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This	
  New	
  Year’s	
  edi.on	
  of	
  Global	
  Beat	
  bridges	
  the	
  last	
  
quarter	
   of	
   2011	
   and	
   ...
Page	
  2	
   Global	
  Beat	
  
Drum	
  Café	
  wins	
  Indira	
  award	
  for	
  innova2on	
  in	
  teambuilding	
  
Dru...
Page	
  3	
   Global	
  Beat	
  
Keeping	
  it	
  Green	
  	
  
Wri$en	
  by	
  Tim	
  Furness	
  
Between	
  November	
  ...
Page	
  4	
   Global	
  Beat	
  
Drum	
  Café	
  New	
  York	
  lights	
  up	
  Cancun	
  
	
  
	
  
	
  
2012	
  took	
  ...
Page	
  5	
   Global	
  Beat	
  
The	
   brainchild	
   of	
   the	
   Drum	
   Café’s	
   Warren	
   Lieberman	
  
(co-­‐...
Page	
  6	
   Global	
  Beat	
  
DRUMSTRUCK’S	
  TOURING	
  HISTORY	
  
	
  
2002	
  -­‐	
  Drumstruck	
  created,	
  first...
Page	
  7	
   Global	
  Beat	
  
McKinsey	
  consultants	
  put	
  on	
  a	
  show	
  to	
  be	
  remembered	
  
Drum	
   ...
Page	
  8	
   Global	
  Beat	
  
Winners	
  of	
  the	
  Knysna	
  Recycled	
  Band	
  Compe77on	
  
The	
   Knysna	
   To...
Page	
  9	
   Global	
  Beat	
  
A	
  celebra)on	
  of	
  painted	
  wolves	
  
Warren	
   [Lieberman]	
   seems	
   to	
 ...
Page	
  10	
   Global	
  Beat	
  
Collabora'on	
  between	
  offices	
  consolidates	
  Drum	
  Café	
  brand	
  in	
  
the	...
Page	
  11	
   Global	
  Beat	
  
Drum	
  Café	
  India	
  rocks	
  45	
  000	
  at	
  Yashwant	
  stadium	
  in	
  Nagpur...
Page	
  12	
   Global	
  Beat	
  
Several	
   Drum	
   Café	
   offices	
   have	
   recently	
   been	
   successful	
   in...
Page	
  13	
   Global	
  Beat	
  
Drum	
  Café	
  GA	
  /	
  FLA	
  ran	
  a	
  3-­‐day	
  event	
  for	
  Burger	
  King	...
Page	
  14	
   Global	
  Beat	
  
Surucha	
  Mago,	
  Indira,	
  January	
  2012:	
  
“One	
  of	
  the	
  most	
  spectac...
 
Page	
  15	
   Global	
  Beat	
  
Company	
  News	
  and	
  Views	
  
Internal	
  news	
  and	
  marke.ng	
  advice	
  
...
Page	
  16	
   Global	
  Beat	
  
	
  Community	
  Column	
  
OCTOBER	
  
	
  
21st
	
  Nidhi	
  Chaitow	
  –	
  Knysna	
 ...
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Transcript of "Global beat issue 4 Jan 2012 "

