App Store Featuring Trends (US - 2015)
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Tilting Point analyzed all featured games in the US App Store in 2015 in order to detect trends.
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App Store Featuring Trends (US - 2015)
- 1. App Store Featuring Analysis 2015
- 2. Editor’s Choice 2 1% 4% 5% 6% 7% 9% 10% 11% 12% 13% 13% 20% 25% 25% 25% Arcade Action Puzzle Runner Sports RPG Adventure Tower Defense Strategy Platformer Tycoon Card Battle Racing Rhythm Shooter % of Featured Games Receiving Editors Choice by Genre Jan 29, 2015 – Jan 21, 2016
- 3. Top Banner 3 1% 5% 6% 7% 9% 9% 10% 11% 11% 12% 13% 13% 18% 19% 20% 25% 25% 25% Arcade Puzzle Runner Fighting Action RPG Adventure Platformer Tower Defense Strategy ARPG Sports Card Tycoon Card Battle Racing Rhythm Shooter % of Featured Games Receiving Top Banner by Genre Jan 29, 2015 – Jan 21, 2016
- 4. Featuring Breakdown – Free vs. Premium 4 Free 65% Premium 35% Featuring Breakdown - Free vs. Premium Jan 29, '15 - Jan 21, '16 Featuring • 65% of games featured in the “Best New Games” category are F2P games Editor’s Choice • In 2015, 62% of games that got Editor’s Choice were premium games Top Banner • 53% of games getting the Top Banner featuring were Premium games in 2015
- 5. Top Banner & E.C. Breakdown – Free vs. Premium 5 Free 38% Premium 62% Editor's Choice - Free vs. Premium Jan 29, '15 - Jan 21, '16 Free 47%Premium 53% Top Banner - Free vs. Premium Jan 29, '15 - Jan 21, '16
- 6. Genres with the Most Featurings 6 103 101 28 27 26 24 20 19 19 13 13 11 9 7 7 6 6 4 3 3 2 2 1 1 1 Arcade Puzzle Tycoon RPG Runner Platformer Card Adventure Shooter Racing Action Sports Fighting Idler Strategy ARPG Tower Defense Trivia Hidden Objects Rhythm MMORPG Virtual Pet Simulation Word Beat em Up Features by Genre Number of Appearances in Best New Games by Genre Arcade Games that involve a skill challenge, but no metagame, no puzzle elements • Most frequently featured genre over the past year, also the broadest category Puzzle • 2nd most featured, also a broad category • Word puzzle games included in this category
- 7. Average Feature Position by Genre 7 9.9 9.8 9.8 9.5 9.4 8.9 8.5 8.3 8.0 7.8 7.7 7.7 7.4 7.1 6.7 6.2 6.0 Arcade ARPG Runner Sports Puzzle RPG Platformer Racing Adventure Card Idler Strategy Action Tycoon Fighting Shooter Tower Defense Average Position by Genre January 29, 2015 – January 21, 2016 Only genres with more than 5 features shown Position Tower Defense TD games had the highest average feature position of any genre