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Commercial marketing update fw24'11
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Commercial marketing update fw24'11

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  • 17Nov2008 M3 site issues: 20 actions, 11 closed. 11/06/2008 Translated Op Manuals released: CZE DAN DUT EST/ENG GRE/ENG ITA CHS KOR
  • Transcript

    • 1.
      • Commercial Marketing Priorities: CIS – Marcom deliverables Telergy 1.8/7.5 deliverables Hawk 2.0/7.5 SP Brochure distribution website HPD GE Website for A&E, hospital planners
      Accomplishments Issues/Actions Next Steps FW24’11
      • Julia Lorenc – to send information for marketing bulletin & presentation SP Brochure distribution website (Tricia/Julia/Joy)
      • Simplified SSO login with CCI-Coakley SSO/log-in/password process for SP brochure website (Tricia/Julia)
      • Wait for legal approval -SCF Communications Plan – marketing the mutual relationship (Tricia/Kira/Dr. Hesselberg)
      • NC Brochure sent to CCI for test print run (confirm folder sleeve cut) (determine cost difference brochure run/storage vs. POD)
      • Stryker bed integration with Nurse Call (6/17 call)
      Schedule/Plan
      • Final Key Ring Content + PCS Portfolio Sell Sheet: team reviewed provided feedback (Tricia/Joy)
      • FDA – informational PDFs to team on FDA position with HIT providers (software/nurse call manufacturers)
      Issue Action/Who Timing Professional Photo Shoot (confirm budget, pictures needed and final #) Email to Kira – Joy to obtain estimate on basic product photo shoot (est. $3k) (3D/3K/VOIP) -Ted to create 3k updated diagram FW 26’11 (confirm) SP Training Sales PPT Identify the key areas (feedback from SPs) – incorporate into Sales/Marketing PPT FW30’11
      • (4) Telergy Sheets:
      • General PC
      • Telergy w/RTLS Bridge
      • Windows 7
      • SQL Server
      • 7.5/1.8 WebEx Training
      With Michelle for final revisions – to be placed in MWS (Bhupi) (Tricia) Training submitted (MWS for signatures) (Joy) (Jeff) FW24’11 FW24’11 Deliverable Action/Who Timing C300 & C600 Sell Sheet Creative brief submitted to Marcom (Sai) Coordinate with tech writer the content outline (Tricia) FW30’11 Nurse Call photos & network diagrams NFPA.org– need photo permissions and high-res photos FW24’11 Hawk Catalog Sheets (0 of 9) Broadlane Marketing Bulletin Third revision changes on technical content – (Sai, Jeff, Sanjay) ( Bhupi) (2) Sheets 1 st Rev Work with Kay to highlight contract win, distribute SPs (TF) FW 30’11 FW24’11 1.8/7.5 Telergy Sheets/Sales PPT Announcement letter (1 of 4) Michelle making final revision to General Purpose/Windows 7– then signatures in MWS (Bhupi) – PPT training in MWS (Sai) FW 24’11 Software Maintenance Plan Communication plan to announce (Tricia/Sai/Fritz) FW30’11

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