These trends show that the mobile experience needs to be rethought and rebuilt from the ground up. The “Cardification" of news is a standard story form for mobile consumers. And they expect to be able to interact with the information in smart ways. The "Cardification" of news needs to be fully understood and embraced head on, the 'Circafication' of topic subscription needs to become a common feature. (This lecture is by Mobile media expert Robb Montgomery, it examines the challenges for retooling into a mobile-first operation, meeting mobile consumers expectations and organizing workflows around highly-responsive mobile news production and delivery.) The "Ziteification" of news is a standard expectation for many users. My popular presentation "Your Smartphone is Your Newsroom," has been showcasing these trends since 2010. The mobile space has pivoted hard towards p2p user-generated media, personalization of notifications, and private multimedia chat apps. With mobile, video storytelling is being reimagined with imaginative apps like Storehouse that offer sophisticated video stories built around short video clips. Ask yourself: What does a mobile consumer expect from a typical story? Mobile news and information consumers expect frictionless engagement with content.  You will have to craft your stories in new ways to succeed. The kinds of mobile experiences that drive brand loyalty, please advertisers and keep you in the news business are there for the taking. But you really have to be willing to think differently and embrace inversions of traditional story formats and delivery modes. If publishers are going to succeed with mobile, they will have to adapt to the notification, alert, subscription, and personalization behaviors that only purpose-built mobile-first newsroom teams and tech can deliver.  Robb Montgomery works with large media houses like Radio Free Europe to reshape their thinking, training and workflows around mobile journalism, mobile apps and delivering a great mobile experience from top to bottom. He built the IREX S.M.A.R.T. Media lab - a mobile-first newsroom and training center built entirely around mobile technology and behaviors. Montgomery is the author of "A Field Guide for Mobile Journalism" and a suite of online courses in video and mobile journalism. www.robbmontgomery.com Robb Montgomery CEO of Visual Editors Founder of the Smart Film School

1. Robb MontgomeryThe Smartphone Newsroom
Cardification" of
news is a standard
story form
expectation for
mobile consumers.
And they expect to
be able to interact
with the information
in smart ways.

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9. Robb MontgomeryThe Smartphone Newsroom
Consumers are “Mobile First”
“While mobile is often referred to as
the second screen, the reality is that
smartphones are really the first
screen among connected consumers.
They are always within reach.
They are the first place consumers go
to communicate, research and share.”
B. Solis ⁄ Ad Age

10. Robb MontgomeryThe Smartphone Newsroom
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11. Robb MontgomeryThe Smartphone Newsroom

12. Robb MontgomeryThe Smartphone Newsroom
Ask yourself: What
does a mobile
consumer expect from
a typical story? Mobile
news and information
consumers expect
frictionless
engagement with
content.

13. Robb MontgomeryThe Smartphone Newsroom

14. Robb MontgomeryThe Smartphone Newsroom
Mobile is not a bolt-on service
“If publishers and marketers are going
to succeed with mobile, they will have
to adapt to the notification, alert,
subscription, and personalization
behaviors that only purpose-built
mobile-only can deliver.”
- Robb Montgomery

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18. Robb MontgomeryThe Smartphone Newsroom
Yo
Embed code!
!
<iframe src="//www.storehouse.co/stories/o0u6w-a-
great-escape/embed" style="width:100%;max-width:
600px;height:300px;border:none;" scrolling="no"></
iframe>
www.storehouse.co/stories/o0u6w-a-great-escape

19. Robb MontgomeryThe Smartphone Newsroom
If
Storehouse + Twitter!
!
By posting an image with a
Tweet, my Storehouse story
became a story card that
was widely shared.

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https://www.youtube.com/watch?v=yZt47uuQstk

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The mobile journalism school
on your smartphone
!
SmartFilmSchool.com