Home Care Marketing: Perfect Websites in 2013 Webinar Presentation (March 2013)

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888-404-1513, http://www.ltcsocialmark.com , Home Care Marketing: Perfect Websites in 2013 Webinar Presentation (March 2013), Valerie VanBooven RN BSN, George Novoson, LTC Expert Publications

Education

HOME CARE: PERFECT WEBSITES WEBINAR-
THE GOOD, THE BAD AND THE UGLY.

VA L E R I E VA N B O OV E N R N B S N
C O P Y R I G H T 2 0 1 3 LT C E X P E R T P U B L I C AT I O N S
W W W. LT C S O C I A L M A R K . C O M

888-404-1513

AGENDA
• Everything you need to know about the perfect lead generating,
visibility generating website for 2013.
• The game has changed once again (thanks to Google).
• Enjoy more visibility, more leads, more revenue when you do
"everything" right.
• We will show you all the hard work that goes into the BEST online
presence in your local area.
• We will show you a FORMULA that anyone can apply to their own
online marketing to make it work!

888-404-1513
Copyright 2013 LTCEP

This is
perfection->
Online
Presence

Reputation Authority

Engagement

GOOGLE RULES- AND CHANGES DAILY

•400+ algorithm changes per year
(almost 1 per day!) (good, bad and ugly all at the
same time!)

•Can your website keep up? (is it ugly?)
•When was the last time you
upgraded? (is it that bad?)
888-404-1513
Copyright 2013 LTCEP

TIP #1: PLATFORM OF CHOICE

• No more HTML
websites.
• Wordpress in the
Cloud.
888-404-1513
Copyright 2013 LTCEP

TIP#2: KEYWORDS AND PHRASES

Be very careful about choosing
keyword placement on your
website.
• Too much=red flag.
• Too little=no visibility.
• Just right=Google LOVE.
888-404-1513
Copyright 2013 LTCEP

TIP#3: CONTENT, CONTENT, CONTENT

You need fresh content every week.
In more competitive markets- 2-3
times per week.
• Blog posts
• Videos
• Articles
888-404-1513
Copyright 2013 LTCEP

TIP#4: CONTENT MUST BE UNIQUE

You need UNIQUE content every week. In more
competitive markets- 2-3 times per week.
• If your blog post has content in it that
is “borrowed” from other websites-
mixed and matched, etc- NO GO.
• Must be 75% unique.

888-404-1513
Copyright 2013 LTCEP

THE GOOD!

888-404-1513
Copyright 2013 LTCEP

THE GOOD!

PAID SEARCH

Copyright 2013 LTCEP

TIP#5: SOCIAL MEDIA DOES MATTER

Which social media accounts
REALLY MATTER in the senior
care market?
1. LinkedIn
2. Facebook
3. Google+
888-404-1513
Copyright 2013 LTCEP

Tip#6: Expert Status and Backlinks

Alzheimer’s Care Veterans Home Care

Live In Care Caregiver Stress Hospital Readmissions

TIP #7 YOUR REPUTATION MATTERS

• You have one.
• You don’t have one.
• You have a bad one.
• You have a good one.
888-404-1513
Copyright 2013 LTCEP

SENIOR CARE IS A VERY COMPETITIVE
ENVIRONMENT
• Extremely price competitive
• Very crowded with many options
• Differentiation is essential in the sales
process
• TRUST is a pivotal buyer concern

Copyright 2013 LTCEP

SENIOR CARE REVIEWS ARE TOUGH.

•Tough to get.
•Audience is NOT web savvy.
•Google sucks.

Copyright 2013 LTCEP

SENIOR CARE REVIEWS ARE EASY.

• We developed
SeniorServiceReviews.com
•Each home care agency has
their OWN review site.

Copyright 2013 LTCEP

SENIOR CARE REVIEWS ARE EASY.

Each review site and all
reviews are integrated with
YOUR primary website!

