Vivacious Designs is a graphic design company that specializes in promotional solutions. The document highlights three of Vivacious Designs' client projects for Preston North End Football Club including redesigning their matchday program, creating a season ticket campaign, and developing a new corporate brand identity for The Retreat beauty spa. The solutions included magazine-style programs, campaigns focused on the club's history, and branding that created a feeling of relaxation for the spa. All projects helped boost engagement and were well received.

1. designs
EYE CATCHING • CREATIVE PROMOTIONAL SOLUTIONS
CASE STUDIES www.viviaciousdesigns.co.uk

2. Client: Preston North End Football Club The Job
Preston North End, despite The Solution
currently playing in the third tier of For the 2009/10 season, with the
2010/11 PNEFC PROGRAMME English football, is a club steeped team in the npower Championship,
in tradition and renowned for their the club wanted to move away from
cutting edge approach to their the traditional football programme
media and marketing. design and instead produce more
of a magazine style.
Their official matchday programme
has won numerous awards and The aim was to encourage fans
has long been amongst the front to read it from cover to cover,
runners in their division so the rather than dip in and out which
pressure was always on to improve is the usual trend with football
year on year. programmes, before, during and at
half time of the game.
Each season saw the magazine
undergo a complete facelift, with
a new design and new range of
features.
PNE 2009/10 MATCHDAY PROGRAMME: FRONT COVER
designs
www.viviaciousdesigns.co.uk
PNE 2009/10 MATCHDAY PROGRAMME: INSIDE PNE 2010/11 MATCHDAY PROGRAMME: PLAYER INTERVIEW EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS

3. Client: Preston North End Football Club The Job The Solution
Preston North End, despite For the 2009/10 season,
currently playing in the third with the team in the npower
2011/12 PNEFC PROGRAMME
tier of English football, is a club Championship, the club wanted
steeped in tradition and renowned to move away from the traditional
for their cutting edge approach to football programme design
their media and marketing. and instead produce more of a
magazine style.
Their official matchday
programme has won numerous The aim was to encourage fans
awards and has long been to read it from cover to cover,
amongst the front runners in rather than dip in and out which
their division so the pressure was is the usual trend with football
always on to improve year on year. programmes, before, during and
“Viv is one of the most at half time of the game.
Each season saw the magazine
talented designers I have undergo a complete facelift, with
a new design and new range of
ever worked with. I can features.
highly recommend her to
any organisation who values
their brand and needs it to
be in the safest hands with
PNE 2011/12 MATCHDAY PROGRAMME: FRONT COVER a designer who values it as
highly as they do. She will
make it her challenge to
take it even further than the
client imagined possible.”
designs
Derek Shaw, Previous Chairman PNEFC
www.viviaciousdesigns.co.uk
EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS

4. Client: Preston North End Football Club The Job The Solution
After suffering relegation to npower To catch the eye and generate
League 1 there was a lot of doom and interest we focussed on the history
2011/12 SEASON TICKET CAMPAIGN gloom surrounding Preston North of the Club and more importantly
End. successful times at the club.
The challenge was to turn the The club is steeped in history as
mood into one of optimism and get founder members of the Football
everyone behind the club ahead League, they were the first English
of the new campaign and buying football champions. They were also
season tickets. the first team to win ‘The Double’ of
IT’S IN THE
GLORY. the league and FA Cup in 1889.
IT’S IN THE
VICTORY.
IT’S IN THE With all of this in mind, as well as
HISTORY.
the more recent successes I looked
Official Club Sponsor
back into the history of the Club and
pulled out the best photographic
2011/12 SEASON TICKET CAMPAIGN: SEASON TICKET THERMALS moments.
F Else, W Cunningham, J O’Neill, J Wylie, A Singleton,
Sir Tom Finney’s retirement 1960 F O’Farrell, D Mayers, J Fullam, A Alston, D Sneddon, P Thompson
The campaign was pulled together
under the strong tagline Glory,
“I have known and worked Victory and History, with the use of
bright colours to symbolise looking
with Viv for years. She on the bright side of life.
has delivered exceptional The result was selling more season
graphic design results tickets for the campaign in League
1 than was sold for the previous
which have enhanced the season in the Championship, with
numbers topping 7,000.
profile and reputation of
the Club.”
designs
Adrian Ward, PNE Marketing Manager
www.viviaciousdesigns.co.uk
EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS
2011/12 SEASON TICKET CAMPAIGN: A3/A4 POSTERS 2011/12 SEASON TICKET CAMPAIGN: SEASON TICKET BOOKS

