NamesCon 2016 - Beyond Blogging: "How to Manage Hundreds of WordPress Sites with Dedicated Hosting"

Beyond Blogging:
How to Manage Hundreds of
WordPress Sites with Dedicated
Hosting

Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. | NamesCon 2016 | Las Vegas, NV Tony Gilharry, Sr. Sales Engineer | tony@wpengine.com | wpengine.com | Twitter: @wpengine
Beyond Blogging: How to Manage Hundreds of WordPress Sites with Dedicated Hosting. NamesCon 2016
About Me
Greetings!!
Tony Gilharry
Sr. Sales Engineer
Lorem Ipsum has been the pretty much explains it all! :-)

Things Tony will Talk About
No Breaks!
Agenda
Beyond Blogging
What Are You Doing with Your Domains?
What’s WordPress and How Do I Build Sites?
Scaling Your Online Business
Does it Cost Something?
Q&A

Headquartered in Austin, Texas
WP Engine in a nutshell…
TECHNOLOGY
Our best-in-class architecture and highly redundant systems keep WordPress fast, scalable, and secure.
EXPERTISE
We deliver over 800 hours of around-the-clock, professional WordPress support daily. If you have questions, we have answers.
INNOVATION
With a full-time engineering staff and dedicated labs team, we’re defining the bleeding edge of WordPress technology.

This is a picture of a domain tree…
Fruits of Your Labor
$
$ $
$
$
.com
.com
.com
.com
.com
.com
.com
.com
.com
.com .me
.com
.com
.net
.info

Are you making money today, or plan on making money?
The Internets
Consumer-to-Business
Business-to-Business
Business-to-Consumer
Connect Peoples
Content Writing
Content Strategy
Content Marketing
SEO Rehab
Analytics can be the tool
which identifies you
crossing the finish line.
Measurable Results
Domain Parking
Quality over Quantity
Research Tools
Domain Investing
Lead
Generation
Web Content
Services
Domain Name
Development
Buy Low,
Sell High

What’s WordPress and How Do I Build Sites?

Whats the difference?
Thousands Specialize in WordPress
Coders & Designers
We Make Beautiful Things We Code Beautiful Things
Premium Graphic Design Unlimited Internets

Isn’t my site good enough?
Starting from the top!
About WordPress
UX/UI Design
Designers love the versatility
and endless capabilities of
Open Source.
Responsive Web Sites
"WordPress now takes a smarter
approach to displaying appropriate
image sizes on any device, ensuring a
perfect fit every time. You don’t need to
do anything to your theme, it just
works."
App Developments
WordPress is Open Source and offers a
builtin API as of v4.4. Meaning no license
or cost is associated with maintaining
and integrating the codebase.
Framework Development
"Drop-in" code libraries that are not
a stand-alone Theme.A "drop-in"
code library framework is not a
stand-alone Theme.
Social Media Marketing
”Integrating social media with your site is
an important – and these days expected
– way to help spread the word about you
and what have you offer…” - Jenni
McKinnon
SEO – Meta words
SEO (Search Engine
Optimization). Does your site
already have built in SEO
capabilities?

WordPress v4.4 makes it easier.
Planning a redesign?
Responsive Design

Themes
WordPress Themes are designed to
provide specific user experiences
through functionality and aesthetics.
Plugins
Plugins are ways to extend
and add to the functionality
that already exists in
WordPress. WooCommerce!
Premium Themes & Plugins
Premium themes and plugins
usually cost money upfront
and offer support and future
updates.
Building Sites in WordPress
Themes & Plugins
https://wordpress.org/

Over 250 core dev contributors and volunteers maintaining code.
WordPress Foundation
WordPress Core Updates
4.1. December 18, 2014
4.2. April 23, 2015
4.3. August 18, 2015
4.4. December 8, 2015
4.5 + 4.6 will be released in 2016
✓ Dinah Washington
✓ Bud Powell
✓ Billie Holiday
✓ Clifford Brown
✓Jazz Singers TBA
WordPress.org (self hosted)
WordPress.com (hosted by Automattic's free service)

The more you know the more money you make!
Total Cost of Ownership
WordPress vs. Custom Applications vs. Other CMS’s
Design, Development, Site
Maintenance, Support, Hosting
Infrastructure, Disaster Recovery
Cost Effective
Future proof your online business
for mobile leveraging responsive
elements end users expect.
Responsive Devices
Outsource inexpensive solutions,
automate recurring task and
scale to make more money, or do
DIY?!
Simplifies Business

The core software is built by hundreds of community
volunteers, and when you’re ready for more there are
thousands of plugins and themes available to transform
your site into almost anything you can imagine.
MULTI PURPOSE
AND FLEXIBILITY
IN ONE CMS
Small Companies use WordPress
Huge Companies use WordPress
Find your niche, create a workflow, ignite your creativity.

WordPress Stats for Top 10K Sites on the Internet

It Always Cost Something!

