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OSP article excerpt: Schedule for Online Marketing
 

OSP article excerpt: Schedule for Online Marketing

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etting your schedules, daily and weekly, is one of the keys to success in online marketing....

etting your schedules, daily and weekly, is one of the keys to success in online marketing.


Some lessons come slowly - at least to me. Schedules are a necessary part to achieving goals. But sticking to them sometimes gets in the way of intuitive, right-brained, imaginative flights-of-fancy.

At least that's how I see it.

For some twenty-plus years, I was part of a corporate cult-ure which ate up over 60 hours of my time every week. There were policies, strategies, evaluations, analysis, production conferences, financial planning meetings, very few perks, and lots of penalties. So finally I quit and "retired" to the family farm to sort things out (which is going along quite well, I can say after 7 years here).

But I really developed a resistance to all this structure. I'm an artist at heart, but an engineer lives in there, too - so I'm all about figuring things out and letting out some of that inspired brilliance whenever I can.

So, like Europe after Rome collapsed (who saw frequent bathing as to "Romanesque"), I gave up all the structure of "weekly analysis based on the progress on strategic plan execution" in order to be more than a bit Bohemian. However, I did manage to keep to three time slots daily/weekly (one for farm, one for work, one for my artistic and Internet urges) out of necessity. Farm was to provide my room and board. Work keeps my bills paid. The third one is for "everything else".

Now this worked fine for awhile. I went back to college (for the first time) and was able to complete a few degrees. I wrote some books and started marketing them - having to learn all sorts of stuff about online marketing, which work still continues.

But when I really got torqued about my day job, I got motivated to do something about it. Like Napoleon Hill's "Think and Grow Rich", I now had a BURNING DESIRE (his emphasis). I hated my day job and would do most anything to replace it. A good sales pitch and a chunk of change on a credit card gave me an additional reason to succeed.

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    OSP article excerpt: Schedule for Online Marketing OSP article excerpt: Schedule for Online Marketing Document Transcript

