Deb\'s design for Hogue Cellars Winery in Prosser, Washington redefined space use and extended the brand image into a visual environment for their VIP event room.
Deb\'s design for Hogue Cellars Winery in Prosser, Washington redefined space use and extended the brand image into a visual environment for their VIP event room.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Produktni mesecnik st. 2
1. IZDAJA
02 Produktni mesečnik
TR-069: naši domači prehodi niso samo lepi List produktnega
vodenja
Januar 2009
Produktne novosti Uporabniška telekomunikacijska op- Funkcija se uporablja lahko za
rema za širokopasovni dostop pos- ločevanje zasebnega in javnega
Lastnosti upravljanja po TR-069:
Od junija letošnjega leta bo na voljo
taja tehnično vedno bolj zahtevna. brezžičnega dostopa ali za
• avtokonfiguriracija naprav pri
nova verzija programske opreme za
Združuje vse več različnih proto- ločevanje posameznih storitev tudi
uporabniku;
produkte Ex.
kolov in aplikacij. Preproste napra- na ravni brezžičnega povezovanja,
• možnost oddaljenega
ve, kot so že od prej poznani mode- s katerim zagotavljamo visoko
delovanja in izbira storitev;
V tej izdaji preberite:
Marca bomo začeli s pilotskim testiran-
mi, so se pretvorile v funkcionalno raven varnosti in kakovosti
• upravljanje gonilnikov,
jem produktov ES6133AX, EF6112AX in
bogate domače prehode. storitev.
programske opreme in
Str. 2: Combo plošča
EV6112AX pri Telekomu Slovenije.
nastavitev;
Pišejo se
Domači prehodi zagotavljajo visoko Iskratelovi domači prehodi so
• diagnostika;
Str. 3: IDU M
Dodatna novost je podpora enega VLAN-
whitepaperji:
kakovost IP storitev, kar pomeni, da opremljeni še z naslednjimi
• nadzor delovanja sistema.
a na uporabnika. ES podpira 4K VLAN-
postaja ravnanje z njimi vse bolj kom- funkcionalnostmi:
Str. 4: Vse o TR-069
ov, kar pomeni, da lahko ena plošča
•
pleksno. V Iskratelu smo zato v naše Service Based Tagging za 1. Selective Power Control
podpre do 4000 uporabnikov. Produkt je Njegova raba se je prenesla tudi na
izdelke že integrirali upravljavsko mož- lažje priključevanje večsto- Konkurenčna prednost SI3000
pripravljen na podporo wholesale druge naprave v domačem omrežju –
nost, ki je skladna s standardom TR- ritvenih uprabniških naprav in MSAN pred ostalimi. Velik pri-
modela.
terminalni adapter, STB, diskovni
069, katerega glavni promotor je večnamenskih domačih om- hranek pri investiciji v napajalni
FTTx: od bakra proti optiki
pomnilniki, … Za svojega ga je vzel
Broadband Forum. Implementacija re- režij; sistem in polna podpora zakon-
Boris Jurkovič, ITPMA
tudi Wimax Forum.
•
šitve, ki upošteva ta standard in ki Preprosto aktiviranje demili- sko določenim storitvam ob iz-
Še pred nekaj leti se je zdel priključek ADSL povsem Rešitve FTTC z našimi izdelki že delujejo v Kazahstanu
vključuje tudi centralni strežnik, že po- tarizirane cone; padu napajanja.
