Together DRT Presentation

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‘Together’ is an all-electric, demand responsive bus service designed to integrate seamlessly with our existing transport networks. Available on request over Internet, phone and SMS, ‘Together’ runs on 100% renewable energy and aims reduce the need for individual vehicles on our choked roadways.

‘Together’ redefines a ‘public transport’ experience with punctual on demand service, maintaining constant dialogue between user and the dynamic service.

http://www.timtompson.com

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Together DRT Presentation

  1. 1. MAJOR PROJECT REALISATION Together: Demand Responsive Together Transport Case Study: Rouse Hill Industrial Design Tim Tompson University of Technology 10175747 Sydney +61450731959 timtompson@gmail.com TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  2. 2. + More Detailed Information in Book p1 + Reference Page numbers are cited + Presentation Colour Coded by Topic + Presentation Progress View Below Background Design of Service Specific Application TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE && SOFTWARE PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  3. 3. Trends & Sustainability “A paradigm shift from technology driven development to human centred development is underway. The focus is shifting from materialistic and visible values to those which are mental, intellectual and possibly less material. An era of ‘cultural productivity’ has commenced, where the importance attributed to modes of life, values and symbols may be greater than that attributed to physical products. Design thinking stands steadfastly at the centre of this continuum. Simultaneously, this development highlights the importance of cultural traditions and the need to extend and revitalise them.” The Kyoto Declaration. March 28.2008 TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  4. 4. Design Themes:SERVICE DESIGNSUSTAINABILITYDESIGN THINKINGINTERACTION LINKINGTOGETHER...TECHNOLOGY,BUSINESS &THE USER. TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  5. 5. Applied to a Sustainability &Social Problem: es of p etrol aOil Dependence 3.6 b illion litr day. % is im ported. 60+ $88.14 79.84 = AU now $ a barrel 3 billion a year AU$2 n depen dency. foreig TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  6. 6. Oil Dependence Problem isescalating rapidly A U$300+ per barr el, within 3-5 years.. . foreign dependency . $63.5 billion a yea r. almost 10% of our GDP TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  7. 7. With Additional Drivers forChange + Sustainability + Traffic + Congestion + Population + Health + Technology + Community Livability = Opportunity TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  8. 8. Problem: Technological Change is Slow 100 % Percentage of American Households 75% Mobile Phone Electricity 50% Internet 25% Computer Microwave Auto Refrigerator Electric Vehicles 0% 1900 1915 1930 1945 1960 1975 1990 2005 New York Times, 2005 TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  9. 9. GOAL Oil Dependence - Vulnerability Sustainability - Resilience Factors Barriers to Change FOCUS Barriers Broken Via Factors “Design fills the Design Opportunity gap between strategic intent and Towards Longer Term Objectives implementation.” Second Road 2009 TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  10. 10. Process Design Thinking: Innovation Design Innovation Venn Diagram Feasibility Viability Technology Business Functional Emotional Innovation People Innovation Useability/DesireabilityBased ondiagram Generally the areas whichcited by Design lack thorough considerationBrown,2006 Innovation in sustainable projects TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  11. 11. System & Service Design a system / scenario and its key designed components, that provides a ‘seamless and affordable’ viable alternative to private petrol driven motor vehicle usage for local travel. The system/scenario should by design minimise the psychological barriers to its adoption (cited by Pera et al 2008, and Holden, 2007). The design should liberate residents from the clutches of motor vehicle and petrol dependence for leading towards and transitional in respect to the long term objectives of sustainable development by ‘Creating Resilience’ and fostering ‘Community’(Beatley, et al, 2009). The design should be iconic in the sense of a promotional tool for the advantages and long term goals, of sustainable development. TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  12. 12. 