  1. 1. This  New  Year’s  edi.on  of  Global  Beat  bridges  the  last   quarter   of   2011   and   the   first   few   weeks   of   2012.   January  seems  to  have  come  and  gone  in  a  blink,  and   many  of  Drum  Café’s  global  offices  have  already  go8en   off  to  a  thumping  start,  with  some  excep4onal  events,   expansion   into   new   territories   and   an   outstanding   award  for  innova+on  in  teambuilding.   Over   the   past   few   months   we   have   also   welcomed   a   whole   crew   of   new   staff   members   into   our   various   offices,  and  we  introduce  some  of  these  special  people   to  you  on  Page  15.   You  may  no)ce  that  this  issue  deviates  slightly  from  our   past  format.  We  received  a  few  deligh5ul  ar7cles  from   some  of  our  contributors  that  brought  with  them  a  real   sense  of  personality.  We  felt  that  it  would  be  fun  to  give   these  writers  a  voice  and  allow  you  to  get  to  know  each   other   be(er.   The   writers   have   been   acknowledged   where  complete  original  ar0cles  have  been  used.   Our   Special   Feature   this   quarter   is   also   a   li2le   bit   different,  as  it  focuses  on  a  global  Drum  Café  product,   instead   of   on   one   office.   The   fabulous   Broadway   produc'on   ‘Drumstruck’   has   now   been   touring   the   world   for   almost   10   years,   and   Drum   Café   Joburg   has   recently   put   together   a   promo0onal   pack   that   can   be   Editor’s  Note      Inside  This  Issue   Editor’s  Note     1   News  from  around  the  globe     1-­‐4   Special  Feature:  ‘Drumstruck’         5-­‐6   More  global  news     7-­‐13   Tes$monials     14   Company  news  and  views  (internal)     15   Community  Column     16   used   by   each   office   to   submit   to   producers   in   your   respec&ve  territories.  A  ‘Drumstruck’  tour  in  your  area   receives  a  massive  amount  of  PR  and  marke3ng  which   can   be   leveraged   very   effec.vely   to   promote   your   business.       It   is   always   upli,ing   to   write   and   share   Drum   Café’s   global   news   –   and   I   hope   that   you   draw   as   much   inspira'on  from  reading  it.     Here’s   wishing   you   all   a   new   year   of   produc'vity,   energy,  crea*vity  and  collabora)on.   Tammy  Lieberman   Editor          ISSUE  4                        JANUARY  2012   Right:  Drum  Café  performs  at  the  famous  Taipei  Arena   in  front  of  the  President  of  Taiwan   Drum  Café  Taiwan  got  off  to  a  roaring  start  this  year  when   they  performed  at  a  massive  event  for  Cathay  Insurance   at  the  famous  Taipei  Arena.       The  event,  which  was  a  celebra1on  of  the  company’s  50th   anniversary,   was   a,ended   by   the   President   of   Taiwan.   Drum   Café   opened   the   conference   with   a   drumming   performance  followed  by  an  interac0ve  session  with  the   audience   using   5   500   pairs   of   drums2cks.   The   performance  concluded  with  a  Mexican  wave.   Drum  Café  performs  for  the  president  of  Taiwan  
  2. 2. Page  2   Global  Beat   Drum  Café  wins  Indira  award  for  innova2on  in  teambuilding   Drum   Café   India   proudly   accepted   the   award   for   Innova&on  in  Teambuilding  and  Interac&ve  Learning  at   the   5th   Indira   Interna*onal   Innova*on   Summit   on   13   January   2012.   The   innova2on   summit   is   the   single   largest   gathering   of   innovators   from   different   fields   of   exper%se.   The   theme   for   this   5th   summit   was   ‘Imagina(on,  Crea(vity  and  Ingenuity:  Leading  a  Culture   of  Innova(on”.       According  to  Tony  Blanchard,  Global  Chairman  of  Indira,   “Your  [Drum  Café’s]  leadership  and  contribu;on  to  the   field  of  entrepreneurship  and  innova2on  is  well  known.   The   posi)on   that   you   occupy   in   the   fraternity   is   strategic  and  iconic.  As  a  thinker  and  a  doer  you  are  a   role  model  and  a  believer  in  change”.       Congratula*ons   to   Vinod   and   Aliya   Hasal   on   this   incredible   achievement.   See:   h!p://se-­‐ thoughtograph.blogspot.com/2012/01/agile-­‐teams-­‐try-­‐ drumming-­‐for-­‐team.html   for   an   amazing   review   of   the   performance  by  Drum  Café  at  the  Indira  Awards.     Top   and   far   right:   Drum   Café   India   performs   at   the   Indira  awards     Right:  Vinod  and  Aliya  Hasal  accept  the  Indira  award  for   Innova&on  in  Teambuilding   A  fantasy  of  fire  and  drums   In  October  2012,  Drum  Café  Germany  performed  with   ‘Firedancer’  in  their  largest  combined  event  to  date.  The   show  took  place  before  an  audience  of  2000  people  for   Meyer  Wer'  (currently  building  the  ship  “Fantasy”  for   Disney).   It   included   a   combina4on   of   interac4ve   drumming,  a  human  beatbox,  the  firedancer  show  and   LunatX  fireworks.       The  key  message  of  the  event  remains  consistent:  inside   every  employee  is  a  li-le  flame  that  can  develop  into  a   huge   fire.   According   to   Ma+hias   Jackel,   “I   have   never   had  so  much  fire  around  me  in  my  whole  life.  It  was  a   very  intense  experience.  I  loved  it.”  
