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7 Creative Real Estate Marketing Ideas for Realtors
1. 7 Creative Real Estate Marketing Ideas for Realtors
by G.B. Oliver, Small Business Marketing Consultant
I market all types of businesses, and the real estate industry seems to always be looking for truly
fresh, creative and innovative ways to market their business. So I did a little brainstorming and
came up with what I think are some innovative marketing ideas for realtors. Even if you don't sell
real estate, these out-of-the-box marketing ideas might inspire you with your own business.
7Â Killer Real Estate Marketing Ideas Instead of having open houses on weekends, have them
in the evening during the week so that people can stop in on their way home. Put a solar light on
the "for sale" sign (no extension cords needed) so it is visible at night to passer-bys. Post flyers
of affordable homes under $200,000 in the lobbies of apartment buildings to lure renters into
becoming home owners. Arrange to have a teenager in the neighbourhood watch prospective
buyers' children during an open house. Ask your local community newspaper if you can have a
weekly feature called "Home of the Week". Have a contest on Instagram for people to post their
photos with the hash tag #MyHouseNeedsHelp. The winner gets free design advice and you have a
slew of potential new clients who are dissatisfied with their current home. Make alliances
with human resource directors of major companies in your town that tend to bring in new hires
from other cities and ask to be part of their relocation kit.
The key is to really think about how to get in front of your target market, what their needs are (and
how you meet them), and creative ways you can get their attention. Or I can create a customized,
detailed marketing action plan for your small business (click below). You will be amazed at the
difference it makes in your business! G.B.