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How Correct Grammar Can Influence Your Site's SEO Metrics
1. Correct Grammar and SEO
Does proper grammar help your SEO rankings or not? Since the major search engines primarily
base their rankings on textrelated data, it would make sense that Google uses grammar as one
of its 200+ ranking factors. However, this is actually not the case.
So, should content marketers take the time to follow grammar rules for better keyword rankings?
2. Not a Direct Signal
According to Google’s head of SPAM, Matt Cutts, proper grammar is not a ranking factor that
Google currently uses.
However, Cutts also mentioned that highquality sites tend to include proper spelling and
grammar. That means that, although writing with proper English grammar is not currently a
direct ranking factor, content marketers are doing themselves a disservice by writing poorly
online.
Correlation is Not Causation But ...
Since even Matt Cutts says that grammar is not a ranking factor, it should be the case, I guess.
Here’s the catch though. If you use some crazy spelling and grammar in general, odds are, folks
will not stay on your site for a long time just because they may find themselves not
understanding a single word of what you wrote down there. Your content MUST be readable and
not for you only :) If your site visitors leave your site right after they land on it, you get a higher
bounce rate, which Google do consider as a very negative ranking factor. That means your
grammar is actually a middleman between your reader and bounce rates. Making your texts
easy and interesting to read would make the visitor consider staying longer on your site which
sends a positive signal to Google’s ranking algorithm. So it turns out that spelling and grammar
is not a direct ranking factor only to an extent. Go figure.
3.
A Matter of Trust
Consumers tend to place their trust in websites that have taken the time to ensure they are using
proper English grammar. It makes sense if your site visitors don’t have any trust in your site,
they just won’t buy from you.
Also, if the grammar on your site is of lowquality, perhaps all your products and services are as
well? Such mental conclusions are called anchoring in psychology. If one thing that is yours is of
lousy quality, all other things of yours are of the same quality. That’s exactly how your visitors
think about the whole shebang. End of story.