28 Design Objectives under the headings of: + Creating Resilience - No external Dependence + Fostering Community - Stronger Community Wellbeing + Fostering Sustainability - Renewable Energy, Res. Eff. + Iconic - Promote Ideals to wider comm. + Liberating - Empower with Choice p19 Change Mindsets towards transportation: 1. The Mindset of Paradigm out of which the system - its goals, power structure, rules, its culture - arises. Donnella Meadows, 1999, Leverage Points TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  13. 13. Demand Responsive Transport + Minibuses around + No fixed Routes + Users must book 10 seats the service in advance A DRT Service can at several locations The DRT Service pick up multiple all with different drops off each passengers destinations passenger exactly where they want. TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  14. 14. Demand Responsive INTER SUBURB TRAVEL more than 5km Transport + Comparable Service Level + Integrates with A linking existing services. Service + Low Investment LOCAL TRAVEL less than 5m + Add Value to all stakeholders. + Resource Efficient + Low Land Use Together DRT User Focus Create Appeal TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  15. 15. New Service Model Together: Demand Responsive Together Transport Demand responsive bus services to empower communities towards a resilient & sustainable future TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  16. 16. Resource Reward & Efficiency Value Renewable Delivered Indirectly Technology Business The User Together Service Model: Design Innovation Venn Diagram Provide New Value Assisted by current trends & financial pressures TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  17. 17. Technology Value Technology + All Electric Bus Service + 100% Renewable Energy + 3 Phase Implementation convenience health renewable all electric TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  18. 18. Technology Value Phase I: Technology Implementation + Green Energy Off Grid + Trial Period + No large financial commitment + Gets the Service started 0 5 10+ years TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL 0 5 Tim Tompson 10175747 Major Project Realisation Together 10+
  19. 19. Technology Value Phase II: Technology Establishment + Installation of Local Green Energy Source + Acts as a promotional tool 0 5 10+ years + Balances energy use of the service 0 5 10+ years TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE 0 MARKETING INTERFACE ANIMATION5 ROUSE HILL Tim Tompson 10175747 10+ Together Major Project Realisation
  20. 20. Technology Value Phase III: Technology Maturity + Optimal set up 0 5 10+ + Installation of a years 400kWh + Battery + Balances Grid + Multiple vehicles 0 5 10+ can recharge years simultaneously + Creates the Energy Buffer 0 5 10+ years TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  21. 21. Technology Value Phase III: Technology Maturity - Energy Buffer Possible Power Demand with Extensive Electric Lower Peak Demand Vehicle Usage mWh on energy grid. Current Power Demands Electric Car Power Demand on the grid electric car batteries / underground battery feeding 00:00 04:00 08:00 12:00 16:00 20:00 00:00 back to the grid TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  22. 22. Technology Value Technology + Designed for SMS Rouse Hill Rouse Hill Smaller Medium New Dev. Zone Density Areas Dispatch + Designed as to Kellyville Managed overall Operate as Cells same call centre/ internet server etc Each Zone has own financial support all managed by Together. Windsor Rd to Castle Hill etc. TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  23. 23. Technology Value Component Selection Technology + Technology constantly improving. + Leasing allows upgrades + Best fit at that time hite Van Man Ed ison: Changing W to Green Van Man 3.5t higher n is the world’s first top speed The Smith Ediso a vehicle, providing function electric payload of up to 1220kg* and of up to 50mph, a to 100 miles. ery charge of up a range on one batt The modern and friendly styling which r than a diesel traction module deeply pleasantly introdu from 0-30mph faste updated. A new and ce this minibus in the heart of our Edison can accelerate for urban operations. And a GVW batteries provide ZEUS with premiu more powerful AC m features on the water cooled electric historic centres, motor, an IGBT inverte fits today a ideal Speed and accele vehicle, making it drivers do not requi re ration performances electric minibus market. r and new lithium means that your moreover the new also increase as a consequence of less than 3.5t possible to half lithium batteries allow a range of 120 km in a typical of more than 500 kilos of weight saving the necessary time a Class C licence. ase 3.5t to rechar ge them completely and make urban duty cycle. With the new batteri and es it is also Medium Wheelb short partial rechar on Edison Panel Van, ging too. * Payload based ZEUS