    • Online Sunshine Plan Excerpt: Chapter I - Article 08 by Dr. Robert C. Worstell
    • Copyright © 2009 by Robert C. Worstell. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system,or transmitted in any form or by any means, electronic, mechanical,photocopying, recording, scanning, or otherwise, except as permitted underSection 107 or 108 of the 1976 United States Copyright Act, without theprior written permission of the Author.Limit of Liability/Disclaimer of Warranty: While the publisher andthe author have used their best efforts in preparing this book, they make norepresentations or warranties with respect to the accuracy or completenessof the contents of this book and specifically disclaim any implied warrantiesof merchantability or fitness for a particular purpose. No warranty may becreated or extended by sales representatives or written sales materials. Theadvice and strategies contained herein may not be suitable for yoursituation. You should consult with a professional where appropriate.Neither the publisher nor the author shall be liable for any loss of profit orany other commercial damages, including but not limited to special,incidental, consequential, or other damages.This excerpt from Beta release 0.1
    • Table of ContentsOnline Sunshine Plan .................................................................... 0. Introduction...........................................................................1 How to get the most out of this book ......................................6 How this book is set up ...........................................................9 I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12 Articles: ..................................................................................16 II. Business Basics ................................................................48 Articles: ..................................................................................54 III. Market Research .............................................................115 What is marketing? What is a market? ................................115 How to research for your community-market ....................118 Keywords, their care and feeding: Niches...........................122 Keywords, Their Care and Feeding: Finding Them ............127 A possible approach to keyword research ...........................131 The short version of keyword research - 9 steps: ...............135 The convention analogy .......................................................136 How search engines used to work .......................................139 Where to look for your keyword research - Part I - Basics . 141 Where to look for your keyword research - Part 2 - The Real World ....................................................................................144 Wheres the money? Im from Missouri - show me.............146 Finding and Building Your Community..............................150 Learning from the Experts in your Niche.............................151 Finding your way out of this wet paper bag ........................153 Articles: .................................................................................155 IV. Your Sales Funnel - ........................................................179 Lining up your chickens .......................................................179 Collecting up your eggs into baskets. ..................................182 That narrow end of the funnel isnt, really. ........................184 Copywriting - how to talk your walk ...................................187 Articles: ................................................................................193 V. Search Engine Optimization ...........................................212 Why do people think search engines are important? .........212 Search Engine Myths ...........................................................214 Strategies old and new .........................................................216
    • Names to follow and why .....................................................221 Recommended Products ......................................................221 Articles: ................................................................................222VI. Promotion .......................................................................242 Networking and Promotion ................................................242 Social Media Defined...........................................................244 The care and feeding of social media ..................................247 There is no ROI in Social Media Marketing .......................250 So how do you convert viewers to clients through Social Media? ..................................................................................252 Now for the Social Media All-You-Can-Eat-Buffet ............254 Write once, publish many ways, many formats .................260 Addtional Online Promotion ..............................................263 Offline and Classic Promotion ............................................266 Articles .................................................................................267VII. Summary ........................................................................310
    • Dr. Robert C. WorstellSimple schedules to make your online marketing moreeffectiveGetting your schedules, daily and weekly, is one of the keys to success inonline marketing.Some lessons come slowly - at least to me. Schedules are a necessary part toachieving goals. But sticking to them sometimes gets in the way of intuitive,right-brained, imaginative flights-of-fancy.At least thats how I see it.For some twenty-plus years, I was part of a corporate cult-ure which ate upover 60 hours of my time every week. There were policies, strategies,evaluations, analysis, production conferences, financial planning meetings,very few perks, and lots of penalties. So finally I quit and "retired" to thefamily farm to sort things out (which is going along quite well, I can sayafter 7 years here).But I really developed a resistance to all this structure. Im an artist at heart,but an engineer lives in there, too - so Im all about figuring things out andletting out some of that inspired brilliance whenever I can.So, like Europe after Rome collapsed (who saw frequent bathing as to"Romanesque"), I gave up all the structure of "weekly analysis based on theprogress on strategic plan execution" in order to be more than a bitBohemian. However, I did manage to keep to three time slots daily/weekly(one for farm, one for work, one for my artistic and Internet urges) out ofnecessity. Farm was to provide my room and board. Work keeps my billspaid. The third one is for "everything else".Now this worked fine for awhile. I went back to college (for the first time)and was able to complete a few degrees. I wrote some books and startedmarketing them - having to learn all sorts of stuff about online marketing,which work still continues.But when I really got torqued about my day job, I got motivated to dosomething about it. Like Napoleon Hills "Think and Grow Rich", I now hada BURNING DESIRE (his emphasis). I hated my day job and would do mostanything to replace it. A good sales pitch and a chunk of change on a credit 44
