This product work log details Travis Ball's process of creating a pitch to represent NFL draft prospect Robert Griffin III. Over several meetings and research sessions, Ball narrows down his product idea, learns marketing techniques, scouts potential clients, and drafts the pitch focusing on money, exposure, endorsements and family atmosphere. He completes the pitch and negotiates a sample contract with Griffin, filling out the necessary NFLPA forms to make it a legally binding representation agreement.

1. Product Work Log
Name__Travis Ball_____________________ Date __April 19th, 2012______________
Product ___Player Pitch and Contract________________________________________
Date/Time: Activity: Comment/Suggestions:
Phone call with Project Facilitator. Need to figure out a
2/1/2012 definitive product and
whether a contract is
6:00-7:00 p.m. enough or if another
product will be
needed.
Commentary:
Talked with Mr. France about what
possible product I could produce with
this topic. Discussed information for
my research paper.

2. Date/Time: Activity: Comment/Suggestions:
Met with Mr. France and I still need to determine what
2/15/2012 associates at Atlanta office. aspects of the contract and
opportunities to introduce to the
3:00-7:00 p.m. player as I make the pitch. Need
to narrow down so the pitch is
Commentary: quick and precise.
I met with Mrs. Thatcher the
marketing manager to talk about
possible products. She
introduced the idea for making
the pitch. I also interviewed Mr.
France along with three of his
associates on contract
negotiations. Mr. France gave
me a legal NFLPA contract to fill
out.

3. Date/Time: Activity: Comment/Suggestions:
Studying marketing techniques Need to study more on how the
2/18/2012 by FAAM. marketing techniques can be
used in the pitch to sway the
10:00-11:30 a.m. player in the way of your agency.
Commentary:
Took notes on different types of
exposure whether it was
commercials, talk shows, or
interviews. I learned how to
market players to certain people
and products such as a big,
muscular linebacker would be a
great spokesman for a protein
shake, while a kicker may not be
the best symbol for it.

4. Date/Time: Activity: Comment/Suggestions:
Scouted potential clients. Make sure you do thorough back
2/19/2012 ground checks to make sure the
player is a respectable client that
2:00-3:30 p.m. will represent the team he is
Commentary: with and the agency well. Make
I did my scouting on the top sure no off the field issues have
prospects for the upcoming came up in high school or
draft. I choose possible clients college.
based off certain things such as
back grounds, work ethic,
location, and if they are signed
or have had prior contact with
other agents. I eventually got the
list to one player and decided I
wanted to make my pitch
towards Robert Griffin III.

5. Date/Time: Activity: Comment/Suggestions:
Start to make the pitch. Need to reflect back on the
3/4/2012 notes taken during interview
with Mr. France on family
4:00-6:00 p.m. relations. Draft order is key to
Commentary: spotlight any past relations with
I researched information on teams that could possibly draft
Robert Griffin III to see what your future client.
might interest him into joining
with the agency. I found that he
is from a military college so a
made a push towards a family
atmosphere. I also researched
where he is projected to go in
the draft to correspond with the
teams.

6. Date/Time: Activity: Comment/Suggestions:
Complete the pitch. Look over points that Mrs.
3/12/2012 Thatcher pointed out that
players looked as key when she
6:00-8:30 p.m. does her marketing. Always need
Commentary: to remember that the bigger the
I introduced more aspects to the name the more endorsements
pitch such as money, exposure, and monetary success.
endorsement deals, and helping
for the future.

7. Date/Time: Activity: Comment/Suggestions:
Contract negotiations and Learn what tests and restrictions
4/1/2012 signings. there are on being a NFLPA
recognized agent. Figure out if
7:00-10:00 p.m. this contract is the only thing
need to be filled out and filed to
Commentary: the NFL for it to be a legally
I did research on what the most bonding contract.
common percentage of the
player’s salary agents receive.
Learned that in the NFL there are
restrictions to that so I read up
on some of the NFLPA rules
introduced by the contract. I
then filled out the contract as if
Robert Griffin III and I signed the
contract and agreed to the
terms. I also filled out the other
necessary boxes needed to make
it a legal contract.