Za lažje upravljanje Iskratelovih zadovoljiva povezava za uporabnika. Prehod s 56K in Rusiji. Njihovo še malo »podaljšano« verzijo, FTTB,
•
teka v sodelovanju s Telekomom Slo- Podpora Dynamic DNS za
domačih prehodov smo uporabniški modemske povezave na širokopasovno in vedno de- smo namestili pri ruskem Center Telekomu v regijah
venije. dinamično IP naslavljanje od- 2. WiMAX Feeding
vmesnik (GUI) izboljšali z bolj intu- lujočo zvezo se je zdel kot vstop v obljubljeno de- Vladimir in Tula. V večini primerov na CIS trgih je poleg
Rešitev za okolja, v katerih je
daljene uporabniške opreme;
itivnimi čarovniki upravljanja. Omogo- želo. A kaj, ko zgolj neprekinjen dostop do interneta DSL-a v shelterjih uporabljen tudi POTS, ki na ta način
• omrežna struktura zelo omejena
Glavni poudarek protokola je na Izboljšava mehanizmov za
čili smo funkcijo UPnP, ki poenostavlja ni bil dovolj. rešuje dva koraka hkrati: digitalizacijo POTS priključkov
in število potencialnih naročni-
standardiziranem in varnem načinu QoS s podporo za DiffServ in
vključevanje novih naprav (tudi PC-jev) in odlične hitrosti DSL-a na kratkih paricah.
kov nizko.
upravljanja naprav v domačem rezervacijo pasovne širine;
v omrežje in omogoča avtomatsko na- Potrebe po pasovni širini se zaradi rasti prenosa video
•
omrežju. MGCP VoIP signalizacija kot
stavitev varnostnih parametrov. vsebin in drastično povečane potrebe po »upstream«
3. quot;Toward a Customer
alternativa SIP signalizaciji. Kombinacija različnih širokopasovnih tehnologij (ADSL,
zmogljivosti s strani velikega deleža uporabnikov ne-
Friendly Open BB
VDSL, FTTH) v enem omrežju je postala dejstvo. Kar se
Late features na dostopu! Za dodatno varnost prehodov skrbi nehno večajo.Načrti operaterjev so se s tehnologij DSL
Accessquot;
Nekatere vrste domačih prehodov
da univerzalni domači prehodi so zato postali nujni. Inte-
modul Parental Control. Ta na ravni že preusmerili v gradnjo optičnih omrežij. Praksa gradnje
Kaj je model odprtega dostopa?
v portfelju – kot sta na primer op-
gracija več dostopovnih tehnologij je postala zahteva
posameznega vmesnika ali uporabnika in rabe omrežij FTTx je že pokazala na nekatere zna-
EAPS 1.1 omogoča zaščito prometa v obroču v času krajšem kot 50ms. 50ms je Zakaj se je pojavil? Kako z njim
tični Prospero ali VDSL2 Proteus –
operaterjev, ki čutijo pritisk k nižanju operativnih stroš-
omejuje dostop do določenih storitev čilnosti, ki jih moramo proizvajalci opreme upoštevati.
izpolniti pričakovanja uporabni-
namreč čas, ki omogoča prehod na redundančno povezavo brez učinka na dobavo imajo vgrajene tudi vmesnike
oziroma spletnih naslovov (URL fil- kov.
kov? Kako zagotoviti njihovo za-
storitev. USB. Prek njih priključujemo zuna-
triranje). Omejitev je lahko tudi časov- Alternativni operaterji brez obstoječe bakrene infra-
dovoljstvo? Kakšni so pristopi k
nje WiFi dostopovne točke v obliki
no pogojena. strukture bodo gradili izključno omrežja FTTH. Vlaganje v
izvedbi?
MAC source guard detektira zanko na uporabnikovi domači omrežni opremi. manjšega USB ključka. Upravljanje domačih prehodov, skladno s protokolom
optiko do doma je motivirano z bojem proti konkurenci.
Zanka se običajno pojavi ob nakupu dodatne mrežne opreme in njenim nepravilnim
TR-069, smo v naše domače prehode že uvedli. V pom-
Brezžična dostopovna točka WiFi je
povezovanjem v omrežje. Kdaj bodo na voljo? Še v prvem
Po novem jih uporabljamo tudi za
ladnih mesecih bo končan projekt uvajanja protokola
dobila dodatno možnost: MultipleSSID V primeru prisotnosti bakrenih paric se operaterji od-
kvartalu!
priključevanje zunanjega diska. V
TR-069 pri Telekomu Slovenije.
