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For many years, within that corporation I was part of for so long, I was very (VERY) good at consulting and counseling. But the key thing I kept dealing with in other peoples' lives was their lack of ...

For many years, within that corporation I was part of for so long, I was very (VERY) good at consulting and counseling. But the key thing I kept dealing with in other peoples' lives was their lack of organizing. And that corporation had some definite instructions about how to organise, and as an internal consultant, I had narrowed down those instructions to just a few issues. And applied them myself to my own overloaded/undermanned scene so that I lived a fairly comfortable existence (within their pretty bizarre corporate structure).

The problem is that I threw out everything I had been following when I left that corporate structure, figuring that if and when I needed some data that was actually vital, I'd simply be able to pull it back up again and start applying it. Meanwhile, I was going to go out on my own and see what the rest of the world (did I mention this was a corporate cult?) had to say about how to get things done.

All these books I'd been studying and serendipitously discovering - they all kept saying the same things:

Concentrate on your goal

Discover your own purpose

Develop a "burning desire" and devote all your energies toward that end.

Plan your work, work your plan.

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OSP article excerpt: Why and How to Organize Your Operation Document Transcript

  • 1. Online Sunshine Plan Excerpt: Chapter I - Article 06 by Dr. Robert C. Worstell
  • 2. Copyright © 2009 by Robert C. Worstell. All rights reserved.No part of this publication may be reproduced, stored in a retrieval system,or transmitted in any form or by any means, electronic, mechanical,photocopying, recording, scanning, or otherwise, except as permitted underSection 107 or 108 of the 1976 United States Copyright Act, without theprior written permission of the Author.Limit of Liability/Disclaimer of Warranty: While the publisher andthe author have used their best efforts in preparing this book, they make norepresentations or warranties with respect to the accuracy or completenessof the contents of this book and specifically disclaim any implied warrantiesof merchantability or fitness for a particular purpose. No warranty may becreated or extended by sales representatives or written sales materials. Theadvice and strategies contained herein may not be suitable for yoursituation. You should consult with a professional where appropriate.Neither the publisher nor the author shall be liable for any loss of profit orany other commercial damages, including but not limited to special,incidental, consequential, or other damages.This excerpt from Beta release 0.1
  • 3. Table of ContentsOnline Sunshine Plan .................................................................... 0. Introduction...........................................................................1 How to get the most out of this book ......................................6 How this book is set up ...........................................................9 I. Purpose/Passion - what drives you, what makes you really happy? ..........................................................................12 Articles: ..................................................................................16 II. Business Basics ................................................................48 Articles: ..................................................................................54 III. Market Research .............................................................115 What is marketing? What is a market? ................................115 How to research for your community-market ....................118 Keywords, their care and feeding: Niches...........................122 Keywords, Their Care and Feeding: Finding Them ............127 A possible approach to keyword research ...........................131 The short version of keyword research - 9 steps: ...............135 The convention analogy .......................................................136 How search engines used to work .......................................139 Where to look for your keyword research - Part I - Basics . 141 Where to look for your keyword research - Part 2 - The Real World ....................................................................................144 Wheres the money? Im from Missouri - show me.............146 Finding and Building Your Community..............................150 Learning from the Experts in your Niche.............................151 Finding your way out of this wet paper bag ........................153 Articles: .................................................................................155 IV. Your Sales Funnel - ........................................................179 Lining up your chickens .......................................................179 Collecting up your eggs into baskets. ..................................182 That narrow end of the funnel isnt, really. ........................184 Copywriting - how to talk your walk ...................................187 Articles: ................................................................................193 V. Search Engine Optimization ...........................................212 Why do people think search engines are important? .........212 Search Engine Myths ...........................................................214 Strategies old and new .........................................................216
