This post gives you details on using Google plus business page effectively for ecommerce business.

1. Though Google plus social network may be the late comer to the social arena due to its
nature of efficient platform many companies have established its market presence there.
Steps Included In Marketing Your Website Through Googleplus
Googleplus page creation
Googleplus page have a great impact on search engine results. Sometimes the content
you share in googleplus page also gets ranked in search engines. Make sure whatever
content you share in your webiste is also gets shared in your google plus page. Creating a
google plus page is very important to get more exposure for your business.
Connect your website with the google plus page
You connect your website and your google plus page by placing a small snippet code so
that you will content will appear in search results.
Apart from using snippet code you can also make use of Google plus Badge so that your
users can +1 your page and follow you directlly from your website itself.
Make use of google Hangouts to connect with your customer
Google Hangouts enable interaction with customers face to face. It allows you to host a
video which you share through your google plus page and youtube.
Post content consistently
You should definetely make a habit of posting your content frequently on your google plus
business page. You can post any type of content such as your promotions, discounts and
offers, product photos and videos, new product announcement and many more.
Start promoting your Googleplus page
You should also start promoting your google plus page in various page such as you
include your google plus page in your emailsignatures, you can add +1 button in product
pages etc.,
Interact with people
You should interact with people to get more followers. The more you interact with your
followers like resharing their content, commenting on your posts, replying them back will
yield lot of followers to your business page.
Create a google plus community
Joining in communities which have many memebers will you many followers to your
business page. You can also share your content in google plus communities but make
sure that you share only relevant content in groups as if you share irrelevant content in
communities you might get banned from posting content to google plus page.

2. Track your google plus activity through analytics
You can track the performance of your google plus page with the help of analytics tool.