THE STARTUP THE PRODUCT SUMMARY
Fooid is a mobile and web
application that oﬀers food
awareness services. In its target
market there are the most
competent, informed and fussy
consumers, willing to spend
more than the average. Then,
the business model is focused
on large-scale retailers of quality
Web site: www.fooid.it
Home base: Milano
Fooid recognizes the products
simply scanning the bar codes. It
alerts about incompatibility
(intolerance, allergies, disorders,
religious constraints, personal
tastes) and provides clearer and
complete nutritional information, as
well as comparison of products.
It suggests recipes related to
products and diﬀerent options in
case of incopatible ingredients.
your personal well-being assistant
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