  • 4. Names to follow and why .....................................................221 Recommended Products ......................................................221 Articles: ................................................................................222VI. Promotion .......................................................................242 Networking and Promotion ................................................242 Social Media Defined...........................................................244 The care and feeding of social media ..................................247 There is no ROI in Social Media Marketing .......................250 So how do you convert viewers to clients through Social Media? ..................................................................................252 Now for the Social Media All-You-Can-Eat-Buffet ............254 Write once, publish many ways, many formats .................260 Addtional Online Promotion ..............................................263 Offline and Classic Promotion ............................................266 Articles .................................................................................267VII. Summary ........................................................................310
  • 5. The Online Sunshine PlanHow and why you have to organize to get anything done.Suddenly hit me when I was all sour about the stuff I had to get donecompared to what I wanted to get done.It wasnt some mystic/spiritual attitude adjustment I needed to do, butrather simply following my own advice.For many years, within that corporation I was part of for so long, I was very(VERY) good at consulting and counseling. But the key thing I kept dealingwith in other peoples lives was their lack of organizing. And thatcorporation had some definite instructions about how to organize, and as aninternal consultant, I had narrowed down those instructions to just a fewissues. And applied them myself to my own overloaded/undermanned sceneso that I lived a fairly comfortable existence (within their pretty bizarrecorporate structure).The problem is that I threw out everything I had been following when I leftthat corporate structure, figuring that if and when I needed some data thatwas actually vital, Id simply be able to pull it back up again and startapplying it. Meanwhile, I was going to go out on my own and see what therest of the world (did I mention this was a corporate cult?) had to say abouthow to get things done.All these books Id been studying and serendipitously discovering - they allkept saying the same things: • Concentrate on your goal • Discover your own purpose • Develop a "burning desire" and devote all your energies toward that end. • Plan your work, work your plan.And as I meandered around, I saw that the more I didnt apply those fewdatums, the more I kept having to do something else for someone else.Unhappiness continued to surface. 33
  • 6. Dr. Robert C. WorstellLooking back to times where I was getting things done, showed that(regardless of the corporate mess I had gotten myself into) - there weretimes when I was actually getting things done and making some progress, atleast toward their goals if not my own.The conflict between their goals and mine finally reached a peak and I left.Now I just had my own goals to discover, sharpen, and achieve.At this particular point (today), I find that I now know all I actually have toknow to make a success online (which is the cheapest and most recession-proof of getting things accomplished.So why arent I rich already?Because Im not following my own advice.Heres the advice I use to set out for others: 1. Figure out what you actually should be doing, producing, or presenting. 2. Figure out what your ideal scene or situation should be. 3. Work your production sequence out backwards from your final product to where you start. Include all the sub-products you need to create along the lines. 4. List all the hats/jobs that need to be done to get your production actually done. 5. Work out a schedule in sequence so you can get these all done. This will be daily/weekly/monthly - as not all jobs have to be done every day or every week. 6. Write a plan for yourself to get this organization in.Now, heres the basic policy we used to use in that corporation - which reallyhas quite a reputation for getting things done (even if what they were doingwas a bit "tetched" at times): 34
  • 7. The Online Sunshine Plan 1. Evaluate your scene based on the ideal you want to achieve. Find the key point that, if handled, keeps you from achieving that ideal scene. 2. Write a program which will move you from where you are to where you want to be - within the existing resources you now have. 3. Now, write a weekly To-Do list which starts getting that program done - includes everything you really need to get done this week. 4. Every day, write a daily To-Do list which gets that weekly list done. 5. At the end of the week, review your progress, as well as production metrics, to see if you are getting closer or further away from that ideal scene. Also look to see what steps on your To-Do from the week before actually got done - which means what steps of that program got done. 6. Write a new weekly To-Do for the new week, which has steps to correct anything which moved you into the wrong direction and actually gets your programmed production done. 7. When that program is done, or close to done, evaluate your current scene against the ideal you want to achieve and find what key steps you need to take to move you forward again. 8. Then, start writing you weekly and daily To-Dos again to get this done.Organization by foldersAs well, there was a physical organization that went along with it.They had corporate administrators which oversaw production. And theyreviewed and handled production for several different areas and had to keepthings straight. So they used folders for each area they had to handle. I useda version of this personally.In that folder: 1. Inside left cover: current evaluation write-up with program on top. Stapled in or under a binder-clip. 35