  3. 3. Page  3   Global  Beat   Keeping  it  Green     Wri$en  by  Tim  Furness   Between  November  and  December  2011,  the  City  Of  Durban  hosted  the  “Durban  Green  Fes=val”  to  coincide  with   COP17  and  the  influx  of  thousands  of  interna5onal  delegates.  For  Drum  Cafe  Durban  it  was  essen5ally  a  mini-­‐world-­‐ cup   event,   with   the   main   objec2ve   being   to   liven   up   the   beach   promenade   with   entertainers   and   interac4ve   drumming  sessions.     Over   a   14-­‐day   period   we   ran   3   drumming   sessions   a   day   with   100   drums   for   general   public   par9cipa9on.   The   drumming  sessions  were  a  huge  success,  and  I  couldn’t  help  but  feel  a  sense  of  nostalgia  at  the  first  rumble  of  drums   on  the  first  day.  We  were  back  at  the  beach...  and  the  people  were  lovin  it  !     There  were  very  few  signs  of  foreign  delegates,  apart  from  a  few  that  looked  like  they  may  have  been  lost,  and  our   drumming  sessions  were  warmly  embraced  by  the  regular  holiday-­‐makers  from  inland,  and  Durban  locals.       Our  roving  street  performers  included  Zulu  Dancers,  Gumboot  Dancers,  Indian  Dancers  and  a  Drumming  Troupe,   placed  at  various  entertainment  nodes  along  the  beachfront,  and  rota)ng  amongst  these  nodes.     It  was  a  delicate  balancing  act  keeping  to  the  client’s  rigid  schedule,  and  keeping  the  performers  in  a  state  of  mind   that  their  ac)vi)es  appeared  organic  and  free-­‐flowing.  It  took  a  couple  of  days  to  get  all  35  performers  into  their   daily  rou*ne,  but  with  a  bit  of  policing  from  me  on  my  bicycle,  and  some  mothering  from  my  assistant  Nikki,  the  rest   was  smooth  sailing.       For  Drum  Cafe  Durban  this  event  was  a  fantas4c  way  to  end  off  the  year.       Lfgt:  Greenpeace’s  Baobab  tree  under  construc5on  –  with  the   bicycles  powering  hundreds  of  li3le  lights  covering  the  tree     Above:  Drum  Café  Durban  performs  for  the  crowds  during  the   Durban  Green  Fes,val  
  4. 4. Page  4   Global  Beat   Drum  Café  New  York  lights  up  Cancun         2012  took  off  with  a  bang  for  Drum  Café  New  York,  with  a  1200-­‐pax   event   for   Qliktech   in   Cancun,   Mexico.   Although   Cancun   has   been   vic$m   to   hurricanes,   Mexican   drug   wars   and   disease,   it   is   opera&onally  one  of  New  York’s  most  efficiently  run  territories,  with   a  "cache"  of  drums  in  Cancun  and  a  long-­‐standing  rela,onship  with  a   local  logis)cs  company.     The   event   involved   a   team   of   8   drummers   who   ran   a   30-­‐minute   interac(ve  opening  session  with  an  exci(ng  crea(ve  element  –  wire   light  up  costumes with  projec,on  and  lasers  used  on  the  dancer  (see   the   beau(ful   bu+erfly   effect   in   the   image   below).   The   event   producer  was  ecsta-c  with  the  show,  commen-ng:  "Pavel  and  all  of   the  team  at  Drum  Café  were  a  huge  hit!    It  was  the  perfect  opening   piece  to  their  General  Session.    Kudos  to  Drum  Café  for  an  awesome,   inspiring  and  entertaining  performance!    They  were  truly  excep.onal   and  hit  the  mark  in  every  way."   Duel  in  the  pool         In  December  2011,  Drum  Café  GA  /  FLA  was  privileged  to  perform  at   the  opening  of  a  historic  Olympic-­‐qualifier  swim  meet  at  the  Georgia   Tech  Aqua*c  Centre  (the  venue  of  the  1996  Olympics!)  Drum  Café   welcomed   American   and   European   Olympic   swim   teams,   their   entourages,  guests  and  the  world’s  media  to  the  event.    The  Drum   Cafe   team   ignited   the   stadium   in   a   rousing,   passionate   opening   performance   with   two   shorter   pieces   of   drumming   following   the   opening   ceremonies   to   entertain   the   audience   during   the   live   television  coverage  by  NBC.     Alain   led   his   team   of   seven   master   musicians   and   dancers   in   an   experien'al   exercise,   where   movement   and   music   created   unabashed   awe   among   those   in   a0endance,   and   drove   home   the   feeling   of   posi+ve   energy   for   all   present.   The   audience   welcomed   the  visi(ng  interna(onal  athletes  and  their  US  challengers  with  an   interac(ve,   energizing   percussive   ‘tribal   ta4oo’   led   by   Drum   Cafe   where  a  ‘duel  of  sound’  set  the  tone  for  the  spirit  of  compe55on  for   the  ‘duel  in  the  pool’.     The   raw   force,   energy,   sound   and   emo3on   of   3500   par3cipants   bea$ng   a   single   celebratory   rhythm   le2   everyone   energized,   connected,   emo*onally   charged,   and   feeling   the   power   of   making   music  as  “One  Tribe,  One  Team”  so  that  “the  games  could  begin.”  
  5. 5. Page  5   Global  Beat   The   brainchild   of   the   Drum   Café’s   Warren   Lieberman   (co-­‐created   with   Kathy-­‐Jo   Ross),   Drumstruck   premiered   in   Johannesburg,   South   Africa   in   2002.   It   has   since   become   a   phenomenon,   touring   the   world   with   shows   in   New   York,   Japan,   Australia,   China,   Vietnam,  and  South  Africa.  The  show  was  billed  as  the   first  interac+ve  drum-­‐theatre  experience,  and  has  won   over   audiences   world-­‐wide   with   its   exhilara-ng   presenta(on  of  African  beats  and  explosive  energy.       Now   a   detailed   promo.onal   package   has   been   put   together   for   use   by   all   Drum   Café   offices.   From   past   experiences,   when   Drumstruck   visits   a   new   region,   there  is  a  direct  and  immediate  benefit  for  the  Drum   Café   office   located   in   that   territory   –   in   terms   of   PR,   marke&ng,  awareness  crea&on  and  subsequent  event   bookings.   This   Special   Feature   provides   a   brief   summary  of  some  of  the  informa/on  which  is  provided   in  the  promo+onal  material.       Drumstruck   made   its   debut   in   New   York   on   June   16th   2005   at   the   pres,gious   Dodger   stages,   situated   off   Broadway   and   ran   for   640   shows,   over   a   period   of   eighteen   months.   Drumstruck   became   one   of   the   longest  running  off-­‐Broadway  shows  to  be  staged  over   the   last   few   years.   The   produc3on’s   long   running   success  can  be  a)ributed  to  the  overwhelming  response   it  received  during  its  *me  in  New  York.  The  show  was   greeted  with  rave  reviews  and  standing  ova/ons.  