1. Remote Assist India
Help! Anywhere, Anytime
Gaurav Tuli
PGD-P/OCT11/08

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Table of Contents
 BMW Assist : Video
 Product Concept and Industry Introduction
 Product Choice
 New Product Development
 Evaluation

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BMW Assist : Video

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Product Concept and Industry
Introduction
 Remote Assist is an attempt to improve the overall
experience of RSA in India. Features proposed are:
Quicker Response Times in Case of Emergency
Improved Vehicle Tracking Efficiency
Effective Driver Guidance via Maps
Detecting Urgency Levels in Case of Accident
Remote Unlock of Vehicle
Increased Assistance for Insurance Claim Process
Instant and Wider Reach to Consumer

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All This Would be Possible via
 Satellite GPS System
 Antenna System
 Crash Sensors in Vehicle
 Integrated Audio System
 24/7, 365 Fully Functional Toll Free Number
RAI C
 Dedicated CAS Team
 Tie-up with a major RSA Company
 Insurance Companies

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Product Choice Justification
 Service In India Absent
 High Level of Motor Accidents on Highways
 Vehicle Theft
 Encouraging Adventure Enthusiasts
 Frequency of Vehicle Malfunctions
 Inefficient and Poorly managed RSA organizations
 Limited Geographical Reach to Consumer
 Highly Unsatisfactory Employment Conditions
 Untapped Infrastructure Potential
 High Level of Automobile Expertise Readily Available

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The “Diversification Strategy” has been adopted
because:-
 India is A Completely Untapped Market in Terms of
Roadside Assistance
 Therefore, “Remote Assist” is a Completely New
Product
 There Exists Scope to Expand and Adapt as Per
Market Dynamics
 First Mover Advantage Possible and a Unique
Positioning too
 Seize Opportunity to Bring Technological Advancement
Into India
 Creation of a New Market Possible.

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New Product Development

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Idea Generation Idea Screening
 Assistance if vehicular  FC to be incurred in terms of
accidents occur Infrastructure, IT and HR
 Assistance in terms of theft  VC to be incurred in terms of
frequency of requirements
of vehicle, breakdown, lock-
in and medical  Potential sales will be
forecasted to break-even in
emergencies the 1st year itself
 Location to be pin pointed  Majority of sales initially
via using Unique VTN would be pulled from
 Assistance to be provided Premium and Luxury
Segments. For trucks it
via SDI would be all trucks above the
 Detection of level of range of 8-wheeler
urgency of problem  Profits would commence
after completion of the 1st
 Dispatch of RSA Team to financial year
the location of occurrence  As the service is to be
 Solution to be provided on- standardized with
the-spot(IA) time, profits will go up. Profits
will go up

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Feature Specification Development
 Sensors in vehicle to detect  Service Delivery by Mondial
urgency levels Assistance
 Button inside car cabin to link  Satellite System
to RAI  Hiring for CAS(30 in number)
 GPS System via Satellite to
 Acquiring SLE’s
detect vehicle location
 Co-ordination with
 Theft Recovery
Government and Police
 Lock-in Recovery
 Tie-up’s with Hospitals
 Breakdown Assistance
 Tie-up with Insurance Co’s
 On-the-Spot repair (if
applicable)  Product and Service Training
 Remote Engine Ignition  Pricing at INR 40k/ Annum
 Accident Emergency Services  No fine print
 24/7, 365 days a year  Applicable to both new and
assistance pre-owned vehicles
 Skimming Pricing  Yearly renewal plans

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Testing Commercial Launch
 Invite select prospects  Commercial Launch will
 Offer the service for 3 take place in the first
month period on trial-basis quarter of FY 2013
 Print, Outdoor , Online
 Educate the prospects
Advertising and Social
 Sign confidentiality clause Media
 Collect test results  Launch Programme in
 Analyze results Mumbai
 Correct and Implement  Invitees will be
Feedback of service in HNI’s, Automakers and
service delivery before Government Officials
commercial launch  Product will be incepted
into target segment vehicle
offer plans

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Evaluation
 Evaluation will take place post FY 13
 Annual Result, Six-month result and Quarterly Results will be
compiled
 These details will be compiled using the annual, six monthly
and quarterly data on sales from
dealerships,feedback, running costs from Mondial and
Insurance company costs
 Plans will be compared with results achieved
 Deviations will be corrected to maximum level on basis of
customer value and business goals

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