  • 8. Dr. Robert C. Worstell 2. Weekly To-Do on top of that, under a paperclip. 3. Right inside cover: Daily To-Dos. A copy of the metrics were kept just below the DTDs - this was on graph paper, ran on usually a quarterly basis (at least 12 weeks) and was updated by hand. A new daily To-Do was made out every day and put on top of the old one (usually paper-clipped together by the week.) 4. At end of week, these were collected and stapled together with the Weekly To-Do on top. 5. Analysis of last weeks progress was in a short paragraph at the top of the next weeks To-Do. 6. Program was updated with all the steps marked off as done. 7. New weekly To-Do was then slipped under the paperclip on the inside cover and the first daily To-Do was written and placed on top of everything else on the right side.Using a clipboard for mobile organizationNow, I used to keep all this on a clipboard if I had to move around aproduction line - and then clean out that clipboard weekly and filed it inthat folder. This is so you can track several different production areas.On the clipboard: • Bottom - program with current steps youre working on on top. • Next up - the weekly To-Do • Next - A grid for the week of all the key metrics you were tracking. These were set up so that you set production goals for the week on every metric and then broke them down into what needed to be accomplished that day. For five days, if you had a 200 widget goal, youd have 40 widgets being produced each day. And you kept this marked every day, finding out from that area what they had accomplished the day before. So you knew if something was not on quota and could concentrate on figuring out how to debug that area. I also marked in last weeks production by days, so I could see if I 36
  • 9. The Online Sunshine Plan was ahead or behind in what I needed to produce. • Above that, your daily To-Do with the steps you needed to take to get that production and accomplish that program.Daily, Id write that days To-Do against the metrics and the weekly To-Do.Then follow that daily To-Do. Best was to write it out first thing in the am.At the end of the week, the clipboard was cleaned out, a new metric-gridprinted off and filled in with the week-befores production and quotas forthis coming week. New Weekly To-Do, new daily To-Do.Use 3-ring binders for an individual online freelancerNow - to apply this to your own daily scene, and to adapt it for theindividual freelancer - we would make some changes. 1. Keep everything in a 3-ring binder, punching holes in your papers to keep everything in. 2. Inside left - your program, with weekly To-Do on top of that. 3. Inside right - daily To-Do. Grid of your metrics below that - week to week for online business. 4. Assemble your daily To-Dos with your Weekly To-Do and put these all in sequence, maybe clipped together by each week for the last few weeks - whatever works and doesnt get in your way. You need to be able to quickly see what youd done in earlier weeks for your analysis.But where you get other data, like nifty print-outs of stuff online - orproduction notes - or brainstorming -- put these into the back of that binder(behind a divider) or into a separate binder. Date these, but organize bytype and use - so you can find what you need again. Use post-its as tabs isone idea, particularly colored ones. With two binders, one is straight, hard-core production. The other is bright ideas and stuff to do to improve yourscene. This latter one will be used when you write your new program.Writing ProgramsEssentially, you are doing weekly and quarterly production analyses. Youllalso do fuller analysis when your program finishes. Your To-Dos are miniand micro versions of your program, designed for that time period 37
  • 10. Dr. Robert C. Worstellimmediately ahead of you. The program should be designed to last about 3months, but can last as long as it takes.Now, this doesnt mean you cant update your analysis and program asneeded - particularly if it looks like a program is bugged and will needspecial handling to get it back on the rails.If you arent doing a major re-write, just a debug - then simply put thisdebug program on top of the other program and orient your To-Dos towardgetting this debug program done first and then get back to your originalprogram. Retire the debug program behind the original program when itscomplete.Once a program is fully complete - or replaced by a new program, retire theprogram with all its To-Dos into a records binder. And when that recordsbinder gets too full, empty it into a labeled file folder and put that into a filecabinet or bankers box so you can refer to it if you ever need to again. (Andkeep these for five years or so, then chuck. Five years is an eon in Internettime.) Youll have something like four folders a year (one for each quarter),and something less than 100 sheets in that folder. So one bankers boxshould hold all your archives.And this is also why you keep your bright ideas separate. Those stay inbinders and go on to your shelves if you find yourself too full and notreferring to them much. These give a different way to analyze what youvebeen doing.Advantages of Weekly and Daily To-DosReally, this allows you to concentrate on just what immediate targets youshould be taking.The program can get overwhelming when you try to get a grip on everythingyou want to get done over the next few months.Get inspired once a quarter or so, and write that long-term plan to makeyour goals.Then only focus on what you can realistically get done that week, whiletaking the steps needed to set other actions in motion which will be neededlater.Like cooking a meal. Not everything is best clunked into the microwave.And you also have to clean dishes on a daily basis. Food preps and shopping 38