While   the   New   York   Times   said   “the   beats   that   are   its   soul   resound  across  +me  and  cultures”,  Time  Out  New  York   described  the  show  as  “simply  exhilara4ng”.        Special  Feature:  Drumstruck   Drumstruck  is  truly  a  crowd  pleaser  -­‐  it  is  a  show  that   transcends   age,   race,   language   and   gender.   Using   the   tried-­‐and-­‐trusted   principles   of   the   Drum   Cafe's   drum   circle,  each  member  of  the  audience  is  given  an  African   drum,  a  drum  that  will  echo  with  rhythm  and  life  as  the   show   gets   underway.   The   shows   grow   and   change   organically   with   every   performance   and   belong   to   the   audience,   as   much   as   they   do   to   the   performers   on   stage.   Each   show   is   as   unique   as   each   different   audience,  and  in  all  they  experience  a  powerful  bonding   and  a  warm  sense  of  African  community.     Now   a   well-­‐established   feature   on   the   Japanese   entertainment   calendar,   the   2012   tour   has   already   star%ng   to   sell   out!!!   The   show   has   outperformed   Dream  Girls  and  Hairspray  in  Tokyo.      
  6. 6. Page  6   Global  Beat   DRUMSTRUCK’S  TOURING  HISTORY     2002  -­‐  Drumstruck  created,  first  shows  in  Johannesburg  at  The  Theatre  on  the  Square,  The  Market  Theatre  and  in   Pretoria  at  The  State  Theatre     2004  -­‐  Australia,  Sydney  season  at  The  Star  City  Casino     2004  -­‐  China,  tours  to  Beijing,  Shanghai,  Hong  Kong,  and  a  regional  tour  of  Hunan  province   2004    -­‐  Vietnam  tour  to  Ha  Noi   2005  to  2007  -­‐    New  York,  640  performances  at  The  Dodgers  Stages,  Off-­‐Broadway,  New  York  City   2008    -­‐  China,  Nanjing  Interna/onal  Theatre  fes/val   2008    -­‐  China  –  Performed  some  Drumstruck  elements  during  Beijing  Olympics  opening  ceremony   2008  –  Japan  –  2  weeks  in  Tokyo  at  Galaxy  Theatre   2009  –  Japan  –  2  weeks  in  Tokyo  –  3  weeks  touring  around  Japan.   2010  –  Members  of  Drumstruck  perform  with  Shakira,  K’Naan  at  FIFA  World  Cup  Concert   2010  –  Japan  –  2  weeks  Tokyo  –  3  weeks  touring    around  Japan.   2010  –  South  Africa  –  2  weeks  at  pres+gious  Nelson  Mandelas  Square  during  FIFA  world  Cup   2011  –  Japan    -­‐  1  week  Tokyo  –  4  weeks  touring  around  Japan.     2012    -­‐  Japan,  summer  tours,  season  at  The  Galaxy  Theatre  Tokyo  plus  a  regional  tour       Drumstruck  will  be  touring  Japan  from  the  22nd  of  July  to  the  3rd  of  September  2012.   Audience  profile:   Drumstruck  is  a  show  for  all  ages,  in  Japan  it  has  become   known   in   Japan   as   a   family   show,   Drumstruck   also   experiences   repeat   visits   by   audience   members   who   return  to  see  the  show  a  number  of  /mes  to  be  part  of   the  experience.       Length  of  Show   Drumstruck   runs   for   1   hour   and   20   minutes   with   no   interval.       Touring  Company   The   touring   company   comprises   14   people   including   the   Creator  and  Director  (who  stay  for  the  1st  week  of  tour),   the   Ligh(ng   Designer,   Manager   and   Produc(on   coordinator  and  a  cast  of  11  performers.     Promo%onal  Tour   To  assist  in  the  marke,ng  of  the  show,  3  performers  travel   to  the  tour  des)na)on  3  months  before  the  tour  and  are   featured   on   TV,   radio   and   print   in   a   coordinated   PR   campaign.       Freight   There   are   two   freight   loads   –   audience   drums   freighted   from  Bali  and  sold  at  the  end  of  the  run,  and    show  freight   (including   instruments,   props   and   costumes)   which   are   freighted   from   Joburg.   In   order   to   minimize   costs,   some   backline  items  are  sourced  locally.         PLEASE  CONTACT  WARREN  LIEBERMAN  IF  YOU   WOULD  LIKE  TO  RECEIVE  A  FULL  PROMOTIONAL   PACKAGE        
  7. 7. Page  7   Global  Beat   McKinsey  consultants  put  on  a  show  to  be  remembered   Drum   Café   Cape   Town   ran   a   complex   and   unusual   interac7ve   event   for   Mckinsey   &   Company…   The   event   was   planned  over  a  period  of  months  in  consulta3on  with  McKinsey  staff  in  the  USA,  Europe  and  Joburg.       When  the  day  arrived,  the  250  par2cipants  were  divided  into  6  groups,  each  with  a  different  theme.  These  included   Zulu,  Kwaito,  Gumboot  &  Kwela  dance,  a  singing  group  and  a  drumming  group.  Each  group  was  taken  to  a  different   wine  estate  around  the  Stellenbosch  /  Franschhoek  area  where  they  par&cipated  in  a  3-­‐hour  workshop  with  Drum   Café’s  teams  and  rehearsed  a  show  according  to  their  respec5ve  themes.     Later  they  all  arrived  at  Molenvliet  Wine  Estate  for  a  dinner  and  to  perform  what  they  had  learned  before  the  other   groups.  There  was  much  excitement  and  an,cipa,on  as  the  performers  donned  their  accessories  (which  had  been   made  in  Cape  Town)  and  the  show  was  on!  At  the  end  of  the  performance  Drum  Café  brought  the  whole  group   together  in  unison  through  an  interac.ve  drumming  session.  It  was  a  truly  special  event.     Drum  Café  con-nues  its  relief  and  rehabilita-on  efforts  in  Japan   Since  May  2011,  Drum  Café  Japan  has  visited  more  than  150  schools,   temporary   houses   and   community   centres,   spreading   joy   and   encouragement   to   thousands   in   the   devastated   areas   of   Japan.   Mariko  Hoshiyama  is  commi.ed  to  con3nuing  this  work  un3l  it  is  no   longer  needed.  Currently,  Drum  Café,  together  with  the  NGO  ‘Plan   Japan’  has  60  events  scheduled  over  an  80-­‐day  period  running  from   10  January  un*l  31  March.     The   photos   below   were   taken   during   a   session   at   a   temporary   housing  community  centre,  where  many  elderly  people  par5cipated.   One   of   the   par,cipants   commented:   "I   have   been   very   sad   and   crying  a  lot  since  11/March,  but  today  I  cry  because  of  I  was  very   happy.  I  never  thought  I  will  cry  again  in  good  way."     Drum  Café  has  succeeded  in  bringing  people  together  to  smile,  laugh   and   dance,   and   the   next   step   is   to   start   helping   to   rebuild   communi'es.     Right:   Drum   Café   performs   at   a   temporary   housing   community   centre  in  Japan.      
