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A Manifesto On Neuromarketing, Or How To Get Inside The Mind Of Today's Consumers And Win Them Over

by Management Consultant at PBT Consulting on Apr 12, 2011

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Sensory and social approaches for getting inside the minds of today's Generation X and Generation Y consumers. Hardhitting marketing that emphasizes stimulation of the five senses and social needs ...

Sensory and social approaches for getting inside the minds of today's Generation X and Generation Y consumers. Hardhitting marketing that emphasizes stimulation of the five senses and social needs and values of GenX and GenY. Includes a section on both effective and ineffective advertising and promotions to reach the GenX and GenY.

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A Manifesto On Neuromarketing, Or How To Get Inside The Mind Of Today's Consumers And Win Them Over A Manifesto On Neuromarketing, Or How To Get Inside The Mind Of Today's Consumers And Win Them Over Document Transcript