Multi Provider Multicast Membership (MPMM) omogoča naročnikom nakup oziroma Virtual Access Point (VAP). ločajo za pragmatično in cenovno ugodnejšo prehodno
prihodnjih mesecih bo USB
več različnih IPTV paketov pri različnih ponudnikih. Ponudba bolj raznolikih vsebin Ta prinaša vitrualizacijo več dosto- hibridno rešitev FTTx+DSL. Za VDSL na zadnji milji so se
Tomo Bogataj in Boris Jurkovič,
priključek dobil tudi ADSL2+
je tako olajšana (šport, glasba, dokumentarci, ...). povnih točk na istem HW vmesniku. ITPMA že odločili Belgacom, BT, Deutche Telecom, Telecom Jernej Roblek, ITPMA
modem Sinope.
Italia, Telefonica in drugi.
Selective Power Control omogoča selektivni izklop perifernih plošč. Primarno je
Gregor Smolej, ITPMA
predviden v primeru izpada mrežne napetosti. Izdatki za akumulatorje so znižani do
V primerih hibridnega scenarija, poznanega tudi kot
60%. Konkurenca za zdaj te funkcije ne podpira.
Produktni mesečnik, list produktnega vodenja FTTC, so velik pomen dobili pravilna izbira kabinetov
Uredništvo: Tomaž Vidonja, Uroš Jenko (»shelterjev«), izvedba napajanja (lokalno ali oddaljeno) ,
Multicast CAC omogoča natančno kontrolo dovoljenih in uporabljenih IPTV tokov Oblikovanje: mnk veliko pa k zniževanju stroškov prispeva tudi naša ino-
na priključku. Skupaj z MPMM predstavlja prednost pred konkurenčnimi napravami.
Fotografije: flickr vacija »Selektivno izklapljanje napajanja«. Iskratel kot
u.jenko@iskratel.si način za nižanje operativnih stroškov ponuja Combo
Boris Jurkovič, ITPMA
List izhaja mesečno. Veseli bomo vaših predlogov in komentarjev. ploščo, ki zahteva le enkratno kabliranje kljub more-
bitnemu poznejšemu spreminjanju priključka iz POTS v
Produktni mesečnik izdaja 02 – januar 2009 Foto: Flickr/mind the goat
ADSL.
2. Novo na trgu Pričakujemo
specifikacijo
Triple Play Wholesale
Combo plošča
za Telekom Slovenije SI3000 MSAN
System Architecture
Kombinacija slaloma in smuka na bakreni parici
V okviru Telekomovega projek-
ta prenove omrežja smo v Is- Tehnično konkretna nadgradnja
Čemu služi combo plošča?
IDU M za čim krajšo povezavo do naročnika
kratelu izdelali Wholesale mo- sistemskega opisa produkta
del dostopovnega omrežja. Ta SI3000 MSAN.
Combo plošča je namenjena om- Combo plošča ima kar nekaj prednosti 4. Višja gostota priključkov
Tako lahko v isti omari skoraj po-
Da bi operaterji zagotovili dovolj V IDU M je prostora za dovolj
v celoti temelji na L2-tehnologiji režnemu dostopu naročnikov pred rabo namenskih: Če primerjamo na eni strani rešitev s
ljubno kombiniramo različne tipe
visoke prenosne hitrosti, se mo- velike baterije, da lahko v primeru
ADSL2+ in POTS prek kombinira- combo ploščo in na drugi strani re-
(Ethernet), izvedljiv pa je z dru- Vključuje uporabo produkta,
dostopovnih tehnologij. Naročniki
rajo naročniške zanke skrajše- izpada omrežne napetosti zagoto-
ne naročniške plošče z možnostjo 1. Preprosto in hitro menjanje šitev, ki predvideva rabo ločenih
žino produktov SI3000 MSAN. njegovo strojno in programsko
so lahko na primer povezani prek
vati. FTTx postaja vroča teh- vimo baterijsko rezervo za 24 urno
preklapljanja med dostopovnima dostopovne izbire z nižjimi ope- naročniških plošč v ohišju MEA, s
arhitekturo. Opisuje povezovan-
POTS in ADSL2+, poslovni upo-
nologija. delovanje POTS priključkov (zah-
tehnologijama. Plošča je oprem- rativni stroški (OPEX) preprostim izračunom ugotovimo, da
S sodobno, konceptualno in je produkta v omrežje glede na
rabniki pa do storitev dostopajo teva ruskega trga).
