Learn More: https://steven-jackson.com/ Using a Linkedin content strategy to market your opportunity is just one way to take your MLM business to the next level I have always wondered why more people serious about building a network marketing business are not using Linkedin more. In contrast to Facebook, clearly Linkedin is exclusively for business minded people who are looking for new and interesting business opportunities. It has everything that a home based business builder would need. Linkedin as a social media platform gives the network marketer the global access on a simple format that is easy to understand.

1. STEVE
JACKSON
TRAINING
steven-jackson.com
SETTING UP A LINKEDIN
BUSINESS PAGE TO BUILD YOUR
MLM EMPIRE

2. USING A LINKEDIN
CONTENT STRATEGY
TO MARKET YOUR
OPPORTUNITY IS JUST
ONE WAY TO TAKE
YOUR MLM BUSINESS TO
THE NEXT LEVEL
I have always wondered why more people serious about building a network
marketing business are not using Linkedin more. In contrast to Facebook, clearly
Linkedin is exclusively for business minded people who are looking for new and
interesting business opportunities. It has everything that a home based business
builder would need. Linkedin as a social media platform gives the network
marketer the global access on a simple format that is easy to understand.
As a network marketer I have been using Linkedin from the very start and most of
my more independent self starters come from Linkedin. Even though sponsoring on
Linkedin seems to be a bit frighten in reality, Linkedin is much the same as
Facebook, but for business. There is a lot of interest by traditional business people
who see MLM / Network marketing and a lucrative addition to their existing
business.
The fact is, if someone can market their business on Facebook, then they really
should take full advantage of Linkedin and build their own Linkedin content
strategy. This can be achieved by simply creating and developing a very
informative profile, create interesting and informative content, join or create
groups, build a business page, share your content with multiple group and create
your own eBooks to make the method complete.
Introduction to Linkedin
steven-jackson.com

3. WHAT DOES ALL THIS MEAN AND HOW WILL
LINKEDIN WORK FOR ME?
Well, this means that you are able to generate leads, build brand
awareness and develop relationships across the global. Yes, it is possible
to do the same on Facebook, but the mass of information that passes
people on Facebook in too random and in many cases just white noise.
Many of us on Facebook just believe that everything is spam, so we
disregard it and move onto the next animal video or some funny thing our
friend had done on a trip to the beach.
On the other hand, Linkedin is full of people looking for information about
business, new ways to run a business, new innovations in business, new
ways of making money and so on.
Steve Jackson | steven-jackson.com

4. HOW TO START
USING LINKEDIN
FOR MARKETING
YOUR MLM
BUSINESS?
Below I have put some of
my best Linkedin marketing
tips when using Linkedin for
marketing. It will help you
and your business grow and
allow your business to shine
rather being apart of the
background noise of
Facebook:

5. CREATE A LINKEDIN PROFILE
Your LinkedIn profile is your brand, who you are and what you
stand for, so be sure that the words you use in your profile mean
something to you and your business. When people search your
name or your business, you want them to find you or your business
before anyone else. So, stand out from the crowd with the intention
of allowing others to ask the question, “Can I work with this
person?” “Will this person help me to become successful?” “Is their
business opportunity for me?”
CREATE LINKEDIN BUSINESS / COMPANY PAGE
As you are a Network marketer, this is the opportunity to create
another personal profile with a much more business related
message. So, think about what you want to say about your
company, business or even products. The business page should
give prospects the opportunity to learn about what you are
offering in your business, the business plan, the products and how
much money can be made. More information is better than less,
because the sort of people that will read your business / company
page will read everything, because they want a full understanding
of what they are getting into.

6. OPTIMIZE YOUR PROFILE AND COMPANY
PAGE FOR SEARCH ENGINES
SEO MEANS MAKING SURE PROSPECT FIND YOU
Making sure prospect find you is a must, so take the next
suggestion to heart and make your profile and business pages
internally and externally SEO friendly. The global market for
network marketing is massive and only getting bigger
everyday so take advantage of how the global search engine
see Linkedin and how they index the content that linkedin
shares.

7. Updating Our
Social Media
ProOptimize
your profile
and company
page for
search engines
INSERT KEYWORDS
Use keywords in your profile, business pages and
of course your content. Clearly say what you are
and what you do. Think about the words or phrases
you use, so that your customers and prospects can
find you. Consider what words they would use if
they were trying to find you and your business.
LINK TO YOUR PAGES
Linking back to your personal page or your own
blog will help boost the ranking of your Linkedin
profile and business page as well as your own
external websites and blogs. In addition, add
anything else you have such as Facebook pages /
groups, Twitter accounts, and any other social
media platforms you use.
SHARE RELEVANT CONTENT
The best ways to improve your rankings and search
results is to share relevant content. When you
share content in your business page, it will also be
shared in your public page, which allows your
content to be indexed with Google. The more often
you share content with Linkedin the more often it
will become found in the search engines

8. ADD YOU TEAM MEMBERS TO YOUR GROUPS
AND BUSINESS PAGE
When your team is following your business page or group updates,
it will appear directly in their LinkedIn feed. Invite customers and
prospects to follow your business page or groups by emails,
newsletters, and blog posts, encouraging readers to become
followers. Arguably Linkedin can be your warm leads list if you are
not using Mailchimp, Aweber or another email service.
CREATE CONTENT USING LINKEDIN PULSE
I highly recommend creating content with Linkedin pulse and of
course your own blog, however remember the goal is to find your
target audience. A good indicator that you are reaching your
prospects is clicks, shares, and comments from readers. Note: Don’t
pitch the product directly, be informative and interesting. Google
indexes and ranks Linkedin content highly, so enrolling directly
from a interesting and informative article about your business or
experiences, running a home business or essential oils is very good.

9. JOIN OTHER RELATED GROUPS
One way to spread the word about your new article that you have created in
Linkedin pulse or your blog is to join related Linkedin groups. There is a vast amount
of groups such as MLM, work from home, network marketing and so on. Join and
being accepted by these groups allows you to share your content with others. Note:
no more that one a day, because Linkedin will see it as overkill and suspend your
account.
RICH MEDIA TO INCREASE ENGAGEMENT
Use visual content by adding images, YouTube videos, and SlideShare presentations
to your content, because you will get six times more engagements from this method
in Linkedin.
Steve Jackson | steven-jackson.com

10. USING LINKEDIN FOR MARKETING
STEVE JACKSON | STEVEN-JACKSON.COM
At the end of the day, as a network marketer you are searching for methods to enroll and
sponsor more new customers and representatives with the goal to develop your business and
earn more money. If you are creating great content and sharing blog post by using Linkedin for
marketing the likelihood you will succeed as I have.
Linkedin should be the first stop for anyone serious about being successful in network
marketing.
If you would like for information about Linkedin content strategy or setting up a Linkedin
business page, click on the author link below and add your name, email address and short
message to the form. Someone will get back to you asap.