  • 11. The Online Sunshine Planare also steps you need to take - but these are best done when the prices arelowest and it is most convenient for you. So you might set a stew or roastgoing in the Crock-Pot before you head out the door, but taking a sandwichand fruit and a thermos of tea with you for lunch. (Breakfast was somethingsimple, like oatmeal with milk and fruit.) Then, when you get home, youdish out some stew with vegetables and some sliced bread with butter andjam. Pour yourself some fresh milk. While you have all the days dishes inthe dishwasher, you put the rest of the stew into small containers in thefridge or freezer so you can warm them up again on a later day. Put thedishes away before you go to bed so everything is set for the next morning.From the above, you can see what steps you have on a Daily To-Do in orderto feed yourself. Of course, you dont write these out - but that exampleshows you how something could be organized for immediate and futureactions.How to start thisYou probably already have some piles of paper sitting around. Some arepartial programs, some notes, some inspired ramblings. 1. Simply gather all of these up, punch holes in them, and put them into a binder - behind a divider. Fresh start. 2. Write a comprehensive program in sequence of what you need and want to achieve. 3. Print that program off and put it under a binder clip in the front left of that binder. 4. Write a To-Do for the next week (even if you only have a few days left) and clip that in front of that program. 5. Write a To-Do list of targets to get done today and hole punch it - put it in the rings on top of everything on the right. Note what metrics you need to achieve - or that you need to figure out some metrics that will help you track your goals as a target for the week. 6. Start getting that daily To-Do done. 7. Tomorrow, youll check off your weekly To-Do and then write another Daily To-Do, hole-punch it, and put it on yesterdays To-Do - then work that one for the day. 39
  • 12. Dr. Robert C. WorstellIf you dont have a binder and 3-hole punch, put it on a clipboard. Noclipboard? Find a paperclip and a stiff piece of cardboard. And then whenyou can, get to the store and buy your needed supplies. Make a list of themand then note down what day you should do your shopping. Then work thatlist.SummaryKnow your goal. Plan for that goal and then work your plan. Break downyour actions and track them daily and weekly. Review your goals progressquarterly. Keep track of your metrics to see how you are or arent achievingyour goals.Use binders and files to keep yourself organized and focused.And if you have people working for you, see if they cant profit from thesystem you work out.Theres a lot more to organizing than this - but the principle is the same:break larger areas down into smaller ones so you can concentrate on justthose smaller parts. 40
  • 13. Thrivelearning GuideFind ways how to improve your life, run asuccessful online business, get your freedomback.Thrivelearning System - A GuideIve searched over the Internet for really workable programs for more than acouple of decades. The main criteria was that they had to work and they hadto help people actually improve their lives. The goal is that people are enabledto get their abundance which is already native.People dont know how simple it is to have a peaceful, free life. They dontknow that starting an online business does have a learning curve, but whenyou find the right mentor and the right partners, it can be really simple andsuccessful.So these programs each individually work. But the real power is that theyintegrate into a powerful system that is more effective than the single parts.There are two approaches to this - Spiritual and Business Spiritual: You should be able to have all the freedom, peace, and abundance you could ever want. Business: You can and should know how to leverage the Internet to make your own online success.Like many, I was caught up in the “get rich quick” “how to make moneyonline” schemes that are very often pushed with Internet Marketing.And it took me a long time (over a year) to learn enough to earn my moneyback outof the scheme I bought into. (No, I had to attend “Hard Luck U” and sweat itout with a keyboard and Google searches - it wasn’t found in the “training” Ibought.) And that company has improved considerably since that time - itwas lessons all around, the way I saw it.
  • 14. But since then, I’ve really discovered how to thrive - by discovering andtesting the exact techniques of self-help and spiritual training which willattract any amount of money or abundance you want. No “institute” required,no expensive ”schooling” or “coaching” - learn at your own pace, from yourown home.Now I am starting to regularly earn money working at home, mostly fromonline affiliate sales and my own books . It’s not hard to learn, if you want toinvest your time (and a little cash here and there.) But you only get out whatyou invest of your self…Here’s the programs I found that actually work:Spiritual 1. Find your inner peace - Use Release Technique 2. Learn how to remain calm under stress - Use Silva Life System 3. Thrive financially with your Millionaire Mindset - Learn from T. Harv Eker 4. Simply Wake Up and Live! - Dorothea Brandes classic. 5. Get a library of proven, workable materials - Spiritual Training MaterialsBusiness 1. Do market research for products which can factually earn you online income - Chris Maltas Worldwide Brands 2. Master social network marketing - Charles Heflin’s Synnd 3. Get a site builder and web host with decades of experience -Ken Evoys Site Build It! 4. Find the simplicities to protecting yourself legally – Dr. Frederick Graves Jurisdictionary 5. Get and stay scam free from here on out - Get Scam Free (book and online course)
