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How to know what to write about


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How to know what to write about

  1. 1. How to Know What to Write About: The Key to Successful Content Marketing
  2. 2. Are you looking for ways to achieve success with content marketing?
  3. 3. Do you struggle to come up with ideas for things to write about?
  4. 4. Why?
  5. 5. 1.You don’t understand your audience. In digital marketing, you need to know your audience and what your audience is interested in.
  6. 6. 2. You feel that everything you create has to be completely new. This is a myth. While it may be true that everything has already been covered, the truth is that is hasn’t been covered by YOU and, more than likely, YOUR audience hasn’t yet seen it anyway.
  7. 7. So, with that said, let’s dive into…
  8. 8. the many ways that you can discover what to write about.
  9. 9. Study what is Popular The very best ways to discover what your audience is interested in is to study the other blogs in your niche. What you are looking for are posts that have received a lot of comments and social sharing.
  10. 10. Uncover Gold With Keyword Research What you are looking for are keywords that are searched for enough times to make writing content that addresses them worthwhile. One of the many useful tools in content marketing.
  11. 11. Eavesdrop with Social Listening The way to do this is to use social networks to listen in on the conversation your target audience is already having.
  12. 12. Get Instant Feedback Using Surveys Once you start to build a mailing list, using surveys can be a very powerful way to discover what your audience is most interested in.
  13. 13. Teach What You Know Regardless of which method you use to connect with and listen to your audience, the most important thing to think about when creating content is to create content that solves people’s problems.
  14. 14. If you want more detailed information on this topic, click Trent Dyrsmid
  15. 15. For an overview of Lifecycle Marketing including how to automate as much of the process as possible, check out the Digital Marketing Handbook. Get a free sample chapter at