For a lot of people it is incredibly easier to use just one name for their "real" lives and something different for their "online" lives. Other people like retaining things under their legal names as it is just easier.

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While most people love using Internet Marketing since it provides them so many diverse
possibilities, it is also still important to acknowledge that there are lots of people who don't work in
this industry and view it with very critical eyes. IM as well as the internet in its entirety are still
steeped in rumors and misconceptions. The individuals who perform within it recognize and
understand how excellent it is but it still posess a unique challenge: do you want to be judged for
it in your "regular" life?
Lots of individuals who make money online do so using a pseudonym. They make use of fake
names because they would like to keep their Internet Marketing work apart from the rest that they
do, particularly when they only do the work part time. Many newer and also part time Web
marketers are uneasy about becoming identified by their employers and family or friends.
Obviously, even though you do not worry about this sort of thing it is still important: should you
choose a pseudonym for the work you do online?
There are a lot of positive aspects to using a pseudonym. The primary benefit, by a long shot, is
having the chance to create an identity for yourself that is completely separate from your personal
life and makes it easier to make sure they stay totally separate. If you operate in a particularly
stringent or judgemental field offline it is probably very important that you keep all of your internet
activities away from their eyes and using a pseudonym will help you protect yourself from that.
If you would like to work in a few different niches, using a pseudonym will help you be able to do
that. This way they are able to make expert and niche identities for themselves that bring
credibility to their businesses without having to worry about looking like a dabbler. You do not
have to fear of a person saying "but what about the conflicting market that you are also selling
in?" because you'll be doing that selling under a different name?
Sadly, however, one of several larger reasons that people do IM business under a pseudonym is
that they are trying to evade the responsibilities that come with running a business, like paying
taxes. They think that if the business is not conduced under their lawful names, then they won't
have to worry about any of the money they earn being reported to the IRS. Do not fall for this sort
of logic. Even if you work under a different name the money counts as income and you are
responsible for it. Further, the IRS will uncover what you're up to and cheaters are always found
out.
Whether or not you decide to utilize a pseudonym for the business you do is entirely your choice.
For some people it is simply simpler to have one name for their daily offline life and another for
their online ventures. Others, on the other hand, think that using only one name makes life a lot
easier because there are fewer things to remember.
I am a Network Marketing Teacher that has worked in the industry for the past 36 years.

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