  • 15. Release TechniqueRelease Technique is simply learning to actuallylook at what is happening around you and lettinggo of what you dont want. Too easy, actually.Some people have to know more about such atechnique before they can really put it to use intheir lives. Larry Crane used it to save his life. Hewas already a millionaire - even on the cover ofTime - but found he wanted to commit suicide because of his own innerstress. He met a guy named Lester Levenson, who taught him to release theinner programs which caused that. Larry changed his life – and has beenteaching and promoting this course ever since.Silva Life SystemLaura found herself in trouble. Her health wasfailing, she couldnt keep a job, she wasdesperately "in love" with someone who only tookadvantage of her. Then she rediscovered forherself the system of active meditation she had been involved with sincechildhood, literally growing up around it. Once she put this to use in her ownlife, she became more and more successful as she applied it. Now happilymarried with several children, she has devoted her life to continuing herfathers proven program of active meditation. More people than ever havefound how easy it is to meditate through Jose and Laura Silvas works. Thereare reportedly millions internationally who are using Silva materials to gaincalm, successful lives. You can, too.
  • 16. Millionaire Mind IntensiveThe key point is that you have to re-learn allyouve learned up to this point about money.What he starts out to begin with is to tell you,“Don’t believe anything I say, but try these ideasout in your own life - and trust these ideas youare trying.”How Eker gets you to re-train yourmillionaires mind isnt all that new. But he tookup the study of millionaire and rich-people psychology in earnest so solve hisown inability to make and hold onto money. While he made (and lost)millions early in his life, it was his own studies into how people did this whichmade him an international success. Now he spends his time only in helpingothers to adjust their own Millionaire MindsetWake Up and LiveI was introduced to it by Earl Nightingale (of "OurChanging World" fame). It was in his "StrangestSecret" recording where he introduced her nowfamous credo:"Act as though it were impossible to fail."And she explains how she got to that point in this book. The first section is anautobiography of sorts, explaining the gist of her discovered philosophy of life- and how that credo lead her straight to an amazing career after a rathermundane existence prior. Newly republished in an easy-to-read format, thisbook is an essential classic for anyones library.
  • 17. Spiritual Training MaterialsFor anyone to really make their way through life,they have to find and follow mentors. With ourmodern Internet Age, you no longer have to taketime out and travel to distant lands in order to sitat the feet of a Master and absorb their knowledge.Even the long-passed can reveal their secrets fromtheir book sand materials. Ive assembled a shortlist of books which have been proved time and again to hold the secrets to allhealth,wealth, success, and relationships. The path is there - you have only towalk it. Build your library today!Web Site BuilderSite Build It! is the only product that takes thetime to prepare you to build a profitable business,before you jump into building your site. For thebeginner, your learning curve will be shorter andyou’ll bypass any show-stopping errors. For those experienced in site-building, SBI! deepens your level of understanding. No matter who you are,you are guided all the way until you succeed. This approach symbolizes SBI!’ssteady-and-sure approach. It’s definitely not GRQ (Get Rich Quick) and keepsyou from getting distracted by false promises or dead-end tools and strategiesthat end up costing more money. Experienced users will appreciate avoidingtime-wasters that dont help you succeed. Think of it as a simple, direct, hype-free path that leads to success. Check it out for yourself.Profitable Market ResearchThe reason Chris started WWB is just because heknew how profitable it was to sell for others - butran into the same shady operators so many of usdo. He sat out building a company which did the
  • 18. homework for you - so you only need login to their single interface wheretheyve already predigested the product discovery, keyword research, andverified the drop-shippers as legit. No middlemen, no scammers. Just you,your hard work, and your filling bank account. Not for the faint at heart - thisis only for those serious about doing the homework necessary to find salable,profitable products to sell.Social Network MarketingOnce you have a product and a website, you needto promote it. Charles Heflin has been marketingat least as long as the World Wide Web hasexisted. And he formed Social Media Science just to study the social mediaphenomenon. Per their website: "Social Media Science is dedicated to thescience of online social media as it applies to gaining visibility for you ronlineor offline business. We are dedicated to educating the business communitythrough a robust educational system as well as providing cutting edgesoftware tools to make marketing your business easier, more effective andmeasurable. See what sets us apart." Its only here where you learn how toreally market online.Get a Winning Lawyer -Defend Your CompanyDr. Frederick Graves is a lawyer who has taken onthe formidable task of educating people how tofigure out what the hell is going on. But its not allthat complicated. For any business, if youunderstand the legal system, you can avoidsituations which would lead you into any unnecessary involvement in thecourts. Technically, you learn enough to use the laws to do what they aresupposed to - protect against inequality and bullying behavior. The point isthat when you do need to get a lawyer, you can also ensure that hes doingwhat youre paying him for. With all else you need to follow in business, youdont also need the excess expense which legal costs can bring.
  • 19. FTC DisclaimerSelf-help and Spiritual Training are highly personal. You get out only whatyou put into them. There are no "typical results." None of the above should beconsidered as a “business opportunity”. These are personal training programsand materials which you alone can determine if they assist your own progressor help improve your life.Caveat Emptor, and all that.