  8. 8. Page  8   Global  Beat   Winners  of  the  Knysna  Recycled  Band  Compe77on   The   Knysna   Tourism   /   Drum   Cafe   Recycled   Band   Compe&&on,   which   was   hatched   as   a   community   building  concept  at  the  end  of  January  2011,  reached  its   crescendo   on   Saturday   1   October   2011   in   an   event   which   formed   part   of   the   Naturally   Knysna   Preview   Fes$val.         We  had  6  official  bands  that  entered,  each  completely   unique   and   individual   in   how   they   expressed   and   showcased   their   talents,   their   making   of   musical   instruments,  and  the  way  in  which  they  embraced  the   Guiding  Principles  of  ‘Naturally  Knysna’.     AND THE WINNERS ARE: There   were   100   par+cipants   that   performed   on   the   day   and   a   crowd   of   approximately   250   gathered   to   watch,  which  reflected  a  true  “coming  together”  of  the   various  communi,es  of  the  Greater  Knysna  Area.     Drum   Café   Knysna   also   performed   at   the   Media   Launch   for   the   Naturally   Knysna   Fes3val   (30   September  2011)  and  facilitated  audience  par5cipa5on   with  Croak  S,cks  –  made  from  alien  wa-le  s/cks  and   recycled  200ml  cans  or  bamboo  off  cuts  mimicking  the   sound  of  frogs.  This  launch  was  a2ended  by  the  Mayor   of  Knysna   Wri$en  by  Nidhi  Chaitow       BEST  BAND:   ‘Upscale  and  the  Masi  Minstrels’   Won R10 000 sponsored by Drum Cafe BEST  INSTRUMENT:   ‘Green  Oaks   Won R2 000 sponsored by Drum Cafe EXTRA  PRIZES  (R500)     Best  celebra+on  of  our   connec%on  to  our  Eco-­‐system   ‘Rondevlei  Young  Singers’   Best  original  composi-on   ‘Sunbird  School  Band’  (above)     Best  Community  Spirit   ‘Rondevlei  Lente  Bokkies  (Right)   BEST  CONCEPT:   ‘Li$le  Elephants  Percussion  Band   Won R2 000 sponsored by Drum Cafe
  9. 9. Page  9   Global  Beat   A  celebra)on  of  painted  wolves   Warren   [Lieberman]   seems   to   have   picked   Mauri8us   as   his   hobby.  Whether  that’s  because  we  are  the  runt  of  the  li3er  or   whether  he  makes  all  the  guys  feel  special,  I  don’t  know....     Anyway,   Warren  volunteered   his   .me   and   flew   to   us.  Economy.  He  had  to  put  up  with  a  slightly  dodge  B&B  for  3   days.  (Our  guest  room  was  occupied.)  But  even  worse:  he  had   to  coach  completely  inexperienced  drummers.  So  Warren  the   Brave  faced  five  musicians  and  me  (a  musical  imbecile),  with   two  gigs  scheduled  during  his  stay.         Drumming…island  style     Wri$en  by  Sandro  Maselli   Drum  Café  Zimbabwe  entertained  over  200  guests  at  a  fundraising  /  awareness  event  for  Wild  Dogs  in  Zimbabwe   and   Southern   Africa.   The   event   was   set   in   the   pris6ne   Msasa   woodland,   and   included   an   art   exhibi6on,   presenta#ons  a  formal  dinner  and  an  auc#on.  Drum  Café  entertained  guests  during  cocktail  hour  with  a  mix  of   drums  and  marimbas.  From  the  auc2on  alone,  US$18  000  was  raised  to  go  towards  the  conserva2on  of  wild  dogs,   otherwise  known  as  ‘painted  wolves’.       The  first  gig  was  a  marke/ng  dinner  /  interac/ve  drum  session.  Massimo  from  Mamma  Mia  [restaurant]  put  up  the   food  and  beer  which  was  all-­‐Italian.  The  Phoenix  was  on  tap  and  flowed  liberally.  I  invited  all  the  influen9al  people   I  know  and  we  ended  up  entertaining  about  50  people  from  8  to  86  years  old.  I  had  a  good  four  leads  from  that  -­‐   and  on  an  island  like  Mauri.us,  word  of  mouth  is  invaluable.     Our  second  event  took  place  at  Domain  la  Grave,  a  conference  venue  in  the  centre  of  the  island  for  a  company   called  Arup.  They  are  an  engineering  company  and  they  all  took  to  drumming  very   seriously.  If  it  weren’t  that   Warren  had  to  check  in  at  the  last  minute  for  a  flight,  they  would  have  carried  on  for  hours.  There  were  80  very   happy  people.  The  big  lesson  I  learnt  from  Warren  that  day  was  to  tolerate  drunk  customers,  as  it’s  their  day  and   not  yours…     It  was  wild,  both  gigs  worked  out  fantas4cally  and  Warren  made  us  feel  like  we  are  pro's.  There  was  a  lot  of  sweat   but  no  tears,  just  relief.       A  small  problem,  however:  Warren  le3  behind  a  bit  of  a  fan  base  here  in  Mauri:us.  The  Mauri:an  women  s(ll  rave   about  him  like  he  is  another  "Zulu  Blanc".  Never  fear,  Tammy!  While  this  does  prove  that  Mauri@ans  are  a  bit   starved  of  interna-onal  ar-sts,  it  also  shows  just  how  ripe  and  ready  Mauri-us  is  for  a  Drum  Cafe.    
