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SEO Presentation
SEO Presentation
SEO Presentation
SEO Presentation
SEO Presentation
SEO Presentation
SEO Presentation
SEO Presentation
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SEO Presentation

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An introduction to the evolution of a typical search engine optimisation campaign.

An introduction to the evolution of a typical search engine optimisation campaign.

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Transcript

  • 1. SEO One small step to rising profits Brett Tudor
  • 2. Getting to the Top 1. 2. 3. 4. Why Rank Matters Performance SEO Getting to the next level Timeline 5 stages The Final Frontier Measured SEO
  • 3. Ranking Above: Click throughs and Google rank. Below: Click throughs and number of words in search.
  • 4. Example Analysis Keywords The table below shows an analysis of keyword performance in the online books market sector .
  • 5. Keywords and Competition
  • 6. Getting to the next level <ul><li>Backlinks </li></ul><ul><li>External content development </li></ul><ul><li>Expand the number of directory listings </li></ul><ul><li>Expand the number of onsite key words. </li></ul><ul><li>Develop a synergy </li></ul><ul><li>Identify keywords that will improve conversion rates. </li></ul>
  • 7. Timeline <ul><li>Keyword brainstorming and analysis based on research and analytics data </li></ul><ul><li>Agree a plan of action for on-page content </li></ul><ul><li>Establish guidelines </li></ul><ul><li>Implementation and ongoing monitoring </li></ul>
  • 8. <ul><li>SEO /SEM benchmarking </li></ul><ul><li>Track the breadth and quality of back links. </li></ul><ul><li>Set targets for conversion rates. </li></ul><ul><li>Monthly progress report including SERPS, market changes, retention, sales performance and goals achieved. </li></ul>The Final Frontier KPI Man didn’t reach the moon without targets...

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