The Urban Mobility Initiative is holding an innovation contest open to NUS students to develop ideas and prototypes that can improve urban transportation. There are two categories: Idea Development, which requires submitting a report, and Prototype Development, which requires both a report and a functioning prototype. Winners will receive prize money and top entrants may get funding to further develop their product with industry partners. The deadline to submit entries is July 27th and interested students can register on the UMI Facebook page.

1. Urban Mobility Initiative
UMI Innovation Contest
2 March 2012
Supported by:

2. UMI Innovation Contest
2 March 2012
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Eligibility
• This contest is open to all current NUS students.
Participants can enter individually or as a team
with a maximum of 5 members .
• There are 2 categories in the contest- Idea
Development and Prototype Development.
Participants can only participate in one of the
categories.
• For full details of eligibility, please refer to the
official UIC Terms and Conditions.

3. UMI Innovation Contest
2 March 2012
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Details of the contest
• The purpose of this contest is to uncover talents who
are interested in urban transportation and mobility
amongst the student population of NUS. UMI, in
collaboration with NCS and MHIESA hopes to explore
valuable ideas from the students and work with the
students to shape the future of urban mobility in the
world.
• The contest will be separated into 2 categories- Idea
Development Contest and Prototype Development
Contest, and a bonus round. Interested participants
can choose to participate in either of these categories.

4. UMI Innovation Contest
2 March 2012
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Details of the contest
The following are some examples of the fields in urban mobility. However, urban
mobility is definitely not restricted to these points only.
 Traffic Theory, modelling, simulation
 Safety System (road safety)
 V2V & V2I communications
 Intelligent Vehicles
 Alternate Fuel
 Traffic Control Systems
 Traffic and communications networks
 Technology for ITS user services Driver assistance
 Toll collection system
 Sensors and Actuators
 Vision systems and processing
 Multi-modal ITS

5. UMI Innovation Contest
2 March 2012
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Some Urban Mobility innovations already in the
market:
 Smartphone- SG Buses, Summon Auntie, etc
 Maps- Google Map, OneMap, etc
 Sensors- Roads, traffic junctions, carparks, etc
 Smart Vehicles
 Public Transport- Ezlink system

6. UMI Innovation Contest
2 March 2012
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The UMI Innovation Contest comprises 2 categories
and a bonus round:
Idea Development Competition- Participants are
required to brainstorm and create a new feasible
product that can improve urban mobility in today’s
world. The idea/concept of the product has to be
submitted in the form of a report and/or video, and it
has to include full details of how the product will
work, how it will be produced, and how will it benefit
urban mobility. There is no need to produce a
prototype for the idea. The report and/or video will be
judged. The report should not be longer than 10,000
words.

7. UMI Innovation Contest
2 March 2012
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The UMI Innovation Contest comprises 2 categories
and a bonus round:
Prototype Development Competition- Participants are
required to brainstorm and create a new feasible
product that can improve urban mobility in today’s
world. A report has to be submitted together with the
product, and the report has to include full details of
how the product will work and how will it benefit urban
mobility. On top of the report, a prototype with
complete functionality has to be developed and
submitted. Both the report and the prototype
submitted will be judged. The report should not be
longer than 10,000 words.

8. UMI Innovation Contest
2 March 2012
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The UMI Innovation Contest comprises 2 categories
and a bonus round:
Bonus Round- After the whole competition, participants
who produced the top entries will be invited to
participate in the bonus round. In this bonus
round, participants will be invited to a joint
collaboration with MHIESA or NCS, whereby they will
be given the chance to develop the products further
on an industrial scale together with the engineers
from the companies. The development of their
product will be fully funded. However, they may be
required to go through formal undertaking/contract
with the respective companies.

9. UMI Innovation Contest
2 March 2012
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Examples of Prototypes:
 Software or Smartphone App
 Physical Product/hardware/gadget
 Mechanisms or Machineries
 Etc.
The prototypes should display the functions of the
actual product.

