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Socially Awkward: How Making the Brand More Human Can Change Everything

by Social Media Specialist at Univ of Wisconsin - Green Bay on Jul 01, 2013

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The social web is a playground, yet most brands continue to show up in business attire. Not only are they overdressed and somewhat creepy, they are unable to experience what makes the playground so ...

The social web is a playground, yet most brands continue to show up in business attire. Not only are they overdressed and somewhat creepy, they are unable to experience what makes the playground so much fun. The humanization of the brand can help foster a new direction for your social web efforts and add new life to your realtime conversations. It’s time to unlock the magic of your campus, it’s time to respect your intuition and have fun as an institution. -- #PSEWEB Keynote, Vancouver, British Columbia, June 25, 2013

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Socially Awkward: How Making the Brand More Human Can Change Everything Socially Awkward: How Making the Brand More Human Can Change Everything Presentation Transcript