OSP article excerpt: Schedule for Online Marketing
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etting your schedules, daily and weekly, is one of the keys to success in online marketing....
etting your schedules, daily and weekly, is one of the keys to success in online marketing.
Some lessons come slowly - at least to me. Schedules are a necessary part to achieving goals. But sticking to them sometimes gets in the way of intuitive, right-brained, imaginative flights-of-fancy.
At least that's how I see it.
For some twenty-plus years, I was part of a corporate cult-ure which ate up over 60 hours of my time every week. There were policies, strategies, evaluations, analysis, production conferences, financial planning meetings, very few perks, and lots of penalties. So finally I quit and "retired" to the family farm to sort things out (which is going along quite well, I can say after 7 years here).
But I really developed a resistance to all this structure. I'm an artist at heart, but an engineer lives in there, too - so I'm all about figuring things out and letting out some of that inspired brilliance whenever I can.
So, like Europe after Rome collapsed (who saw frequent bathing as to "Romanesque"), I gave up all the structure of "weekly analysis based on the progress on strategic plan execution" in order to be more than a bit Bohemian. However, I did manage to keep to three time slots daily/weekly (one for farm, one for work, one for my artistic and Internet urges) out of necessity. Farm was to provide my room and board. Work keeps my bills paid. The third one is for "everything else".
Now this worked fine for awhile. I went back to college (for the first time) and was able to complete a few degrees. I wrote some books and started marketing them - having to learn all sorts of stuff about online marketing, which work still continues.
But when I really got torqued about my day job, I got motivated to do something about it. Like Napoleon Hill's "Think and Grow Rich", I now had a BURNING DESIRE (his emphasis). I hated my day job and would do most anything to replace it. A good sales pitch and a chunk of change on a credit card gave me an additional reason to succeed.
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