ljena z 48 priključki in integriranimi s combo ploščami bistveno poveča-
prek optike.
tehnično dovršeno rešitvijo smo opremljenost, funkcionalnosti,
Zaradi nje narašča število vozlišč,
splitterji. Ker je naročnik že od samega začetka mo gostoto priključkov in s tem zni-
ki so nameščena zunaj osrednje S premišljeno obliko in razpore-
konkurenčni na vseh glavnih zmogljivost in omejitve. Prebrali
priključen tako na ADSL2+ kakor na žamo stroške izvedbe rešitve.
stavbe operaterja – najdemo jih v dom notranje opreme zagotavlja
dostopovnih trgih. si boste lahko tudi o upravljanju.
Combo plošča sta pravzaprav dve POTS dostop, nadgradnja povezave z
kabinetih ob cestah, na ulicah pa IDU M učinkovito hlajenje vgrajene
plošči – obstoječa, imenovana SGN, ADSL2+ ne predstavlja nobenega do- Tabeli prikazujeta gostoto priključkov
tudi v notranjosti zgradb. Slednja opreme brez pretiranega vsesa-
Nujno preberi:
in »razopremljen« POTS bade, ki ga datnega stroška. Posegi na terenu na površini 600x600 mm (220 cm vi-
BT hoče FTTC
možnost je s stroškovnega vidika vanja prahu in agresivnega pihan-
Selling against
poznamo tudi kot plošča SAK. Slednji niso potrebni. šine) za ETSI omaro in 19’’ omaro.
BT Group bo investiral 1.5 mili- med omrežnimi operaterji najbolj ja v mimoidoče. Hladilni sistem de-
smo dodali splitterje. Plošča za-
Packet Front
jard GBP v novo fiksno BB- zaželena. luje po načelu stopenjske regulaci-
ETSI rack (6 MEA20)
vzema dvojno širino v MEA ohišju. 2. Prihranek časa
je in tako zmanjšuje hrup in vnos
infrastrukturo. Do konca 2012
Uradni »insiderski« naziv combo Operater nadgrajuje POTS priključke z porti prosta mesta
IDU M je v celoti v Iskratelu razvita prahu. PacketFront
bo opremil 10 milijonov gospo- plošče je SIA. ADSL2+ zgolj z uporabo uprav- Combo 2.592 6 (1 v MEA20)
notranja »shelter« omara, namen-
plošča
dinjstev v ZK (t. j. 40% vseh). Na produktni strani za širokopa-
ljavskega sistema. Potrebni odzivni
jena vgrajevanju širokopasovnih Oprema je v IDU M vgrajena,
Namenske 1.968 1
Vsako ploščo upravljamo s svojim čas je znižan na minimum. sovni dostop je pripet dokument
plošče
vozlišč SI3000 MSAN. Za razliko ožičena in preskušena že v tovar-
upravljavskim sistemom, kakor ga že
Večina nove infrastrukture bo »Selling against PacketFront«.
