10 Steps to Building Your Personal Brand via blogging, using nationally-recognized fashion blog Omiru: Style for All (www.omiru.com) as a case study. Omiru has been featured by the Wall Street Journal, Lucky Magazine, and Real Simple Magazine.
These slides are for Web 2.0 Expo, for a workshop on Blogging and Social Media Marketing.
How to Troubleshoot Apps for the Modern Connected Worker
Blogging for Personal Branding
1. Blog Your Brand Trisha Okubo Disruptive Innovator, eBay [email_address] 10 Steps to Building Your Brand by Blogging
2. Hi, I’m Trisha Okubo . By day, I’m a Disruptive Innovator at eBay, where my work focuses on social commerce . (If anyone wants to chat about social networking and eCommerce, let’s dish after this session!)
3. By night, I’m the founder and editor of a Top 3 Fashion Blog: Omiru: Style for All
4. I started Omiru in March of 2005, armed with: a desire to learn, a passion for fashion, and persistence.
6. We’ve written well over a thousand posts, What to Wear for Girls Night Out at the Club How to Wear Fishnet Stockings without Looking Trashy How to Fit Jeans into Knee-High Boots How to Fly in Style How to Wear a Short Sleeved Blazer Professional Style 101 5 Questions with Constance White, eBay Style Director Street Style: Boston Ready Made Outfit: Trenchcoats for Every Occasion Men's Trend Alert: Summer Plaids Fashion over Fifty: Five Style Tips What to Wear to a Casual No-Tie Wedding Q&A: What’s the Ideal Shirt Length for a Man? Q&A: What to Wear to the Company Holiday Party How to Stop Static From Ruining Your Outfit …
7. Helped hundreds of readers who write in with style questions, “ What should I wear and where can I find clothes for a summer, European Honeymoon?”
8.
9. I’ve done style expert videos for Yahoo! Health/Capessa and SheZoom, Talking about things like…
13. Through Omiru, I’ve also been recognized by mainstream media.
14.
15.
16. (who gave us our Top 3 Fashion Blog distinction)
17. We’ve also done radio segments for a prominent radio station in Richmond, VA. Random!
18.
19.
20. I’m going to share the story of Omiru: from picking a topic, to creating and enhancing content, to relationship building and distribution, and finally to fostering community .
21. But first, I’d like to address the somewhat negative connotation surrounding personal branding (aka self promotion).
22. Self promotion gets a bad reputation because it’s often practiced at the expense of others.
23. We call someone “self promotional” when their message helps them— but doesn’t help others.
229. Again, we like to empower readers to read Omiru however they like to.
230. Email newsletters still work well, especially among communities that aren’t big on RSS (e.g. fashion).
231. I have to admit— Omiru doesn’t have an email newsletter yet, but it’s the next thing we’re adding.
232. We get requests for email newsletters all the time. It’s the second most requested feature. Hey, I love Omiru! Do you guys have an email newsletter?
326. I’d love to hear from you: Trisha Okubo Disruptive Innovator, eBay [email_address] / [email_address] Liked this presentation? Find me next at eBay Developers Conference June 16-18 in Chicago www.ebay.com/devcon