1.You don’t understand
In digital marketing, you need to know your
audience and what your audience is
2. You feel that everything you create has to be
This is a myth.
While it may be true that everything has
already been covered, the truth is that is
hasn’t been covered by YOU and, more than
likely, YOUR audience hasn’t yet seen it
the many ways
that you can
Study what is
The very best ways to discover what your
audience is interested in is to study the other
blogs in your niche. What you are looking for
are posts that have received a lot of
comments and social sharing.
Uncover Gold With
What you are looking for are keywords that are searched for enough
times to make writing content that addresses them worthwhile. One of
the many useful tools in content marketing.
The way to do this is to use social
networks to listen in on the conversation
your target audience is already having.
Get Instant Feedback Using
Once you start to build a mailing list, using surveys can be a very
powerful way to discover what your audience is most interested in.
Teach What You Know
Regardless of which method you use to connect with and listen to your
audience, the most important thing to think about when creating content is
to create content that solves people’s problems.
If you want more detailed
information on this topic, click
For an overview of Lifecycle
Marketing including how to
automate as much of the process
as possible, check out the Digital
Get a free sample chapter at
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