2. Definition A mashup is a web page or application that combines data or functionality from two or more external sources to create a new service.
3. Mashup components One data source or functionality Second data source or functionality New Web service
4. More… The term mashup implies easy, fast integration, frequently using open Application Programming Interfaces (APIs) and data sources to produce results that were not the original reason for producing the raw source data
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10. Why mashups? Provides information in a useful way that was not possible or intended before.
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18. The web application creation Old way Hired out for a bunch of money Bad product New way Open data Open architecture Citizen talent Little money Good product
19. Motivations for creators For Government organizations Greater transparency Fills government mission to serve people For individuals Fame Possible prize money
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21. Enterprise mashups For external use Information/service that serves the general public For internal use Information or service that serves the internal functions of an enterprise
23. Mashup creation tools Yahoo Pipes Microsoft Popfly (no longer available) Google Mashup Editor (no longer available), replaced by Google App Engine
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27. Every man’s tools Netvibes Zoho Creator Django framework (perhaps not every man’s)
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31. What are you thinking about mashups? Are they useful? Are they necessary? Does your organization have some? Does it need some? How would you create them? Why would you create them? Who would create them?
