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The effect of national culture on the choice of entry mode
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The effect of national culture on the choice of entry mode
1.
The effect of
National culture on the choice of entry mode “ ” 2 Hofstede 2 1. ศ Cultural distance between country และ 2. Uncertainty avoidance 228 1.
2.
2. การควบรวม a. 1. - 2. -
3.
3. - น (Hymer, 1960) (FDI) Psychic distance
4.
2 (Cultural Distance) 1. 2. ง
5.
การควบรว Stopford and
Wells (1972) บการ Dubin (1975) Davison (1980) 1. 2. 3.
6.
Gatignon and
Anderson (1987) ยากรธรรมชา 114 46
7.
3 1. Cultural characteristics 2.
Firm variables 3. Industry variables 2 1. Cultural distance 2. Uncertainty avoidance 4 1. Diversification 2. Country experience 3. Multinational experience 4. Asset size 2 1. 2.
8.
ขนาด (0.01) หลากหลาย กา
จะ จะ Cultural distance จการและ uncertainty avoidance Dubin
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