If you want to contribute to greening your organization, or if you want to find a job in which you can help green an organization, you may not need a new credential. Review your background to find skills and experiences you already have.

1. You May Already Have Compelling
Experience to Help
"Green" Organizations
Victoria Zelin
Co-Founder
Sustainable Leadership Forum
ODNNY January 2010

2. All Aboard!
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3. Green Organizations — Their missions
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4. Green Organizations — Their values and culture
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5. Green organizations — Their journeys / outcomes
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6. Essential Functions for any Organization
Product/Service
Competitive Strategy Operations &
Offering Supply Chain
Communication
Process Strategy
Change Management
Marketing & Finance &
Communications
Compliance Compliance
Change Leadership
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7. Every Role Will Require a Shade of Green
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8. Some Jobs Require Green Credentials
 LEED AP Architect
 Toxic waste consultant
 Carbon accountant
 Chief Sustainability Officer?
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9. What You Already Have to Offer
Product/Service
Competitive Strategy Operations &
Offering Supply Chain
Communication
Process Strategy
Change Management
Marketing & Finance &
Communications
Compliance Compliance
Change Leadership
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10. Operations Experience
 Cost Reduction
 Six Sigma / Lean / Re-engineering
 Strategic Sourcing / Supply Chain
 Balanced Scorecard / Metrics
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11. Financial / Compliance Experience
 Business case / Cost-benefit analysis
 Risk management
 Balanced Scorecard / Metrics
 Sarbanes Oxley / Compliance
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12. Marketing / Communications Experience
 Competitive intelligence
 Benchmarking
 Internal / External messaging
 Strategic Partners / Alliances
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13. New Product Development Experience
 Voice of Customer
 Innovation
 Stage-Gate process
 Launch
 Extensions
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14. Change Leadership Experience
 Systems Thinking
 Vision
 Initiative framing
 Alignment X silos
 Culture
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15. Position Yourself Internally
 Green Team
 Raise your hand
 Stretch assignments
 Expand current accountabilities
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16. Example Entries from Inside / Outside
 Chief Sustainability Officer
 Green Strategy & Sales
Contribute what you know, learn what you don’t
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17. Chief Sustainability Officer (CSO)
 Existing Strategy, Marketing, PR
 Hudson Gain CSO study*
 Top management relationship
 CSO Role!
 Hudson Gain Corporation research study: Going Green? Don't Hire a Sustainability
Chief Until You Read This Study! 2008
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18. Green Strategist & Sales Role
 IT Stretch assignment Green IT
 Leverage old and new expertise
 Sales of Green Services
 Green Strategy & External World
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19. Get Smart
 Read / Movies
 Conferences / Certificates
 Volunteer /Solve problems
 Find your voice / Blog
 Network
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20. Sustainability Services Connector / Provider
Victoria Zelin
vzelin@gmail.com
908 306 0272
Co-Founder,
Sustainable Leadership Forum
www.sustainableleadershipforum.com
Not-for-Profit; NJ, USA
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