.
You may also alter the layout if you think it could be
improved but the overall impression must remain formal.
Task 2C3

2. Client advertising proposal is a document presented by a business to their respective clients
proposing the plan of an advertisement regulation. Such a document should be prepared with utmost
precision so that no necessary points related to the particular plan are missed to be stated.
Sample Client Advertising Proposal
Client advertising proposal for the new range of Lucy Herbal Skin Product
Proposal Presented by: Mac Schaffer
Advertisement Coordination-Head
Lucy Cosmetics Ltd.
Proposal presented for: This proposal is presented to all our existing and prospective clients
proposing an advertisement plan for marketing regulation of our new range of products.
Proposal submitted on: 9th
January 2011
Overview of the latest product:
This newline of “Lucy Herbal Skin Product” evolved from extensive research on corrective, curative
and potential healing properties of various herbs, their oils and extracts that are useful for both skin
and hair. Recently these products got approved by the International Dermatology Standard, UK.
They have certified that the product is extensively useful for rejuvenating the skin and hair cells and
help in nourishing from the inside out.
Advertisement Plan:
• We have planned to promote this new range of products through renown beauty magazines
and newspapers including: Holland&Barrett, Vogue, Boots insider, The Guardian and The
Times.
• We have a plan to hold promotional event at various places just before the launch of our new
product in order to create promote it to large number of people
• Advertisement process can be regulated through various television channels also these will
include: Channel 4, ITV and Living.
Total cost estimated for advertisement regulation is approximately $24600
Advertisement regulation would be commenced from: 26th
January 2011
Task 2C3

3. Product released date: 1st
February 2011
Last date of proposal acceptance: 18th
January 2011
Task 2C3