The Conversation Is Now Online - Building Your Online Business

The Conversation Is Now Online
Building Your Online Business
Social media is people having conversation online.
Have you heard about social media?
What’s it about?
Superior Exposition Services Group Building Your Online Business

Customer Behavior Has Changed

Using Social Media For Your Business
One important thing to understand is every day millions of people are
talking online about the products and services they like and the ones
they do not, and you might want to be engaged in some of these
conversations.
Today, I hope to explain how
social media works and by
doing so you can discover the
why in using social media for
your business.
Also, I hope to provide you with
some useful takeaways and next-
actions for using social media for
your business.

Definitions
Online community or web community is a group of people that
primarily interact via communication media such as phone, email,
internet social network services or instant messages rather than face
to face, for social, professional, educational or other purposes.
The social web is currently
used to describe how people
socialize and interact with each
other throughout the World
Wide Web.
Social media is a term that defines
the various activities that integrate
technology, social interaction, and
the construction of words, pictures,
videos and audio.
Superior Exposition Services Group
www.wikipedia.org

How Can Social Media Benefit Your Business?
Learning to use social media for your business might help
you accomplish many of the things you want to do.
A big part of using social media
is about working online,
connecting with people, and
building relationships.
Using social media to build
relationships and adding value might
help you create a positive impact to
your business’ bottom line.

Good Business And Using The Social Web
It's not about selling something
anymore; that might be the end
result, but to get there, you need
to work on the relationship.
Much Less About Old Ways Of Much More About New Ways Of
• Marketing
• Advertising
• Selling
• Listening
• Learning
• Creating Better Customer Experiences
• Being Helpful
• Sharing Discoveries
• Building Relationships
• Buying What’s Recommended By Others
Charlene Li, co-author of Groundswell

Be Part Of The Community

Using The Social Web For Your Business
Social Media Collaboration

Your Websites, Communities, People And Groups
Network, contribute, and participate in your branded and
public places.
Your Public Places Your Branded Places
• LinkedIn
• Twitter
• Facebook
• Industry
• Special Interest
• Any Place You Choose
• Company
• Customer
• Business
• Support
• Employee
• Special Interest

Social Media Communications
You can learn to use social media communications, online communities,
collaboration, and online conversations to win advocates for your business.
• People
• Computers
• The Internet
• Online Profiles
• Online Connections
• Email
• Websites
• E-Commerce
• Web Conferencing
• Internet Calling
• Shared Workspaces
• Online Video
• Instant Messaging (IM)
• Enterprise Directories
• Online Communities
• Groups
• Newsgroups
• Forums
• Podcasts
• Really Simple Syndication (RSS)
• Mobile Phones
• Social Networking
• Wikis
• Blogs
• Microblogs
• Web Widgets
• Mashups
• Social Bookmarking
• Comments
• Replies
• Ratings
• Feedback

Technology Is Now A Lifestyle
Old Way New Way

Using Social Media And Having A Good Web Presence
• Do you have good products, services and information?
You can no longer afford to hold on to the status quo. Fix any major issues. You can
easily make something good standout.
• Do you have a good business website?
You can easily get a good business website setup and keep it attractive and up-to-
date.
• Do you have a good multi-author business blog?
You can easily get a good multi-author business blog setup and make new posts and
get conversations going daily.
• Do you have a good branded online community?
You can easily get a good branded online community setup and connect with your
customers, coworkers, potential customers, and partners in new ways.
• Do you have e-commerce working?
You can easily get e-commerce setup and offer products and services that are unique.
• Do you have social media working?
You can easily learn to use social media and make it work for your business.
Using social media
and having a good
web presence that
works for your
business has recently
become much
simpler to do.

Next Steps
Modernize
Your Web
Presence
Use Social
Media For
Your Business
Build Branded
Online
Communities
Learn to engage
with customers,
coworkers,
potential
customers, and
partners in new
and meaningful
ways using
social media.

You Might Want To Evolve Your Business And Social Web Presence In 2009 By…
Building
Branded
Online
Communities
Conducting
Social Media
Assessments
Creating New
Websites And
Updating Your
Existing Websites
Taking A Social
Media Class
Social Media
Leadership
Class
Social Media
Management
Class
Social Media
Executive Class

The Conversation Is Now Online - Building Your Online Business

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