Copyright 2013 LTCEP

Online Presence Engagement

• Strong Local SEO Plan • Publish, Publish, Publish
• Lead Capture Web site design • Continuous ,unique, quality Content
• Mobile optimized • Social Media Integration
• Onsite SEO • Video Content
• Directory Listings • Lead Nurturing Newsletters
• Google Plus Pages for Business • Social Media Solutions

Authority Reputation

• Off site Publishing • Building Trust is Essential
• Elder care Authority Sites • High quality , independent testimonials
• Strong Back links • Easy to obtain testimonials
• Press Releases • Simple to distribute and display

Q/A
CONTACT INFORMATION:
VALERIE VANBOOVEN RN BSN
GEORGE NOVOSON
888-404-1513
WWW.LTCSOCIALMARK.COM
VALERIE@LTCEP.COM

888-404-1513
Copyright 2013 LTCEP

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Home Care Marketing: Perfect Websites in 2013 Webinar Presentation (March 2013)

1. HOME CARE: PERFECT WEBSITES WEBINAR- THE GOOD, THE BAD AND THE UGLY. VA L E R I E VA N B O OV E N R N B S N C O P Y R I G H T 2 0 1 3 LT C E X P E R T P U B L I C AT I O N S W W W. LT C S O C I A L M A R K . C O M 888-404-1513

2. AGENDA • Everything you need to know about the perfect lead generating, visibility generating website for 2013. • The game has changed once again (thanks to Google). • Enjoy more visibility, more leads, more revenue when you do "everything" right. • We will show you all the hard work that goes into the BEST online presence in your local area. • We will show you a FORMULA that anyone can apply to their own online marketing to make it work! 888-404-1513 Copyright 2013 LTCEP

3. This is perfection-> Online Presence Reputation Authority Engagement

4. GOOGLE RULES- AND CHANGES DAILY •400+ algorithm changes per year (almost 1 per day!) (good, bad and ugly all at the same time!) •Can your website keep up? (is it ugly?) •When was the last time you upgraded? (is it that bad?) 888-404-1513 Copyright 2013 LTCEP

6. TIP#2: KEYWORDS AND PHRASES Be very careful about choosing keyword placement on your website. • Too much=red flag. • Too little=no visibility. • Just right=Google LOVE. 888-404-1513 Copyright 2013 LTCEP

8. TIP#4: CONTENT MUST BE UNIQUE You need UNIQUE content every week. In more competitive markets- 2-3 times per week. • If your blog post has content in it that is “borrowed” from other websites- mixed and matched, etc- NO GO. • Must be 75% unique. 888-404-1513 Copyright 2013 LTCEP

18. Tip#6: Expert Status and Backlinks Alzheimer’s Care Veterans Home Care Live In Care Caregiver Stress Hospital Readmissions

19. Unique articles with Back links Blog feed with Dynamic Back links Territory Served Author Profile with Back links

20. Tip#6: Expert Status and Backlinks

21. Tip#6: Expert Status and Backlinks

23. SENIOR CARE IS A VERY COMPETITIVE ENVIRONMENT • Extremely price competitive • Very crowded with many options • Differentiation is essential in the sales process • TRUST is a pivotal buyer concern Copyright 2013 LTCEP

32. This is perfection-> Online Presence Reputation Authority Engagement

33. Online Presence Engagement • Strong Local SEO Plan • Publish, Publish, Publish • Lead Capture Web site design • Continuous ,unique, quality Content • Mobile optimized • Social Media Integration • Onsite SEO • Video Content • Directory Listings • Lead Nurturing Newsletters • Google Plus Pages for Business • Social Media Solutions Authority Reputation • Off site Publishing • Building Trust is Essential • Elder care Authority Sites • High quality , independent testimonials • Strong Back links • Easy to obtain testimonials • Press Releases • Simple to distribute and display

Home Care Marketing: Perfect Websites in 2013 Webinar Presentation (March 2013)

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Home Care Marketing: Perfect Websites in 2013 Webinar Presentation (March 2013)