This is a review of the American Marketing Association\'s 2010 Symposium for the Marketing of Higher Education presented by the Higher Education Marketers of San Antonio (HEMSA).
1. HEMSA’s Recap of the AMA
Symposium for the Marketing of
Higher Education
“What can San Diego teach San Antonio?”
November 18, 2010
1
2. Session Tracks
¡ Marketing Metrics
¡ Brand Strategy and Management
¡ Operations and Strategy
¡ New Media
¡ Content Strategy
¡ Media and PR
2
My focus…
4. ¡ Mobile will take over in the next 4 years…
¡ All information will be stored in a cloud; will be no
need for a hard drive
¡ LOCATION, LOCATION, LOCATION
¡ Location change is everything to mobility
¡ One’s phone is an extension of oneself.
¡ Has four of the five senses: sight, touch, sound,
smell…okay maybe smell is stretching it.
¡ Have you named your phone? Do you pet it? Do
you sleep with it?
4
“Fish where the fish are.”
7. ¡ Part of the clear, consistent messaging that
provides additional platforms to share the brand
story
¡ Propels brand to become a point of dialogue;
making many brand ambassadors
¡ Listen. Contribute. Give to get.
¡ Understand that you don’t CONTROL the
message
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“Today, 25% of U.S. adults have
Smartphones. By 2011, that number
will increase to 50%.” -Nielson
16. 16
¡ Has anything really changed in branding?
¡ You only THINK you control your brand.
¡ Your messages must be consistent throughout
mediums. Even more so now.
¡ Unite social, web, print (yes!)…add mobile!
