Part of workshop on lean methods for startups, at IITB. This one talks about how to segment customers in to users, promoters, influencers etc. Also discusses types of customer analysis.

1. Lean Startup
Introduction
Ujjwal Trivedi
Anthony Fernandez
Sudhama Bhatia

3. Segmentation

4. Segmentation

5. Pedigree’s Segmentation

6. Stakeholder chain

7. How to choose a segment?

8. Thanks
Idea has no value
I am not the customer