  10. 10. Page  10   Global  Beat   Collabora'on  between  offices  consolidates  Drum  Café  brand  in   the  USA   There  has  been  an  amazing  spirit  of  coopera3on  between  Drum   Café   offices   in   the   US   over   the   past   few   months,   which   has   enhanced  and  entrenched  the  Drum  Café  brand  in  the  region.   An   apt   example   was   an   event   run   by   Drum   Café   GA   /   FLA   in   Orlando  in  September  for  office  supplies  giant  ‘Staples’  through   a  referral  by  Drum  Café  New  York.  With  the  input  of  Aviva  Nash,   Alain   Eagles   and   the   DC   Southeast   team   ignited   an   incredible   session   for   2300   people   using   a   combina4on   of   ‘tools   of   their   trade’  (i.e.  office  supplies  such  as  paper  clip  canisters,  rulers  and   business   card   holders)   to   create   an   orchestrated   percussive   explosion.   It   was   feat   of   crea2vity,   teamwork,   energy   and   professionalism  and  was  delivered  to  a  rousing  standing  ova3on.     There  are  several  other  examples  of  collabora2on,  where  events   have   been   secured   through   ini1al   referrals   from   other   offices,   and  then  executed  with  combined  teams  and  pooled  resources   to   deliver   a   world-­‐class   product   with   maximum   value   for   the   client.  That’s  the  true  essence  of  a  global  brand!   Greek-­‐South  African  union  in  the  Bahamas   A  Greek  and  South  African  family  came  together  with  the  magic  of  Drum  Café  in  their  recent  wedding  rehearsal   dinner  in  Nassau,  Bahamas.  Drum  Café  GA  /  FLA  designed  a  customized  logo  and  printed  drums  with  it  to  enable   the   groom   to   give   his   family   and   friends   an   incredible   once-­‐in-­‐a-­‐life%me   gi)   and   experience.     This   event   has   sparked  a  very  interes.ng  commercial  rela*onship  –  the  families  are  a  prolific  force  in  the  restaurant,  hotel  and   event  business  and  Drum  Café  has  created  a  partnership  to  deliver  corporate  programs  through  their  extensive   network.   Tourism  exposure  for  Drum  Café  Zimbabwe   Drum   Café   Zimbabwe   wowed   guests   at   the   World   Travel   and   Tourism   Fair   ‘Sanganai’   which   is   hosted   annually   by   the   Zimbabwe   Tourism   Authority.   The   fair   showcases   the   widest   variety   of   Africa’s   best   tourism   products   and   a,racts   interna/onal   visitors   and  media  from  across  the  world.       The  2011  chapter  was  held  at  the  world-­‐class   Harare   Interna)onal   Conference   Centre.   Drum   Café   ran   a   15-­‐minute   interac+ve   session  at  the  end  of  the  opening  ceremony   for   400   people   a'er   the   guest   of   honors   speech.    
  11. 11. Page  11   Global  Beat   Drum  Café  India  rocks  45  000  at  Yashwant  stadium  in  Nagpur   On   13   November   2011,   Drum   Café   India   ran   an   electrifying   stadium  event  for  a  local  soccer  club,  where  they  performed  a   body  percussion  set  for  45  000  people  at  Yashwant  Stadium  in   Nagpur!  During  the  opening  ceremony,  Drum  Café,  along  with   50  local  drummers,  welcomed  all  the  par3cipa3ng  teams  onto   the  field.       About  200  team  owners  and  sponsors  brought  the  VIP  stand   to  life  as  they  drummed  along.  The  ceremony  concluded  with   a   massive   fireworks   display   –   an   apt   ending   to   an   explosive   evening.     Google  can’t  get  enough  of  Drum  Cafe         A"er  facilita,ng  two  amazing  events  for  Google  in  California,  Natalie   Spiro  of  Drum  Café  West  was  flown  to  Nairobi,  Kenya  to  launch  the   company’s   sub-­‐Saharan   division.   Although   the   super-­‐organised   Bronwyn  Dillon  of  Drum  Café  Joburg  assisted  to  arrange  a  shipment  of   50  drums  to  Kenya,  these  all  got  stuck  in  red  tape  at  Customs!  Drawing   on  all  her  crea*vity  and  social  skills,  Natalie  Spiro  magically  managed   to  source  replacement  drums  from  a  range  of  suppliers.     Needless  to  say,  the  event  went  off  without  a  hitch.  The  audience  was   incredibly   diverse,   including   par2cipants   from   the   massive   emerging   market   in   Africa   such   as   Senegal,   Cote   D’ivoire,   Cameroon,   Ghana,   Angola,  Nigeria,  Uganda,  Ethiopia,  Tanzania  and  Rwanda.       Natalie   had   a   wonderful   4-­‐day   experience   in   the   Masai-­‐Mara   before   returning  to  California,  and  extends  a  “HUGE  thank  you  to  Bronwyn  –  a   truly  amazing  lady”.         Poten&al  new  market  in  Turkey   According  to  Bre-  Schlesinger,  “one  of  the  interes5ng  side  effects  of   the  crisis  in  Europe  is  that  Turkey  has  reared  its  head  as  a  very  viable   alterna've  to  the  highly  priced  Euro  countries”.  Drum  Café  UK  recently   booked   two   large   events   in   Turkey,   during   which   they   used   local   Darbukas  –  thus  avoiding  the  expensive  shipping  costs  of  drums.       Research   has   shown   that   there   are   over   100   large   interna3onal   conferences  taking  place  in  Turkey  in  2012,  and  Drum  Café  UK  plans  to   capitalize  on  this  market  in  the  coming  year.  
  12. 12. Page  12   Global  Beat   Several   Drum   Café   offices   have   recently   been   successful   in   integra9ng   principles   of   organiza/onal   development   and   HR   prac/ces   into   their   drumming   products.   Larry   Lok   (Drum   Café   Taiwan)   had   great   success   with  an  advertorial  in  an  HR  magazine,  while  Natalie  Spiro  (DC  West)  is   working   with   organiza-onal   development   experts   to   explore   opportuni(es.     Drum   Café   Joburg   has   no1ced   a   significant   trend   where   corporate   budgets   have   shi-ed   from   marke3ng   into   the   HR   arena,   and   has   responded  to  this  change  with  the  development  of  a  new  product  based   on  the  principles  of  change  management.  The  product,  known  as  ‘Drum   and  Conversa+on’  has  evolved  through  extensive  collabora+on  between   Warren   Lieberman   and   several   top   global   change   management   professionals.   According   to   Warren,   “our   message   is   shi8ing   fundamentally.   We   are   moving   away   from   the   by-­‐line   ‘building   teams   one  beat  at  a  (me’  to  a  new  focus  on  ‘  transforming  your  company  into  a   community’.  This  seems  to  be  resona3ng  with  people  deeply.”       Using   techniques   such   as   World   Café,   apprecia8ve   enquiry   and   community  building,  Drum  Café  Joburg  is  finding  that  this  new  product   not  only  separates  Drum  Café  from  all  other  drumming  companies,  but   that  it  also  has  the  poten,al  for  repeat  work  within  organiza.ons.  The   format  of  the  events  which  are  currently  being  run  by  Drum  Café  Joburg   are  depicted  in  the  diagram  below:   Drum  and  Conversa.on  –  bringing  organisa*onal  development   into  drumming  events   Above:  Par$cipants  giving  each  other   feedback  on  their  individual  strengths     Below:  Small  groups  iden3fying  the   team’s  success  over  the  past  year  
