Check out this very helpful article about marketing your local business: Master the Art of Local SEO. Brought to you by GlobalSEOConsultant.com, one of the leading online marketing companies out there. For more info and tips, check it out: www.globalseoconsultant.com

1. MASTER THE ART
OF LOCAL SEO

2. E-commerce today is seeing a rise in the number of searchers looking
into local businesses.

3. Master the Art of Local SEO
 This is why it’s crucial to master
the art of local SEO if you wish
your business to gain edge over
your competitors.
 This will also allow you to be
easily located by people,
especially in the case of mobile
searchers currently in your area
of operations.
 But what is local SEO and how
does its processes differ from SEO
that target rankings globally?

4. What is Local SEO?
 Local SEO or local search engine
optimization is the process of
optimizing your site so you can
gain higher local search rankings.
 It is the optimization process for
the local results in various search
engines.
 This type of search engine
optimization is crucial for those
with brick and mortar stores or
businesses that have a local
presence.

5. Evaluate Current Status
 There is an age old question in goal
setting that many still end up
overlooking and sad to say, has been
a common reason for failure.
 What do you need so you can go
where you want to go? Know where
you are now! See the current status
of your online presence. Evaluate
your current status. Knowing this
will guide you to your next step and
help you set attainable goals.
 Attainable in the sense that
you will be able to see
current resources that you
can utilize.
 Have you reached a standard
that will allow you to skip
some steps?
 This is very important so you
can focus your attention on
steps that matter, those that
can actually bring you closer
to your goal.

7. Set Your Goals
 A lot of businesses getting an SEO
service to help them rank in various
search engines think that it can be
done overnight. This is far from the
truth.
 SEO takes time especially with the
latest Google Algorithms that
focuses on quality content and user
experience.
 It is important to think about SEO
and local SEO as an investment that
matures over time and not a quick
get rich scheme that may be gone
tomorrow.
 The next step is to set your goals or targets.
What do you really want to achieve in terms of
search engine ranking and what’s the
timeframe you’re giving yourself to achieve it.
Is it 6 months or longer?
 Then figure out at which position you
would like to be in the search results. What
keywords are you targeting and among those,
define which would become your priorities.
 It is as well important to determine the
type of competition that you have in your
industry.

8. Own the Local Listing
 Claim ownership of your listing. This will
allow you to control what is being published
and prevent competitors from tampering
your data, one which usually happens
especially in highly competitive niches.
 You can start with Google then go on to
other avenues like Facebook, Foursquare,
etc.
 Having ownership of Google and
Facebook local listings will allow you to
advance the process in a great way.

9. Create Relevant Content
 "Content is King". Pioneer SEO's say this as if
they are a broken record. This is as true before
as it is now.
 Creating regular quality content in your website
can help boost your site's performance in the
search engine results page. Keywords found in
relevant content never go wrong.
 It is important to think about your user when
you are creating content and not just focus on
what search engines want.
 If you put your focus on what your customers
need, then you will be able to provide solutions
to their concerns. This will also help you
establish authority in the industry you’re in.

10. Quality Content
 Content has to be relevant with
what your website is all about.
 It should be helpful and engaging
to your customers so they will
want to share that content to their
friends and family.
 When you create quality content
and it gets shared by a number of
people, you consequently improve
your brand awareness and
rankings since Google has
included social signals in the
Algorithms.
 Having quality content can help your
users appreciate your website better
compared to your competitors that
only have a corporate page and does
not provide good and useful content to
its customers.
 For more expert advice and insightful
tips on this area, you can follow sites
such as Copyblogger.
 In terms of local SEO, it is important
that you localize your content as well.
Always come from a viewpoint of
someone in the area that you are in.
Speak the language of the locals and
you certainly will have the edge.

12. Generate Reviews
 This is where great customer
relations come into play. Of course if
you have impeccable service to begin
with, this is a small problem.
 However, especially for startup
businesses, type of service still
undergoes improvements.
 Customers may see something
that can make them rate you with 1
star.
The key is to treat customers the way
you want to be treated yourself.
 Whenever you search for a business
especially through your mobile phone,
there is usually a certain content that
welcomes you upon display of the
SERPs. Business reviews. 5 stars, 6/10,
Unsatisfactory and the like.
 Then follows a review of the
business. Highly rated reviews tend to
be the game changer in a certain
business. It is extremely important that
you’re able to generate high reviews for
your business.

13. Online Reputation Management
 Keep in mind that everything you show
your customers, even the smallest gestures,
can get to social networking sites within
minutes. And information posted online,
proven true or not, can easily influence
other people’s opinion about your business.
 Online reputation management is a
complicated process to go through but
there is always a way to do this successfully.
For one, being able to communicate with
customers in a regular basis usually does
the trick and has always generated
awesome reviews.

14. Monitor Progress
 This is important since this is where
the KPI system that you have set-up in
the beginning comes in handy.
 Check your progress from time to time
and see what have worked so far and
what needs improvement. Do this
regularly so that you will be able to
make adjustments before things get
too late to fix.
 It is important to address concerns
that you encounter for your website to
perform at its best and rank high in
the search results.

15. Advanced Strategies
 These processes to master local SEO
can be done even by someone who is
just beginning to practice this.
 You do not need to have an extensive
background in order to successfully
get the ball rolling in web marketing.
These are just basic processes.
 As you go through your journey
towards your goals, you will be able
to discover more advanced
strategies that will take your
campaign to even greater heights.

16. Check this Out!
 Check out this very helpful article
about marketing your local
business: Master the Art of Local
SEO.
 Brought to you by
GlobalSEOConsultant.com, one of
the leading online marketing
companies out there.
 For more info and tips, check it
out:
www.globalseoconsultant.com