PASSENGERS MAIN DIMENSIONS • Home delivery (standard) (MM) on s for the Smith Edis Maximum length ZEUS • Logistics Seated Ideal application 3.5t to 4.6t, the • Parcel ng ry Standi delive 7 7 7 Maximum width 5.890 2.070 Maximum height weight options from mum performance 18 22 (with A. C.) With gross vehicle • Wheelchair Utilities 26 2.595 ned to provide maxi Folding seats estates manageme 1 nt -- Minimum height from ground Edison range is desig • Facilities and -- Wheelbase 200 application. -- 2 in any closed urban for lower mileage, Driver ling collection -- • Waste and recyc 1 Overhang front / 3.720 is perfectly suited and duty cycles 1 rear The Smith Edison TOTAL 1 1.140/ 1.030 on congested roads • Airport operations 27 32 Turning diameter intra-city operations . 34 ctions and drops • Public authority Entrance step height 13.740 and starts, or colle with many stops embraced 310 have alrea dy adopted and • Service engineers Dry weight with driver Market sectors which 4.300 Kg de: our vehicles inclu following configurations: n is available in the The Smith Ediso y roof heigh t Panel Van – man ns and wheelbase optio n of tipper Chassis Cab – optio or dropside body with 15 seats Minibus – available s.com ectricvehicle www.smithel TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSION colours SERVICE MARKETING INTERFACE ROUSE HILL Tanfield GroupSUSTAINABILITY ANIMATION client cyan Together supplier magenta Tim Tompson 10175747 TBC yellow printer 4859 black job number A4 Smith Edison Leaflet Major Project Realisation project ARTWORK © wda design 2007 stage 8.04.08 date hop CS2 Illustrator CS2, Photos notes r print design.co.uk
  24. 24. Together Funding 25% funded by local User Business business. Government Business User Tickets 00% % 50 % 100 % Local & State Local Businesses Kept around $2 per Government that can benefit ride, flat fare per from the service. person, within the Same user base. area. (shopping centres, energy companies) TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  25. 25. Business Value Business + Targets Implementation by creating Rouse Hill business opportunity Town Centre ROUSE HILL + Co-operatively Run by community 1800 123456 together.com.au entities + Add Services + Customer Loyalty SYDNEY CITY + Keeps all finances local 1800 123456 together.com.au + Environmental Branding/Image + Advertising on Vans + Infrastructure KELLYVILLE 1800 123456 together.com.au TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  26. 26. User Experience User & Marketing User Value + Targets User Value Chain + Can be implemented without State Government Funding + Interactive Dynamic Service Model + Tailored Solution to every location + vs Competition TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  27. 27. Competition Blueprinting Need to Travel Have Vehicle Ready Find Keys Prepare Board Vehicle Possible Traffic Problems User looks for carpark Private Motor Vehicle Extra Burden Find Carpark Vehicle Stops Exit Vehicle Lock Vehicle Walk to DestinationUser Arrive at Destination Touchpoint Analysis TAXI TRAVEL Is the car ready? Driving Stress Huge cost adjust seat etc need to know and effort to keep Can I get someone Can be stressful Can cost Parking can be far away where to go. a vehicle road ready to take me? high comfort level. not generally fully Private comprehended. Traffic issues. time consuming time consuming Motor Vehicle Service Arrives Pay for Service Find Seat Request Stop Know stop, location User Walks to Bus Stop User Waits for Service BUS TRAVEL Concult Timetable Routes can be long Know where you are Push button, bus stop can be far away. no feedback, priority lanes travel ten or get ready to get off. anxious wait. Walk can be long find small change Indirect Routes very unreliable service concession card? Regular trip length uncertainty Bus Service Extra Step: How can hassle be minimised? Pay for Service User Requests Service CAR TRAVEL TAXI TRAVEL find phone number Indirect Routes phone only no feedback, can order the service for can be unreliable anxious wait. you book a time in pick up or and arrival time Dropped Close by advance no quarantee Taxi Service they will come. trip length uncertainty ordering process differentiated. verification by only by calling back to double check feedback of exact Swipe ID card Preregistration arrival time will make wait more pleasant, SMS RFID Driver should already and productive Automated payment multiple modes be aware of exact no user intervention required. of ordering destination DRT TRAVEL find contact service Indirect Routes free ride guarantee Only done once can order the service for priority lanes? if the service is late. account could be pick up or and arrival time Dropped Close by automatically topped up. Design Interventions to minimise impact of hassle / intuitive simple ordering process? Together DRT Concept + Design Out Foreseeable Problems in the Service p48 + eg Remove Hassle of ordering - Saved presets, user profile, one click ordering, sms etc. + eg Remove Anziety of Waiting - Constant Feedback / Reliability (Hollins, 2006) + Combat benefits of car driving by adding Service - Driver assistance with groceries / disability etc TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  28. 