  13. 13. Page  13   Global  Beat   Drum  Café  GA  /  FLA  ran  a  3-­‐day  event  for  Burger  King  Corpora1on  in  Miami  last   September   where   they   showcased   3   different   styles   of   percussion   and   team-­‐ building   programs,   including   drum   interac3ves,   clap   sets   and   drumming   with   dancers.  The  show  was  received  with  a  great  deal  of  enthusiasm  by  the  270  or  so   par$cipants,  all  of  whom  were  franchise  owners  in  the  region,  giving  rise  to  new   business  opportuni,es  …  always  a  good  thing!   Burger  King  event  gives  rise  to  new  opportuni0es     Drum  Café  Texiana  (Texas  and  Louisiana)  got  hundreds   of   students   from   the   Texas   Chris.an   University   drumming   to   a   common   beat   as   they   learned   about   ideas   of   community   and   connectedness.   The   event   signified  the  end  of  Connec/ons,  a  six-­‐week  leadership   programme  for  first-­‐year  students.       Alumnus  Mack  McCarter  said  that  watching  his  vision   being  put  to  prac.ce  at  his  alma  mater  was  “the  most   exci%ng   thing   in   the   whole   world”   to   him   because   students  were  learning  ways  to  build  community  and   change  the  world.  He  said  events  like  the  Drum  Cafe   were  surreal  because  it  made  him  believe  in  the  power   of  students  to  posi,vely  impact  the  world.  “I  am  living   a  dream  right  now,”  he  said.  “It’s  wonderful.”         First  year  program  goes  out  with  a  bang  
  14. 14. Page  14   Global  Beat   Surucha  Mago,  Indira,  January  2012:   “One  of  the  most  spectacular  shows  I  have  ever  seen...the  energy  and  the  vibrance  radiated   from  the  performers,  who  charged  the  air  so  much  that  no  one  could  help  themselves  from   clapping   and   drumming!  Mesmerised?   Hypno5sed?   Awe-­‐struck?   No   word   is   really   apt   for   what  you  did  to  us!  INDIRA  loved  you!  (Drum  Café  India)     Zania  van  der  Merwe,  Remote  Metering  Solu5ons   It  was  awesome  –  I  think  the  guys  achieved  what  I  asked  them  to  achieve  a  100  5mes  over,   and  I  received  excellent  feedback  for  the  people  who  par5cipated!  (Drum  Café  Joburg)     Charlie  Ruff,  Freshman  at  Texas  Chris4an  University,  October  2011:   “It  was  awesome…  I  liked  how  he  [Dale  Monnin]  'ed  in  building  community  and  important   life  lessons  to  just  having  a  good  1me  and  drumming.  It  was  really  interes1ng.”  (Drum  Café   Texiana)   Goh  Chwee  Poh,  Credit  Suisse,  September  2011:   “Credit  Suisse  stands  immensely  delighted  to  have  partnered  Drumcafe  in  its  teambuilding   event   …   To   prac-cally   all   the   par-cipants,   the   3-­‐hour   program   was   not   only   fun   and   entertaining,  but  also  educa1onal...  To  sum  it  all  up,  we  came  as  individuals,  we  le3  as  an   orchestra.  I  recall  the  ac-vity  requiring  us  to  ‘perform’  with  the  different  lengths  of  mul5-­‐ coloured  hollow  rods  synchronising  in  melodious  unison  under  the  cues  of  the  facilitators.     What  a  superb  and  wonderfully  coordinated  ac5vity  through  much  collabora5ve  effort.    And   all  of  that  was  incredibly  done  through  music,  the  universal  language.  “  (Drum  Café  Taiwan)     Grant  Folkes,  CTM,  November  2011:   “We   all   enjoyed   it,   I   think   it   is   one   of   the   very   few   things   you   can   do   in   the   world   that   eliminates  race,  culture  and  age”  (Drum  Café  Durban)       BBYO,  Bal#more,  January  2012   "I  don’t  think  I  have  the  words  to  tell  you  how  amazing  the  Drum  Café  experience  was.  I   think  it  is  the  best  program  we  have  ever  done  at  a  Staff  Conference.  I  had  one  woman  come   and  tell  me  that  it  was  the  greatest  teambuilding  program  she  has  seen  anywhere  in  her  20   year   career.   Pavel   and   his   team   were   phenomenal!!     The   program   was   amazing,   the   facilitators  were  fantas.c  ..!!"   (Drum  Café  New  York)     Reese  Abbene-­‐Ingino,  Notre  Dame  High  School,  January  2012   I   cannot   express   the   deep  gra$tude   I   have   for   you   and   all   your   wonderful   drum   people.     They  were  the  consummate  professionals  and  delivered  an  excellent  program.    Today,  it  was   amazing  to  hear  the  diverse  members  of  staff  and  faculty  approach  myself  and  the  other   members   of   Ministry   gush   over   the   drum   experienced.     They   commented   on   how   they   would  never  forget  that  experience  and  how  life  changing  it  was.    You  were  so  gracious  to   work  with  us  to  deliver  a  message  that  was  coherent  and  inspiring.    Thank  you,  thank  you,   thank  you!  (Drum  Café  West)            Tes%monials   There  were  so  many  fabulous  client  tes'monials  over  the  past  few  months.  Here  are  some  of  our  rave  reviews:    