5. A SELECTION OF LEAFETS AND POSTERS

6. Decleor Treatments Face
Decleor Treatments Face & Eyes
Each of our Decleor facial treatments includes a welcoming back massage with
each treatment tailored to the specific nature of your skin.
DECLEOR CLASSIC AROMATIC our Decleor facial treatmentsEXPERT a welcoming back massage with also available.
Each of FACIAL DECLEOR AROMA includes Vajazzling
1 hour 15 mins each treatment 15 mins to the specific nature of your skin.
£36 1 hour tailored £40 OPENING TIMES
Eye Treatments & Hair Removal
Client: The Retreat Beauty Clinic The Job We found that a high percentage of
This mutli-active, 100% treatment These targeted treatments provide Monday 9.30am to 1pm
DECLEOR AROMA ANTI VITAL EYES
is tailored to every skin type. At the
AGING FACIAL an expert response to the needs Tuesday 10am to 8pm
45 min £30
heart of this treatment is a maskmins
1 hour 15 that
is uniquely designed to rebalance Treatments Hands, Feet & Tan
of every skin type. Even the most
£40 A unique, intensive eye treatment
demanding of skin is satisfied.
Wednesday 10am to 8pm
Thursday 10am to 8pm
The Retreat Beauty Clinic, in beauty clinics in the Preston area
Using Decleor’s breakthrough that melts away the feeling clients having a tint for the first time
your skin. EYES For of Friday 10am to 7pm
technology and their expertise, they tension. The feeling of puffinesstest is required 24hrs prior to
a patch and
Eyelash Tint £10 Saturday 9.30am to 3pm
have gone to the heart of nature
Essential Nourish Eyebrowepidermis is soothed OPIof dark shadows are
Tint appearance MANICUREtreatment.
and £6 SYSTEM GEL TOES Sunday Closed
Preston, were looking for a new were associated with hair salons,
to extractSkin very best leaving skin
it’s
Dehydrated Skin Dry Eyebrowrebalanced leaving the £6 Manicure 45 mins £18.50
Shape reduced.Essential Full Set (French look) £22
This precision treatment visibly glowing andtreatment
This nourishing feeling firmer. complexion smooth and Luxury Manicure 1REMOVAL
HAIR hour £25 Glitter Coloured Gel £25
provides an instant and
thirsty skin. Expression Wrinkle
EYELASHcool.
immediately replenishes
long term response for Lift lost moisture and LashLift
PERMING
Radiance
of the
Lift
Waxing
One £25 most successful nail care
treatment to help emphasise the in the world. Leg
brands Half Treatment
reinforces the skins barrierand offer a ‘natural look’.includes a handAge Defying
eyesExperience Lifting Excellence mask.
Thigh
£12 Full Leg MINX £18
A revolutionary and unique manicure
£12 Under Arm £10
2010/11 CORPORATE REBRAND corporate brand identity, as well as a making The Retreat unique. This
Soothing
function. Dull And Pigmented Skin
Intensifier
Lasts up to eight weeks. (age 50+ years) and pedicure that promises not to
Purify (Age 30-40 years) (Age 40-50 years) treatment Polish, Fingers And Toes £15 Forearm or smudge and requires no
This intensive Full Arm
File, Utilising the cutting- chip £12
Soothe
Combination/Oily Skin This incredible facial
Sensitive Skin
An intensive balancing produces an immediate this deeply reviving facial.
Ideal for special occasions.
£10.00 each Upper Lip
PARTY LASHES your skin withC to £14 of Decleors skin
incorporates vitamin
Re-stimulate edge
reduce the appearance care development,WaxBack this
£5
£15
Lip/Chin £7 with many hot designs.
drying time
Minx Overlay £20
logo the client was also looking for coupled with the Edwardian style
treatment, that actionThisexpression lines of pigmentation and
on wonderful calming The revolutionary lissage’ treatment restores facial
Minx Acrylic £40
internal and external advertising and building and city centre location
immediately leaves treatment brings brightens the entire OPI SPA PEDICURE SYSTEM
and premature wrinkles. melting tablet mask volume withBikini from £10
innovative 33 RIBBLESDALE PLACE, BEHIND WINCKLEY SQUARE, PRESTON, PR1 3NA
immediate comfort HOLLYWOOD LASHEStruly Spa Pedicure technology.
your skin clearer, more The skin is gorged complexion for the
plumps and revitalises
£45
‘lip-filling’
45mins £18.50
FOR AN APPOINTMENT PLEASE CALL 01772 824833
The latestradiant skin. the highDeluxethat Pedicure 1 hour £25 Hollywood BAKE GOLD
trend to hit street Spa Brazilian £15 FAKE £20
luminous and refined. with anti-aging RetinolThe
to stressed skin. skin whilst softening fine 1 Tan £20 2 Tan’s £30
gives you longer, thicker lashes. Each lash
lines and wrinkles making This treatment includes a hydrating Blackpool taken within 2 weeks or come
Las Vegas £25 £20