    • The Online Sunshine Plancard gave me an additional reason to succeed.When I finally started taking their lessons to heart, I gave a post yesterdayabout the lessons learned.You have to start with your vision-to-accomplish and work this down intoweekly and daily To-Do lists, when you then do. Each day, you need toreview your vision statement (2 or 3 times or more is best and then yourplan. From these, you then check over your recent To-Dos and see what it isyou should now be doing next to move your existing scene toward yourenvisioned scene.At the beginning of each week, you write a list of steps to do that will getparts of your current planning done. Then work from that weekly To-Do listto make your daily To-Do list. Simple.Current planning? Yes, you are going to update your planning as you learnmore and get more networking accomplished. Hill said to revise yourplanning as many times as you need to in order to get the best approach toyour vision.You are going to have to have a daily schedule for your work - the stuff thatsgoing to make you financially independent. And its going to have toinclude: 1. Open your binder or folder where you keep all your traffic for that particular business. (Get one if you dont have one. This is a basic organizing tactic.) 2. Check and review your vision statement - and envisioning it with all the emotions connected to it, getting the idea that its already here. 3. Check your plan to see if its accurately going to achieve that vision statement - and tweaking/revising as needed. 4. Check your Weekly To-Do list for what is done and what you can do today. 5. Write your Daily To-Do list off that - and what you didnt finish yesterday. 6. Check your emails so they dont back up, which includes eliminating 45
    • Dr. Robert C. Worstell spam and opting out of non-productive mailing lists. 7. Review your RSS feed aggregator - and streamlining this to only those sites which give you truly useful data on a regular basis. (Sure, you can get your news this way, but take care you dont get sucked into Yahoos daily 100 posts... "useful data" is the key.) You find and subscribe to useful blogs/sites so you get new data quickly, faster than you could log onto that many sites - and less distractive. 8. Allot some time here to leave appropriate comments on any site/post that allows you to leave your site url. (And consider unsubscribing from those who wont.) 9. Now, take some time to check your metrics and see how your sales are doing, how your website is converting your customers. Might be something you do one day out of the week. But if you can convert it to an hour or so daily, it will help you keep on top of things. 10.Note down poorly performing web pages you have. Or pages you cant metricize. (Google Analytics has a free program for you which fits on most public pages.) Figure out if you have to tweak these or note for later overhaul. 11. Your next piece of time will be in developing new products to sell and/or launching a marketing campaign for these. If you do a single new product every week, then spend the rest of that week (or the next week) marketing it, youll have between 20 and 50 new products creating revenue every year. 12.Just before end of your slotted production time, check off the To-Do items you accomplished and note which are still in-progress. Put your list in your binder or folder to keep it secure, then close it for the day.There you have it - a simple way to organize your life and business to stayon top of everything you have to do and to get it all done.You have to be prepared to run your business as a business. Doesnt meanyou cant love what you do - you really should, after all, because why are youdoing what you really dont like to do?Get your binder so you can organize your business into a highly efficient 46
    • The Online Sunshine Planscene. And watch your profits grow and grow as your real work becomesmore and more enjoyable. 47
    • Thrivelearning GuideFind ways how to improve your life, run asuccessful online business, get your freedomback.Thrivelearning System - A GuideIve searched over the Internet for really workable programs for more than acouple of decades. The main criteria was that they had to work and they hadto help people actually improve their lives. The goal is that people are enabledto get their abundance which is already native.People dont know how simple it is to have a peaceful, free life. They dontknow that starting an online business does have a learning curve, but whenyou find the right mentor and the right partners, it can be really simple andsuccessful.So these programs each individually work. But the real power is that theyintegrate into a powerful system that is more effective than the single parts.There are two approaches to this - Spiritual and Business Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want. Business: You can and should know how to leverage the Internet to make your own online success.Like many, I was caught up in the “get rich quick” “how to make moneyonline” schemes that are very often pushed with Internet Marketing.And it took me a long time (over a year) to learn enough to earn my moneyback outof the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat itout with a keyboard and Google searches - it wasn’t found in the “training” Ibought.) And that company has improved considerably since that time - itwas lessons all around, the way I saw it.
    • But since then, I’ve really discovered how to thrive - by discovering andtesting the exact techniques of self-help and spiritual training which willattract any amount of money or abundance you want. No “institute” required,no expensive ”schooling” or “coaching” - learn at your own pace, from yourown home.Now I am starting to regularly earn money working at home, mostly fromonline affiliate sales and my own books . It’s not hard to learn, if you want toinvest your time (and a little cash here and there.) But you only get out whatyou invest of your self…Here’s the programs I found that actually work:Spiritual 1. Find your inner peace - Use Release Technique 2. Learn how to remain calm under stress - Use Silva Life System 3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker 4. Simply Wake Up and Live! - Dorothea Brandes classic. 5. Get a library of proven, workable materials - Spiritual Training MaterialsBusiness 1. Do market research for products which can factually earn you online income - Chris Maltas Worldwide Brands 2. Master social network marketing - Charles Heflin’s Synnd 3. Get a site builder and web host with decades of experience -Ken Evoys Site Build It! 4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves Jurisdictionary 5. Get and stay scam free from here on out - Get Scam Free (book and online course)
