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#MILLENNIALS
#MILLENNIALS
@TNHINES
#MILLENNIALS
I Am a
Millennial
Video
#MILLENNIALS
$1.3 trillion

Diverse
Gen-Y
Gen Me

Born
1980-2000

86 million

Educated

#MILLENNIALS
Nation in decline
No authority to
access
information
Work / Life
#MILLENNIALS
#MILLENNIALS
#MILLENNIALS
#MILLENNIALS
#MILLENNIALS
#MILLENNIALS
#MILLENNIALS
#MILLENNIALS
#MILLENNIALS
#MILLENNIALS
LAZY
ENTITLED
CASUAL
DIS-LOYAL
ANTI-AUTHORITY
NO MORAL COMPASS
SELF-CENTERED
EASILY DISTRACTED
#MILLENNIALS
SOCIALLY CONSCIOUS
ENTREPRENEURIAL
EARLY ADOPTERS
TECH-LOVERS
THRIFTY
CREATIVE
OPEN-MINDED
ADAPTIVE
FAST LEARNERS
#MILLENN...
DEMAND PERSONALIZATION
KNOWLEDGE > MONEY
VALUE vs. COST
EMERGING ADULTHOOD
ISOLATION IS DEAD

EASE OF CONNECTING
#MILLENNI...
IMPACT ON TRAVEL

#MILLENNIALS
Social

Tech Savvy

EMBRACE
CHANGE
More
Comfortable w/
Travel

Expect
Customization
#MILLENNIALS
“I want a comfortable, connected and
entertaining flight. I’d rather book online. And I’ll
tell others about my bad flight...
58% India

26% U.K.

37%
world
45% Brazil

23% U.S.

#MILLENNIALS
1 in 3
#MILLENNIALS
Marriott
Video
#MILLENNIALS
60%

4x
2x

#MILLENNIALS
54%

46%

35%

Boomer
Gen X
Gen Y
Gen Z

#MILLENNIALS
50%
#MILLENNIALS
- 35

35 to 54

55+

BOOKING
AIR
HOTEL
CAR
CREDIT
EXPENSE

#MILLENNIALS
1
2
3
4
5
6
7
8
9
10

61%
64%
59%
55%
49%
43%
33%
34%
25%
16%
#MILLENNIALS
Allow
Customization

Make
Adjustments

Explore New
Communication

Use Mobile
Apps

Leverage Social
Tools

Understand
Gen N...
WORKING TOGETHER
#MILLENNIALS
40%
#MILLENNIALS
92%
#MILLENNIALS
No-Collar Workers
Address Generational
Divide
Don’t Call Mills.
“Entitled”

Integrate
Consumer &
Customer
#MILLENNIALS
BREAKOUT
SESSION

#MILLENNIALS
Social Media
Booking Tools

Alt. Communication
Mobile Apps
Customization
#MILLENNIALS
Be Brief, Informative &
Clear
Know Your Limits

Embrace Technology

#MILLENNIALS
TIM HINES
Business Traveler Social
thines@btsocial.com
@tnhines @btsocial

#MILLENNIALS
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Partnering w/ Millennials in a Managed Travel Program

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Who are the millennials and how are they impacting corporate travel? This keynote includes a deep dive into the habits of this generation and the impact they are having on managed travel. From new trends to increasing demands, this group will soon overtake the corporate environment and dominate travel spending. Including interactive breakout sessions, this discussion with help prepare the managed travel industry to work with these young professionals.

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  • Born between 1980-2000Largest generation in Human History with 86mMost diverse generation40% are enrolled in college – Better educated
  • Value life first over work and money and expect their companies to recognize this
  • Demand personalizationMotivated by knowledge rather than money (in the workplace)Value vs. Cost (care more about if its worth the price)Emerging adulthood – between adolescence and adulthoodExtreme knowledge, isolation is dying (location sharing, etc.)Ease of connecting with people around them
  • Expect customized services – Work and travel environment to be filled with choices. Not one size fits allTech Savvy – Quickly adopt technology, expect certain technology and use mobile for everythingSocial – Give and receive immediate feedback, use social media to stay connectedEmbrace Change – Chose novelty over comfort and are more prefer more adaptive travel policies More comfortable w/ travel – They find long-haul flights less stressful and lower hotel categories
  • 4.9 trips per yearRanks 2 in international trips13% more spent per ticketBooks closer to trip date
  • Millennials make up of business travelers37% world58% India45% Brazil26% UK23% US
  • 4x more likely to pay for wi-fi2x more likely to watch downloads60% more likely to in-flight entertainment
  • % Spending on Business Flights
  • Program Compliance
  • 2013 Travel Manager Priorities
  • WHAT SHOULD TRAVEL MANAGERS DO?Allow customization where possible – introduce new tools and servicesUse mobile apps and services with guidelines – Boost compliance while enhancing travel experienceLeverage Social Tools – Create policy guidelines on social media and use to raise traveler awarenessExplore new communication channelsUnderstand needs of different traveler populations internally – Gen Y vs X vs BoomersHow you ask them to manage their travelHow they do it in the social lives
  • Address generational divide head on – have older workforce work directly with millenials instead of segregationDon’t call Millenials “entitled” – They aspire for something more and are very entreprenurial. Empower millenials to come up with great ideasIntegrate consumer and customer – Millenials have a direct connection with their demographic and understand their needs
  • For the WinBe brief, informative and clear – Mils rely heavily on info, take time to educate them with ‘why’ and develop communication processKnow your limits – Mils don’t like limits, empower them with the ability to shop anywhere, book anywhere, book with anybody, and book anythingEmbrace technology – “Out of office” no longer exists
  • Transcript of "Partnering w/ Millennials in a Managed Travel Program"