Managed vs. DIY (Do it Yourself)
It Always Cost Something
Total Cost of Ownership
DESIGN SYSTEMS CONTENT ROI
Future proofing is hard. How do
we know where technology will
take us in the next few years?
Need vs. Wants
• Security
• Speed
• Scale
• Service + Support
What’s Your Time Worth?
“WordPress gives you the ability to
publish high quality content using
methods that are easy for the search
engine indexing bots to understand.” -
David Vogelpohl
Content is King
Are you offsetting cost with ad
revenue, pay walls, membership
fee’s? Showing value in your site
can mean big bucks if or when you
sell!
Monetize = Money
$

+ Expert WordPress Support
+ Dedicated Platform R&D Team
+ Proactive Monitoring
AMAZING UPTIME & SCALABILITY
+ Automated Backups
+ Ability to set manual backups
Managed Updates
+ Enterprise Grade Security
+ Copy/Clone/Staging Tools
FASTER ENVIRONMENTS
+ Must have intermediate
technical knowledge.
+ Understand troubleshooting
A Lower Price Tag
+ Proven strategies
+ Some level of automation
+ Version Control
+ Dev Ops
Manual Configurations
+You design it
FLEXIBLE INFRASTRUCTURE
Pay upfront or down the line…
Proactive vs. Reactive Cost
Managed vs. Self Hosting
The Advantages Of Managed WordPress Hosting The Advantages Of Self WordPress Hosting

Managed vs. DIY (Do it Yourself)
It Always Cost Something
Shared, VPS, Dedicated, Cloud Servers
Shared (Apartment) =
Multi tenant
A tenant is a group of users who share a
common access with speciﬁc privileges to the
software instance.
VPS (TownHome) =
Lower Multi tenant
Shared with far less users, includes
more resources, and can be more
robust.
Dedicated (House) ≠
Shared
You get the whole server to your
self and you can do whatever you
want in the environment.
Cloud (Hotel) = Shared or
Dedicated
You have a pool of resources which can be shifted
or expanded as needed. (e.g. you have 15 guest, go
to a hotel and if some one needs a bigger room
it’s easy to upgrade them)

What’s up with Uptime Guarantee’s?
The idea is to mitigate risk for clients who are responsible for hundreds or
thousands of sites (installs) and fear downtime. One way to structure sites for the
best uptime is to distribute sites (installs) in WordPress to multiple shared or
dedicated environments across multiple data centers.
99.99%
Uptime Guarantee
365 Days
Potential Downtime
52m 35.7s
Annual Total
Uptime Guarantee
Five 9’s!!
May not be what you expect!

Scaling Your Online Business
DIY - High Level
Pros vs. Cons
PHP 5.6 or greater
MySQL 5.6 or greater
The mod_rewrite Apache module

We’re the leading SaaS content management platform for websites and apps built on WordPress!
Scaling Your Business
Manage Your Sites with WP Engine
Platform Innovation
WordPress Support
Generate Revenue
Production/Staging
Development Tools
Saves Time
Namescon16M - 20% first month
Namescon16A - 20% off annual

INTERNET
ON-SERVER REQUEST ROUTING
WPE MANAGED ON-SERVER SECURITY
Evercache & Percona MySQLWEB, CACHING & DATABASE LAYER
HIGH PERFORMANCE LOCAL STORAGE
OFFSITE-BACKUPS
DEVELOPER TOOLS
PLATFORM ANALYTICS
WP Engine Platform Tools
SSD Local Storage
WordPress-Speciﬁc Protection
WP Engine | Premium Architecture
Latest Revision: Q4 2015
Single Virtualized Instance
Performance & Security Rules
INTERNET
 
LOAD-BALANCED REQUEST ROUTING
NETWORK SECURITY LAYER
HA Service Capabilities
Enterprise-Grade
Architecture Isolation
WPE MANAGED ON-SERVER SECURITY
WEB & CACHING LAYER w/ HA Evercache / Queueing
ACTIVE / PASSIVE DATABASE LAYER
HIGH-PERFORMANCE BLOCK STORAGE
OFFSITE-BACKUPS
DEVELOPER TOOLS
PLATFORM ANALYTICS
WP Engine Platform Tools
Independent DB Layer w/ 
High-Performance Replication 
SSD Scalable Storage
WordPress-Speciﬁc 
Protection
WP Engine | Enterprise Architecture
Latest Revision: Q4 2015
Multi-Node, 
Clustered HA Environment
We’re the leading SaaS content management platform for websites and apps built on WordPress!

User Portal for Managing Installs

Data Centers in U.S., U.K., AU, H.K., & JPN
Proudly Serving
CUSTOMERS ALL OVER THE WORLD!
Absolutely Marketplace

How much does it cost you to have someone around the clock?
Is someone available 24/7?
Weekly Planner Calendar
Mo Tu We Th Fr Sa Su
Active Business Day! Weekend: Freetime

tony@wpengine.com
wpengine.com
+ 1 (877) 973-6446 / +1-512-827-3500 (International)
MAILING ADDRESS
Get in Touch
Contact Us!
Happy to answer any questions!
WP ENGINE
504 LAVACA STREET, SUITE 1000
AUSTIN, TEXAS 78701
UNITED STATES

NamesCon 2016 - Beyond Blogging: "How to Manage Hundreds of WordPress Sites with Dedicated Hosting"

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NamesCon 2016 - Beyond Blogging: "How to Manage Hundreds of WordPress Sites with Dedicated Hosting"