10. UMI Innovation Contest
2 March 2012
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Judging Criteria
Idea Development Contest
 Impact- What does the product help people to do? What are the
alternatives users have to using the Product and why is your
Product better?
 Market- Is there potentially a sizeable and/or clearly defined
targeted group that the Product is designed for? How well will it
appeal to the targeted market?
 Originality- How original the product is? What is the product's
unique selling proposition (USP)? Are there similar products
currently in the market?
 Functionality- Is the Product closely related to Urban Mobility?
Have the functions of the Product provided improvements in the
field of Urban Mobility? How well does it relate to Urban Mobility?
 Report- Has the report covered the essence of the product? Was

11. UMI Innovation Contest
2 March 2012
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Judging Criteria
Prototype Development Contest
• 50% will be judged based on the idea, and 50% will be judged based on the
prototype submitted.
 Impact- What does the product help people to do? What are the alternatives users
have to using the Product and why is your Product better?
 Market- Is there potentially a sizeable and/or clearly defined targeted group that the
Product is designed for? How well will it appeal to the targeted market?
 Originality- How original the product is? What is the product's unique selling
proposition (USP)? Are there similar products currently in the market?
 Functionality- Is the Product closely related to Urban Mobility? Have the functions of
the Product provided improvements in the field of Urban Mobility? How well does it
relate to Urban Mobility?
 Report- Has the report covered the essence of the product? Was the report
professional? Was there plagiarism?
 Viral Potential- Is the Product indispensible? Will it be used by users frequently?
 Polish and Appeal- How well do the packaging of the product appeal to users? Is the
product user friendly?

12. UMI Innovation Contest
2 March 2012
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Awards: Prizes will be distributed as follows; all prizes are in SGD:
Idea Development Contest
 1st prize: $1,000
 2nd prize: $600
 3rd prize: $300
Prototype Development Contest
 1st prize: $2,000
 2nd prize: $1,000
 3rd prize: $500
 Commendation awards: $200
Certificate of Commendation will be presented to Participants who
produced the top 10 entries in each category.

13. UMI Innovation Contest
2 March 2012
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Important dates to take note:
 2 March 2012- UMI: UIC announcement
 12-15 March 2012- UIC lunchtime Road shows
 6 April 2012- Final Date for pre-registration
 27 July 2012- Final Submission of report and/or
product
 28 July - 28 Aug 2012- Judging Period
 31 Aug 2012- Announcement of Winners

14. UMI Innovation Contest
2 March 2012
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How to Submit your Entry:
 The deadline for Submission is 27 July 2012 at 11:59:59hrs. Late
submissions will not be entertained.
 For ‘Idea Development Contest’, the report should be submitted in
hard copy (printed) together with soft copy (.doc file) to UMI office.
 For ‘Prototype Development Contest’, the prototype, together with
the report should be submitted to UMI office. The report should be
submitted in both hard copy (printed) and soft copy (.doc file).
 UMI office is located at National University of Singapore (NUS)
Department of Civil Engineering Block E1 #08-13. You may come
personally to submit your report and/or prototype, or mail it to 3
Engineering Drive 2, National University of Singapore, Block
E1, #08-18. Singapore 117578 .

15. UMI Innovation Contest
2 March 2012
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Registration:
 To register, visit the UMI Facebook page:
www.facebook.com/urbanmobilityinitiative
Download the registration form from the Facebook page and
email the registration form to umi@nus.edu.sg.
 You can also proceed to our booth during our lunchtime road
shows from 12-16 March. Our professional partners will be at
the road show to answer to any of your queries. Visit our
Facebook Page for more information about our road shows.
 There is no closing date to our registration.
However, participants who pre-registered with us will be entitled
for consultations with our professional partners with regards to
their entries.
 Pre-registration: Participants who submitted their registration
before 6 April 2012 will fall under the pre-registered category.

16. UMI Innovation Contest
2 March 2012
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Contact Official:
 For any clarification, you may either contact UMI
at 6516 5393, email umi@nus.edu.sg, or visit the
UMI Facebook page
http://facebook.com/urbanmobility.

17. UMI Innovation Contest
2 March 2012
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Lunchtime Roadshow:
 There is a series of Lunchtime roadshows planned.
Visit us at the roadshows from 11am-2pm on the
following dates and locations for more details:
12/3/2012 (Mon)- Faculty of Engineering, outside LT6
13/3/2012 (Tue)- School of Computing, Business
Canteen
15/3/2012 (Thur)- School of Computing, Business
Canteen

18. UMI Innovation Contest
2 March 2012
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UMI Facebook Page:
 http://facebook.com/urbanmobility
 You may LIKE or ADD UMI on Facebook to
receive regular updates and feeds on the UMI
Innovation Contest and other UMI related news.
 You may also participate in the Forums which can
be found in the UMI Facebook page.

19. UMI Innovation Contest
2 March 2012
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Thank You !