marketing solutions. helped create the overall design
renowned for stimulating To be
is individually applied, this treatment
foot mask.
the production of collagen. can the skin to 1 ½youthful and up to 3
take up more hours. Lasts with a friend and share the cost.
radiant. It is advisable not to have a heat
months.
NAILS treatment (sunbed, steam, swim) before Gold is the most luxurious
Fake Bake
LASH INFILLS
Required every 2 to 3 weeks. Set
ACRYLIC
Full
£25
or after waxing.
£27.50
tan from Fake Bake. It contains ‘show
where it goes’ cosmetic colour guide
and increased concentrations of the
concept.
Infills £19
The Solution
tanning agents have accelerated
Glitter/Coloured Acrylic £30 tan development, giving you a fully
Removal Inc Mini Manicure £15 developed tan in 4 to 6 hours.
We met with the client to understand We wanted to make sure that the
105X 105 PRICELISTS
their needs fully, the direction they branding and marketing followed
wanted to take and the time frame of the aim of The Retreat, by creating
the deadlines. a feeling of relaxation and total
indulgence.
OPENING TIMES
Once the full scale of the job
was known, such as marketing The use of strong bold colours and
Monday 9.30am to 1pm
Tuesday 10am to 8pm
Wednesday 10am to 8pm
requirements (advertising, signage Edwardian style graphics, created
Thursday 10am to 8pm
Friday 10am to 7pm
Saturday 9.30am to 3pm
etc.), vision, expectations, deadlines a corporate brand identity which
Sunday Closed
OPENING TIMES SAY HELLO TO SHELLAC UV3 TECHNOLOGY and what the business was all about brought The Retreat back to life.
Monday 9.30am to 1pm
Tuesday 10am to 8pm A UV-CURED COLOR COAT FEATURING
DOOR PLAQUE
Wednesday 10am to 8pm
Thursday 10am to 8pm
UV3 TECHNOLOGY:
• On like polish
we began our research.
Friday 10am to 7pm • Wears like gel
Saturday 9.30am to 3pm • Off in minutes
Sunday Closed
WHAT IT DOES:
The most important thing when
“Vivacious
• The second step of the Shellac system
brushes on for smooth, even coverage.
HOME PAMPER - JUST £25 PER PERSON • Provides a long-lasting color to nails.
Treatments in the comfort of your own home.
WHY YOU NEED IT:
working with a business and their
Designs
• Provides a revolutionary new color
Treatments are: service for nails.
FAKE BAKE TAN • FILE/VARNISH FINGER NAILS • FILE/POLISH TOEto two weeks. Price £25
• Last up NAILS
identity is understanding the market
and that includes the competitors.
Add a shellac polish that will last up to two weeks for an extra £10.00
(Minimum of six people.)
PAMPER PARTY - ONLY £35 PER PERSON provided high- This is essential to make sure you
Ideal for hen parties or just having a night in with the girls! can make your client the best it can
Ashlei Williams
Beauty Therapist
OPENING TIMES
Monday 9.30am to 1pm
Tuesday to Thursday 10am to 8pm
Choose two treatments from the following list:
MINX - Extending Fashion to your Fingertips & Toes. Amazing Metallics, Holograms and
OPI MANICURE • OPI PEDICURE • AROMATHERAPY BACK MASSAGE
Designs. The most talked about nail innovation. Worn by every celebrity on the planet.
DECLEOR TASTER FACIAL • FAKE BAKE TAN • BROW SHAPE AND TINT
Long lasting and requires only heat and pressure. Love Attention? Love Minx!
quality support, be and make sure they stand out
helping us to
(Four or more people. The above package is only available in The Retreat Beauty Clinic)
from the crowd.
Friday 10am to 7pm
Saturday 9.30am to 3pm Minx overlay £20 • Minx acrylic tips £40.
Sunday Closed
ADDRESS: 33 RIBBLESDALE PLACE, PRESTON, PR1 3NA HOLIDAY PAMPER - £60 PER PERSON fully qualified in NVQ Levels 2 and 3 and Decleor trained. Gift vouchers available.
Therapists are
achieve a fresh
FOR AN APPOINTMENT PLEASE CALL 01772 824833
Feel confident at the start of your holiday. RIBBLESDALE PLACE, BEHIND WINCKLEY SQUARE, PRESTON, PR1 3NA
33
Treatments are:
FOR AN APPOINTMENT PLEASE CALL 01772 824833
EYE-LASH TINT • PEDICURE • HALF LEG WAX • BIKINI WAX • BROW SHAPE
A FAKE BAKE TAN (To be taken 24 hours after waxing)
BUSINESS CARDS
33 RIBBLESDALE PLACE, APPOINTMENTS CALL
HAVE A FAKE BAKE TAN AND GET 10% OFF ANY FAKE BAKE PRODUCT
and modern look.”
designs
33 RIBBLESDALE PLACE, BEHIND WINCKLEY SQUARE, PRESTON, PR1 3NA
BEHIND WINCKLEY SQUARE,
PRESTON, PR1 3NA 01772 824833 FOR AN APPOINTMENT PLEASE CALL 01772 824833
Rachel Ryan, The Retreat, Preston www.viviaciousdesigns.co.uk
EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS
PRODUCT STICKERS: TO BE PLACED ON SOLD MERCHANDISE A5 PROMOTIONAL LEAFLETS