    • Release TechniqueRelease Technique is simply learning to actuallylook at what is happening around you and lettinggo of what you dont want. Too easy, actually.Some people have to know more about such atechnique before they can really put it to use intheir lives. Larry Crane used it to save his life. Hewas already a millionaire - even on the cover ofTime - but found he wanted to commit suicide because of his own innerstress. He met a guy named Lester Levenson, who taught him to release theinner programs which caused that. Larry changed his life – and has beenteaching and promoting this course ever since.Silva Life SystemLaura found herself in trouble. Her health wasfailing, she couldnt keep a job, she wasdesperately "in love" with someone who only tookadvantage of her. Then she rediscovered forherself the system of active meditation she had been involved with sincechildhood, literally growing up around it. Once she put this to use in her ownlife, she became more and more successful as she applied it. Now happilymarried with several children, she has devoted her life to continuing herfathers proven program of active meditation. More people than ever havefound how easy it is to meditate through Jose and Laura Silvas works. Thereare reportedly millions internationally who are using Silva materials to gaincalm, successful lives. You can, too.
    • Millionaire Mind IntensiveThe key point is that you have to re-learn allyouve learned up to this point about money.What he starts out to begin with is to tell you,“Don’t believe anything I say, but try these ideasout in your own life - and trust these ideas youare trying.”How Eker gets you to re-train yourmillionaires mind isnt all that new. But he tookup the study of millionaire and rich-people psychology in earnest so solve hisown inability to make and hold onto money. While he made (and lost)millions early in his life, it was his own studies into how people did this whichmade him an international success. Now he spends his time only in helpingothers to adjust their own Millionaire MindsetWake Up and LiveI was introduced to it by Earl Nightingale (of "OurChanging World" fame). It was in his "StrangestSecret" recording where he introduced her nowfamous credo:"Act as though it were impossible to fail."And she explains how she got to that point in this book. The first section is anautobiography of sorts, explaining the gist of her discovered philosophy of life- and how that credo lead her straight to an amazing career after a rathermundane existence prior. Newly republished in an easy-to-read format, thisbook is an essential classic for anyones library.
    • Spiritual Training MaterialsFor anyone to really make their way through life,they have to find and follow mentors. With ourmodern Internet Age, you no longer have to taketime out and travel to distant lands in order to sitat the feet of a Master and absorb their knowledge.Even the long-passed can reveal their secrets fromtheir book sand materials. Ive assembled a shortlist of books which have been proved time and again to hold the secrets to allhealth,wealth, success, and relationships. The path is there - you have only towalk it. Build your library today!Web Site BuilderSite Build It! is the only product that takes thetime to prepare you to build a profitable business,before you jump into building your site. For thebeginner, your learning curve will be shorter andyou’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are,you are guided all the way until you succeed. This approach symbolizes SBI!’ssteady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keepsyou from getting distracted by false promises or dead-end tools and strategiesthat end up costing more money. Experienced users will appreciate avoidingtime-wasters that dont help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.Profitable Market ResearchThe reason Chris started WWB is just because heknew how profitable it was to sell for others - butran into the same shady operators so many of usdo. He sat out building a company which did the
    • homework for you - so you only need login to their single interface wheretheyve already predigested the product discovery, keyword research, andverified the drop-shippers as legit. No middlemen, no scammers. Just you,your hard work, and your filling bank account. Not for the faint at heart - thisis only for those serious about doing the homework necessary to find salable,profitable products to sell.Social Network MarketingOnce you have a product and a website, you needto promote it. Charles Heflin has been marketingat least as long as the World Wide Web hasexisted. And he formed Social Media Science just to study the social mediaphenomenon. Per their website: "Social Media Science is dedicated to thescience of online social media as it applies to gaining visibility for you ronlineor offline business. We are dedicated to educating the business communitythrough a robust educational system as well as providing cutting edgesoftware tools to make marketing your business easier, more effective andmeasurable. See what sets us apart." Its only here where you learn how toreally market online.Get a Winning Lawyer -Defend Your CompanyDr. Frederick Graves is a lawyer who has taken onthe formidable task of educating people how tofigure out what the hell is going on. But its not allthat complicated. For any business, if youunderstand the legal system, you can avoidsituations which would lead you into any unnecessary involvement in thecourts. Technically, you learn enough to use the laws to do what they aresupposed to - protect against inequality and bullying behavior. The point isthat when you do need to get a lawyer, you can also ensure that hes doingwhat youre paying him for. With all else you need to follow in business, youdont also need the excess expense which legal costs can bring.
    • FTC DisclaimerSelf-help and Spiritual Training are highly personal. You get out only whatyou put into them. There are no "typical results." None of the above should beconsidered as a “business opportunity”. These are personal training programsand materials which you alone can determine if they assist your own progressor help improve your life.Caveat Emptor, and all that.