5. Google: Industry & Their Competitors Year Established Google’s Product Competitors 2002 Froogle (Google Product Search) Amazon.com, eBay, Shopzilla, The Find 2005 Google Maps Mapquest 2006 Google Finance Yahoo Finance, MSN Money, AOL Money 2009 Google Health WebMD, Mayo Clinic 2009 Google Mortgage Bankrate, Lending Tree 2009 Google Places Yelp, Travel Advisor, CitySearch 2010 Google’s Boutiques.com Ebay, Amazon 2010 Google Hot Spot Yelp, Other Review Sites 2011 Google’s Travel Search Site Kayak, Expedia, Trip Advisor
6. Google vs. Facebook Google Facebook Increased Employees since 2005: 5,000 – 23,000 Roughly 10% of Facebook’s employees are Google veterans Increased Revenue since 2005: 3.2 billion – 23.7 billion Worth estimated 6.9 billion dollars Delivers search results selected by algorithms that take into account a user’s Web history Delivers search results through a personalization based on one’s own “likes” and recommendation’s friends Why Employees Leave: “Google’s gotten to be a lot bigger and slower-moving of a company. At Facebook, I could see how quickly I could get things done compared to Google.” Why People Come to Facebook: “I think what we’ve found is that when you can you use products with your friends and your family and the people you care about they tend to be more engaging.”
12. Google: Industry Comparisons Liquidity Google Yahoo AOL Current Ratio 10.62 2.67 .91 Quick Ratio 8.94 2.50 .81 Current Cash Debt Coverage Ratio 3.69 .76 1.21 Activity Google Yahoo AOL Receivables Turnover 8.13 6.44 7.04 Asset Turnover .65 .43 .82
13. Google: Industry Comparisons Profitability Google Yahoo AOL Profit Margin 27.57% 9.26% 7.63% Return on Assets 16.10% 4.00% 36.15% Return on Common Stock Equity 18.11% 4.79% 8.11% Earnings Per Share $20.52 $0.43 $2.35 Coverage Google Yahoo AOL Debt to Assets Ratio 11.09% 16.18% 22.71% Cash Debt Coverage Ratio 2.07 .54 1.01 Book Value per Share $113.30 $8.80 $28.95
14. Google: Balance Sheet Assets Dec 09 Dec 08 Dec 07 Current Assets: Cash 10,197.6 8,656.7 6,081.6 Net Receivables 3,201.7 2,642.2 2,307.8 Inventories -- -- -- Other Current Assets 15,767.7 8,879.3 8,899.8 Total Current Assets 29,167.0 20,178.2 17,289.1 Net Fixed Assets 4,844.6 5,233.8 4,039.3 Other Noncurrent Assets 6,485.2 6,355.5 4,007.4 Total Assets: 40,496.8 31,767.6 25,335.8
15. Google: Balance Sheet Liabilities and Equity Dec 09 Dec 08 Dec 07 Current Liabilities: Accounts Payable 215.9 178.0 282.1 Short-Term Debt -- -- -- Other Current Liabilities 2,531.6 2,124.1 1,753.5 Total Current Liabilities 2,747.5 2,302.1 2,035.6 Long-Term Debt -- -- -- Other Noncurrent Liabilities 1,745.1 1,226.6 610.5 Total Liabilities: 4,492.6 3,528.7 2,646.1 Preferred Stock Equity 0.0 -- -- Common Stock Equity 36,004.2 28,238.9 22,689.7 Total Equity: 36,004.2 28,238.9 22,689.7
In 2010, Google gave a 10% raise to all of its 23,000 employees.
Europe Anti- Trust: In November 2010, the European’s Union’s top antitrust authority said it began a formal inquiry into whether Google manipulates its search results to disadvantage competing Web services, or giving preferential placement to Google’s own services. Now American companies are beginning the same complaint. China Censorship:
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