    1. 1. #MILLENNIALS
    2. 2. #MILLENNIALS @TNHINES #MILLENNIALS
    3. 3. I Am a Millennial Video #MILLENNIALS
    4. 4. $1.3 trillion Diverse Gen-Y Gen Me Born 1980-2000 86 million Educated #MILLENNIALS
    5. 5. Nation in decline No authority to access information Work / Life #MILLENNIALS
    6. 6. #MILLENNIALS
    7. 7. #MILLENNIALS
    8. 8. #MILLENNIALS
    9. 9. #MILLENNIALS
    10. 10. #MILLENNIALS
    11. 11. #MILLENNIALS
    12. 12. #MILLENNIALS
    13. 13. #MILLENNIALS
    14. 14. #MILLENNIALS
    15. 15. LAZY ENTITLED CASUAL DIS-LOYAL ANTI-AUTHORITY NO MORAL COMPASS SELF-CENTERED EASILY DISTRACTED #MILLENNIALS
    16. 16. SOCIALLY CONSCIOUS ENTREPRENEURIAL EARLY ADOPTERS TECH-LOVERS THRIFTY CREATIVE OPEN-MINDED ADAPTIVE FAST LEARNERS #MILLENNIALS
    17. 17. DEMAND PERSONALIZATION KNOWLEDGE > MONEY VALUE vs. COST EMERGING ADULTHOOD ISOLATION IS DEAD EASE OF CONNECTING #MILLENNIALS
    18. 18. IMPACT ON TRAVEL #MILLENNIALS
    19. 19. Social Tech Savvy EMBRACE CHANGE More Comfortable w/ Travel Expect Customization #MILLENNIALS
    20. 20. “I want a comfortable, connected and entertaining flight. I’d rather book online. And I’ll tell others about my bad flight.” 4.9 #MILLENNIALS
    21. 21. 58% India 26% U.K. 37% world 45% Brazil 23% U.S. #MILLENNIALS
    22. 22. 1 in 3 #MILLENNIALS
    23. 23. Marriott Video #MILLENNIALS
    24. 24. 60% 4x 2x #MILLENNIALS
    25. 25. 54% 46% 35% Boomer Gen X Gen Y Gen Z #MILLENNIALS
    26. 26. 50% #MILLENNIALS
    27. 27. - 35 35 to 54 55+ BOOKING AIR HOTEL CAR CREDIT EXPENSE #MILLENNIALS
    28. 28. 1 2 3 4 5 6 7 8 9 10 61% 64% 59% 55% 49% 43% 33% 34% 25% 16% #MILLENNIALS
    29. 29. Allow Customization Make Adjustments Explore New Communication Use Mobile Apps Leverage Social Tools Understand Gen Needs #MILLENNIALS
    30. 30. WORKING TOGETHER #MILLENNIALS
    31. 31. 40% #MILLENNIALS
    32. 32. 92% #MILLENNIALS
    33. 33. No-Collar Workers Address Generational Divide Don’t Call Mills. “Entitled” Integrate Consumer & Customer #MILLENNIALS
    34. 34. BREAKOUT SESSION #MILLENNIALS
    35. 35. Social Media Booking Tools Alt. Communication Mobile Apps Customization #MILLENNIALS
    36. 36. Be Brief, Informative & Clear Know Your Limits Embrace Technology #MILLENNIALS
    37. 37. TIM HINES Business Traveler Social thines@btsocial.com @tnhines @btsocial #MILLENNIALS

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