View the complete presentation to get deep knowledge about SEO,Link Building strategies, SEO tips and techniques. Source: https://www.udemy.com/seo-linkbuilding-training-course/

1. Learn More About the Latest SEO
Techniques

2. Sections
• SEO Tips, Tools and Techniques for Link Building
• SEO & Link building - Strategy and Definition of
Goals
• Building Links
• Google Updates, Penalties and Filters
• Unnatural links
• SEO Tools "Sistrix Toolbox"
• SEO Tool "LinkResearchTools"
• SEO Tool "Raven"

3. Sections
• Google Webmaster Tools
• Tools for Keyword Research
• Negative SEO and Link Risk Management
• Bonus: Tips and Tricks from a Pro
• Dangerous SEO / Link Building Punditry
• Penguin Recovery Kit BONUS Videos
• Daily SEO Updates

4. SEO Tips, Tools and Techniques for Link
Building
• Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in
a search engine's "natural" or unpaid ("organic") search
results.
• There are two types of SEO: On page SEO and Off
page SEO
• On –Page SEO :- on-page optimization refers to factors
that have an effect on your Web site or Web page listing
in natural search results.
• Off –Page SEO :- Off page SEO refers to techniques
that can be used to improve the position of a web site in
the search engine results page (SERPs).

5. • Link Building is the process of establishing relevant,
inbound links to your website which help your website
achieve higher ranking with the major search engines
and drive targeted traffic to your site.
• Link building can increase the number of high-quality
links pointing to a website, in turn increasing the
likelihood of the website ranking highly in search engine
results.
SEO & Link building - Strategy and
Definition of Goals

6. SEO & Link building - Strategy and
Definition of Goals

7. Link building can be achieve with many strategies:
• Directory submission
• Dofollow blog comments
• Dofollow forums
• Dofollow socoial bookmarking website Etc.
Building Links

8. • Google has a long history of famous algorithm updates,
search index changes and refreshes.
• Below are links to some of the most important resources
for search marketers:
• Google Hummingbird
• Google Panda Update
• Google Penguin Update
• Google Pigeon Update
Google Updates, Penalties and Filters

9. • Google Payday Update
• Google Pirate Update
• Google EMD (Exact Match Domain) Update
• Google Top Heavy Update
Google Updates, Penalties and Filters

10. • creating links that weren’t editorially
placed or vouched for by the site’s
owner on a page, otherwise known as
unnatural links, can be considered a
violation of our guidelines.
Unnatural links

11. • The SISTRIX Toolbox is the premier tool used to
evaluate the website and discover the reasons for the
competitors’ success.
• The SISTRIX Toolbox already has all the important SEO
key-performance-indicators for virtually any website
available, just waiting for you. This enables you to
quickly check out both the strength and weaknesses for
a website.
SEO Tools "Sistrix Toolbox"

12. • LinkResearchTools is a big data platform that helps
advertising agencies and brands rank better in Google.
• LinkResearchTools is one of the most important tools in
SEO work as it gives a lot of control of the links and the
competitors.
SEO Tool "LinkResearchTools"

13. SEO Tool "Raven"
• Raven Tools is an online SEO toolkit that offers you
ways to track, research and optimize your search engine
optimization campaign. This interface is completely
online, so you can log in to your account from anywhere
and track your campaign and metrics.
• Raven Tools brings the best keyword research and link
building tools under one roof in an easy-to-user
interface.

14. Google Webmaster Tools
• Google Webmaster Tools is a no-charge web service
by Google for webmasters. It allows webmasters to
check indexing status and optimize visibility of their
websites.Google Webmaster Tools shows traffic for each
keyword separately; it gives more information about
website performance according to Google search query.

15. Tools for Keyword Research
• There are different tools for keyword Research:
1. Google Adword Keyword Planner
2. Keyword Eye
3. Keyword Spy

16. Negative SEO and Link Risk Management
• Negative SEO is the practice of implementing black
hat SEO techniques on another site. Usually,
an SEO attack is unleashed by a disgruntled competitor
and his or her minions with the goal of reducing that
site's rankings.

17. Bonus: Tips and Tricks from a Pro
• SEO has been changing constantly. Google has taken it
very seriously that the users get the right content for the
queries they search for. And for that, numerous updates
have been made in their algorithms from the past year.
• There are some essential things that one should follow
to maintain the Rankings like Have a Responsive Web
Design, Use Social Media, Brand building – Authorship,
Go with a Content Management System ETC.

18. Dangerous SEO / Link Building Punditry
5 Dangerous SEO Techniques to AVOID
• Keyword Stuffing
• Mass Article Submissions
• Anchor Text Overload
• Useless Content
• Link Exchanges

19. Penguin Recovery Kit BONUS Videos
• The most important part of recovering from
Penguin is to do a thorough cleanup of your
unnatural links. It is debatable whether it is
better to physically remove links or whether
disavowing is enough.

20. Daily SEO Updates
• Google occasionally rolls out a "major" algorithmic
update (such as Google Panda and Google Penguin)
that affects search results in significant ways.
• SEO is constantly changing. New updates are released,
new trends are discussed and new strategies are
developed. It is something that will constantly evolve.

21. • For more information visit :
https://www.udemy.com/seo-linkbuilding-
training-course