Napajanje aktivne opreme v
od široko uporabljanih sistemskih ni. Vključitve na terenu so zato
19’’ rack (6 MEA10)
poznamo s predhodno ločenih na- 3. Manj kablov in prihranjen prostor
FTTC z VDSL2. Omogočala bo shelterju zagotavlja MPS 1000.25,
omar je IDU M s svojimi 2 mm de- hitre in brez neprijetnih presene-
porti prosta mesta
ročniških plošč. Določeno stopnjo in- na delilniku
pomanjšana verzija sistema MPS,
belimi jeklenimi stenami, tritočkov- čenj. Delovanje opreme v omari
hitrosti do 40 Mbps. Opisuje produktni portfolio pod-
Combo 1.152 6 (1 v MEA10)
tegracije smo dosegli na področju
ki med drugim zaznava odprtje
plošča no zaporo vrat in kakovostno klju- IDU M je preskušena celo za pri- jetja PacketFront, primerjava
skupne baze naročnikov. Integrirani splitterji prinašajo poenos- Namenske 912 1 vrat, prisotnost dima ter tempera-
čavnico zelo robustna in odporna mer potresa.
Uporabnost FTTC+VDSL2 bo- med MSAN-i, naše vedenje o
plošče
tavitev sistema in število kablov. V
turo opreme in baterij. Napajalni
na vandalizem. Je odlična rešitev
Prednosti combo plošče
do ocenili s pilotnimi postavit- tem konkurentu in SWAT anali-
primeru rešitve s posamičnimi plošča-
sistem bo omogočal tudi od-
za nameščanje v nezaščitenih pro- Oprema, vgrajena v omaro IDU M,
Tržni potencial za combo ploščo vi-
mi potrebujemo tri naročniške kable,
vami v 15000 gospodinjstvih. za.
daljeno napajanje opreme, vgra-
storih, kot so na primer skupne kle- v Sloveniji in Rusiji že deluje.
POTS uporabnike, ki se odločijo za dimo predvsem na ruskem in ukrajin-
pri rešitvi s combo ploščo pa zadostuje
Hkrati bo BT testiral tudi »gre- jene v IDU M. Po bakrenih paricah
ti ali garaže. S svojimi merami,
ADSL2+, lahko povežemo na dva skem trgu. Prva naročila smo že pre-
že en sam.
je namreč možno z dovolj visoko
enfield« FTTH postavitev na Andrej Kržišnik, ITPSH S konkurentom se srečujemo na
predvsem z izjemno majhno globi-
načina – z nameščanjem combo jeli iz ukrajinskega Datagroupa.
napetostjo (do 400V) prenesti tudi
no (35 cm), pa je primerna za ozke
manjšem številu novo priključe- trgu alternativnih operaterjev, ki
plošč ali z ločenimi namenskimi ploš-
nad 50W po eni sami parici.
hodnike.
čami (ADSL2+, POTS in splitterska
nih gospodinjstev. ne izvirajo s klasičnega trga te-
Staša Ilić, ITPMA
plošča). lekomunikacij, ampak so že po-
V primerih, ko napajanje omrežja
Omara omogoča integracijo rešit-
nudniki komunalnih storitev
Tomo Bogataj, ITPMA
ni zaželeno, je možno prek nekaj
ve, ki poleg modula SI3000 MSAN
Formula za boljše razumevanje razmerij med nazivi plošč gre tako:
(elektrika, vodovod, železnice,
paric zagotoviti dovolj energije za
vključuje delilnik, napajalni sistem
delovanje opreme. Dodatna pred- ...). Ti operaterji želijo z vlagan-
in baterije. Delilnik je modularen –
SIA = SGN + SAN
nost je, da baterij ne potrebujemo
z različnimi moduli omogoča pri- jem v telekomunikacijski seg-
več. V klasični uporabi so baterije
ključitev tako bakrenih vodnikov
Pri tem velja, da: ment razširiti svojo ponudbo in
seveda predvidene.
kakor optičnih vlaken.
SAN = SAK – 16 POTS + splitterji dodatno oplemeniti kapital.
Boris Jurkovič, ITPMA