28. Adding Value Creating Appeal Cognitive User + Diverse Mindsets (Pera et al 2008) + ‘trial’ period commitment + Consistancy + Service Guarantees Physical Emotional + Removing Barriers to Change + Involvement Multiple Levels of User appeal as cited by Tim Brown, 2006 TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  29. 29. Early Adopters User SMS SMS SMS SMS SMSRFID RFID RFID RFID RFID Elderly 60+ Young 11-16 Late Night Travel Dont feel comfortable freedom before they get a Avoid drink driving, safety driving, feel unsafe. license TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSION SUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  30. 30. Software & Technology User Interface Active Involvement Participation SMS RFID ID Card Landline SMS Mobile Internet Internet Phone TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE && SOFTWARE PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  31. 31. PREREGISTRATION Technology User Constant Feedback & NET SMS CALL Consistency Web Interface Prompt System Booking Stored DISPATCH CENTRE Active Vehicles Assigned Driver Interface Automated Booking Centre, manages calls TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE && SOFTWARE PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  32. 32. + Key Information F Walker Town Cent. T-Way Inter. J Meadows M Jones + Live Timing 1 DIS T - 2 mins 1 T + 1 mins 2 D - 17 mins 5 4 D - 17 mins + GPS location + Driver has Control + Can Contact Users Service 1 50m ahead Guarantees Reliability & Timing 44 Mile End Rd are Paramount TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE && SOFTWARE PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  33. 33. Account Linked to: + Various Methods x + Rapid Booking http://www.together.com.au/user-sd98y3.html + Saves Presets Together NEW TRIP + Clear Simple SAVED SHOPS 1 + FROM ADDRESS TO TOWN CENTRE LOCATION PASSENGERS HOME (23 MILE CRESC.) + Experience ONETEL 3:42 PM ONE WAY TODAY ROUSE HILL ZONE VIEW MAP ROUSE HILL ZONE VIEW MAP + Consistent Back DAVE SIMMONS Change Confirm USER LEAVE AFTER BARRY WHITE change acc Tailored Service ACCOUNT $33.43 12 12 12 top up account QEUED TRIPS ? User feels like a HOME - TOWN CENTRE 12:12 ESTIMATED COST $1.90 HOME - MEDICAL CENTRE 12:12 CONFIRM TRIP member. DEPARTURE ARRIVAL NOT SPECIFIED 34 WERONA AVE ASAP ASAP a 2 i Account Presets Updates About TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE && SOFTWARE PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  34. 34. Promotional Animation + Promotional Tool Demand Responsive Transport + Promotional Tool for Together Concept + Wide Audience, viewed online. + Commence Dialogue p59 TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  35. 35. Animation TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  36. 36. Case Study: F OC US Rouse Hill + An at Risk Area, high Oil Dependence + No support of State Government + Huge Growth Area + High Debt area, Financial Pressures + ‘Australian Dream’ TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  37. 37. Local Residents 0-9yrs 10-19yrs 20-29yrs 70+ years 30-39yrs 60-69yrs 50-59yrs 40-49yrs + 7500 people, rapidly expanding + Young Demographic + Strong Community Feel + Green Culture TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  38. 38. Rouse Hill Travel Patterns High School + ‘One to Many’ Primary School + 3 Key Destinations The Mean Fiddler Rouse Hill Town Centre Quakers Hill Transit CentreInterchange Town Centre Mean Fiddler South to Castle Hill, Interchange Town Centre Mean Fiddler Parramatta & the City TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together
  39. 39. Road Kilometre Rouse Hill Range, est travel time; Proposed - 4.5km 10 m in - 4.0km 9 min Efficiency of - 3.5km 7.5 min Service - 3.0km - 2.5km 6.5 min 5 min - 2.0km 3.5 min - 1.5km 2.5 min - 1.0km 1.5 min - 0.5km .5 min - start + Passenger Average 3 per round trip + Round Trip average 25-30 minutes, 2 per hour Operational Angle 60’ DRT Key Location: 1km Radii by air Town Centre South to Castle Hil l, Parramatta & the City TRENDS & SYSTEM & USER EXPERIENCE & SOFTWARE & PROMOTIONAL CASE STUDY: CONCLUSIONSUSTAINABILITY SERVICE MARKETING INTERFACE ANIMATION ROUSE HILL Tim Tompson 10175747 Major Project Realisation Together

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