  15. 15.   Page  15   Global  Beat   Company  News  and  Views   Internal  news  and  marke.ng  advice     New  Staff  members   This  year  we  welcome  a  number  of  new  and  talented  staff  members  into  the  Drum  Café  community:     Shinnosuke   Miura   has   joined   Drum   Café   Japan.   He   is   a   guitarist   who   is   expanding   his   talents   into   the   art   of   djembe  playing.     The  wonderful  and  vibrant  Mandy  Glass  has  joined  the  Joburg  office  staff,  and  has  brought  with  her  a  special   brand  of  energy  and  op-mism  that  you  will  all  come  to  recognize  over  the  next  few  months.  Mandy  has  already   had  amazing  client  feedback  and  everyone  in  the  Joburg  office  is  thrilled  to  have  her  on  board.     In  India,  Vinod  and  Aliya  Hasal’s  daughter  Vinodini,  who  is  16  years  old,  travelled  to  Delhi  on  her  first  gig  with  the   Drum  Café  Team  to  play  the  single  bass  at  the  2012  Auto  Show,  and  we  are  hoping  this  will  be  the  start  of  her   long-­‐term  involved  with  Drum  Café.     Nidhi  Chaitow  will  spend  2012  travelling  around  Europe,  Bali,  Russia  and  the  UK,  during  which  >me  she  will  be   wri$ng   a   book,   connec$ng   with   other   drum   and   rhythm   therapists   and   educators   and   taking   a   well   deserved   break.  Richelle  Kohn  will  be  running  and  managing  Drum  Café  Knysna  during  this  +me.     Florian  Moizahn  has  joined  Drum  Café  Germany  to  oversee  sales,  opera*ons  and  project  management.  Alexandra   Jackel  has  quit  her  job  at  the  Frankfurt  Book  Fair  and  is  now  working  20  hours  /  week  for  Drum  Café  with  a  focus   on  both  the  accoun+ng  and  marke+ng  func+ons.  Drum  Café  Germany  is  also  planning  to  develop  a  non-­‐profit   social  business  unit  for  the  educa1onal,  social  and  therapeu1c  market,  and  Alexandra  will  be  driving  this  division.   Rachel  Levinson  has  joined  Drum  Café  New  York  as  marke'ng  and  office  manager.  Rachel  has  a  background  in   adver&sing   and   has   wri)en,   produced   and   performed   in   an   acapella   group.   She   has   even   performed   a   bit   of   stand-­‐up  comedy.  Rachel  is  thrilled  to  be  part  of  the  Drum  Cafe  team.    Drum  Café  entrenches  its  presence  in  Florida,  USA     Drum  Café  GA  /  FLA  has  successfully  re-­‐ac#vated  its  presence  in  the  state  of  Florida  with  the  physical  reloca0on   of  Jo-­‐Ann,  Alain  and  Nayeli  to  Fort  Lauderdale  in  September  2011.  This  move  has  also  consolidated  the  office’s   business  processes  and  structure,  with  the  Atlanta  HQ  driving  sales,  marke:ng,  accoun:ng  and  logis:cs  planning   for  the  region.  GA  /  FLA  kicked  off  a  focused  marke9ng  drive  with  a  South  Florida  PR  agent  and  a  very  targeted   SEO  campaign  partner  focused  on  building  the  brand  and  helping  to  raise  in-­‐market  awareness  and  profile.  The   move  into  the  Florida  market  has  also  led  to  an  infusion  of  the  core  drum  interac,ve  program  with  ‘La,n’  flavours   and   rhythms   of   the   South   American   and   Caribbean   influence   which   make   south   Florida   such   an   a:rac;ve   des$na$on  for  clients  from  Europe  and  the  North  Eastern  USA.       A  fresh  start  in  Cape  Town     As  most  of  you  know,  Bre1  and  Sue  Schlesinger  and  their  children  le:  London  in  July  2011  and  have  since  spent   !me  travelling  in  Italy  and  Spain.  They  have  now  se8led  in  Cape  Town  where  they  are  ren!ng  a  house  in  Tokai.   Drum  Café  Cape  Town  has  moved  to  new  premises  in  Observatory  and  Bre:  will  be  working  together  with  Margie   and  Esme  to  invigorate  Drum  Café  Cape  Town.  See  pictures  of  the  Schlesinger’s  travels  in  ‘Personal  News’  on   page  16.      
  16. 16. Page  16   Global  Beat    Community  Column   OCTOBER     21st  Nidhi  Chaitow  –  Knysna     JANUARY     1st :  Yancy  Vega  –  ‘Texiana’   5th :  Sarah  Tyson  -­‐  South  East   11th :  Shvetank  Hasal  -­‐  India   18th:  Tzachi  Rechter  -­‐  Israel   22nd:  Cecile  Radus  -­‐  Joburg  Social   26th:  Patrick  Tromp  -­‐  Netherlands   30th :  Corinne  Jedwood  Rechter  -­‐  Israel   NOVEMBER     1st :  Terri  Laing  –  London   17th :  Tammy  Lieberman  -­‐  Joburg   DECEMBER     1st :  Tessa  Meiser  –  DC  West   3rd :  Warren  Lieberman  –  Joburg   18th :  Dan  Monnin  –  ‘Texiana’   26th  Shirley  Borochowsky  –  Joburg     FEBRUARY     6th :  Pavel  Lempert  -­‐  North  East   12th :  Stella  Lelaka  -­‐  Joburg  Social   12th :  Esme  Silberman  –  Cape  Town   23rd:  Nicu  Manta  -­‐  Romania   25th :  Julie  Proctor  -­‐  London   PERSONAL  NEWS   We’ve  had  a  bit  of  a  lag  since  our  last  newsle6er  so  the  birthday  list  is  longer  than  usual.  We  would  like  to  wish  a   very  happy  birthday  to  our  Drum  Café  friends  who  celebrated  their  birthdays  between  October  2011  and  January   2012,  and  those  who  will  be  celebra4ng  their  birthdays  in  February:     BIRTHDAYS   A  new  ‘li)le  drummer’  in  the  Drum  Café  family     We   wish   a   hearty   congratula+ons   and   mazeltov   to   Aviva   and   Larry   Nash   and   family   (Drum   Café   New   York)  on  the  birth  of  their  gorgeous  son  and  brother,   Judah,  born  on  29  December  2011.     The  nomadic  Schlesingers     Travelling  Italy  and  Spain  before  se5ling  in   Cape  Town  was  a  life-­‐changing  experience   for  Bre'  and  Sue  Schlesinger.  According  to   Bre$,  “living  out  of  suitcases  for  8  months   has  been  a  revela+on  …  realizing  we  don’t   need   90%   of   the   stuff   that   we   have   accumulated   in   life   has   been   libera1ng.   We   have   dropped   a+achment   to   all   the   things  that  we  were  used  to…its  all  been  a   lesson  in  dropping  expecta0ons.  We  have   had   a   big   insight   into   how   you   can   get   used  to  living  with  very  li1le  rou2ne  and  it   makes  li)le  difference”.        

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