7. Client: Christians in Sport
2010 WORLD CUP SOUTH AFRICA
We have used Vivacious Designs
2007/11 PROMOTIONAL SOLUTIONS
for a whole raft of promotional
solutions. We have always found
them to be efficient, prompt,
thorough, and perhaps most
importantly, receptive and
portrait
likeable. We would have no
hesitation in recommending
PROMOTIONAL POSTERS AND LEAFLETS: SAY, PRAY AND PLAY
Vivacious Designs to any
prospective clients.
Elizabeth Hunt, Christains in Sport
designs
www.viviaciousdesigns.co.uk
CIS AUTUMN MAGAZINE: 20 PAGES, THREE EDITIONS PER YEAR CIS SPRING MAGAZINE: 20 PAGES, THREE EDITIONS PER YEAR CIS 30 YEAR ANNIVERSARY: PROMOTIONAL POSTERS AND LEAFLETS EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS

8. Client: Cranden Press Ltd The Job The Solution
Cranden Press Ltd is a family run After meeting with the company to
family printers with competitive pricing.
business who have been trading gain a full understanding of all the
High quality 2011 CORPORATE BRAND IDENTITY since 1950 and were looking for a requirements, deadlines and ideas
LIMITED
new corporate brand identity. we began to think about an image
LIMITED
LIMITED
which matched their reputation
As well as a new logo the brief also for producing high quality print at
included all external and internal competitive prices.
signage.
They needed their brand to stand
out, and wanted it be fresh, modern
and eye-catching while also
keeping the company’s initials in
LIMITED LIMITED the logo.
We created a selection of new ideas
SAMPLES OF CRANDEN PRESS LTD CORPORATE IDENTITY
where the client could use various
colour options throughout their
marketing campaigns. The logo
petitive
which was selected has a more
traditional feel, with its dark grey
“Vivacious Designs were and brushed silver colour scheme
Com
fast to deliver a new
representing the traditional printing
blocks.
eye catching corporate
w eQ P rIN t identity for us. With an
attention to detail, and
ua very understanding of
t
lit as
petitive
your needs.”
CRANDEN PRESS LIMITED
Com
T. 01772 796100 F. 01772 651643 E. CRANDENPRINT@BTCONNECT.COM
CHAPEL HOUSE, ST MARY’S STREET PRESTON, LANCASHIRE, PR1 5LL
w eQ
ua
lit
y
P r I Nt
Fa
st
y F Catherine Bretherton, Cranden Press Ltd
designs
www.viviaciousdesigns.co.uk
CRANDEN PRESS LTD: LETTERHEAD CRANDEN PRESS LTD CORPORATE IDENTITY: SIGNATURE (WE LOVE PRINT) EYE CATCHING • HIGH QUALITY • CREATIVE PROMOTIONAL SOLUTIONS