Germany may have won the game, but Argentina have won hearts all around the world. Get the insights as ThoughtBuzz reveals who the true social media champion is.

1. GLORY OF THE GAME
Social Media talks about FIFA’2014
Date Range 1st Jun’2014 to 14th Jul’2014

2. FIFA
India
FIFA
WorldSOCIAL MEDIA
CONVERSATIONS
AROUND FIFA
ACROSS THE
WORLD
SOCIAL MEDIA
CONVERSATIONS
AROUND FIFA
ACROSS INDIA

3. Our Methodology
STEP 1: SELECT
CRITERIA FOR THE
STUDY
STEP 2: Discussions
SEGMENTATION &
CATEGORIZATION,
DEMOGRAPHIC,
BIFURCATION - AGE,
GENDER, Region etc.
STEP 3:
Social Media Buzz For
 Top Teams,
 Top Matches,
 Top Players,
 Top Brands & habits
Most Publicized On Social
Media
Through Fifa In India
 Team
 Players
 Brands
FIFA Study 2014
GEO – Global Vs. INDIA
DURATION - 1stJun -14th Jul, 2014
SOURCES – Twitter, Blogs,
Forums, News & other Social
Media Channels

4. FIFA INDIA
2,62,351
Total Mentions India
2,37,943
TWEETS
1,582
BLOGPOSTS
135
Forum POSTS
22,691
NEWS COVERAGE

5. ARGENTINA WON THE HEARTS,
GERMANY WON THE GAME!!
Among all the FIFA 2014 match discussed, Argentina vs Germany who was the most anticipated match
of 2014 World Cup & Germany did win the World Cup but Argentina was the 2nd most popular team across
India discussed on social media till date
Germany
25,7208
Argentina
17,5829
ARGENTINA was “twice” as popular on Social Media than
Germany, throughout the world during FIFA’14

6. Top Discussions across INDIA - FIFA 2014
Indians were more busy sharing match scores and victory goal posts, Most of them
were also interested in players performance & personal lifestyle

7. Gender Talks - INDIA
Males were almost 78% more active than females
89%
11%
Men were predominantly talking about Fifa
2014 matches, players, teams, goals etc
Women were more active
in sharing & re-tweeting
winning posts and
FIFA’2014 celeb’s styles

8. Both Youth & Adults show keen
interest in FIFA’14
Less than 25 Years
Intermediates, College going,
Fresher's to the Corporates
25-40 Years
Manager level, newly
married, Young Parents
Greater than 40 Years
Senior Level, Parents of teenagers and adult
kids
 Top discussions were around
Team & players performance,
match goals, players lifestyles &
Wags, Fifa games etc.
 Fifa match highlights, team updates,
promos, match fixtures & stats etc.
 Majority of people falling under this
category were more concern about
winners, team goals & match stats &
historical
36% of the observed 41% of the observed 23% of the observed

9. Top 5 players frequently discussed
across INDIA
After Messi on top, Suarez was most discussed player followed by Neymar at 3rd position,
Rooney was least discussed among the top 5 players in India
Messi –
1,96,829
Ronaldo – 9,872
Luis Suarez-
1,28,076
Rooney –
28,148
Neymar –
58,336
1. 2.
3.
4.
5.

10. Top 5 Teams discussed across INDIA
Brazil Followed by Argentina &
Brazil was the most discussed
FIFA 2014 team in INDIA
1.
3,29,770
1,08,660 66,698
2.
5.
4.
3.
Argentina
1,75,826
France
83,695

11. INDIA Tweets mostly after the match is over!!
Pre match tweets were basically the team updates, goal forecasts & anticipated performance
etc., Post match posts were related to goal updates, winning team fixtures, match stats, etc.
11%
Pre Match
37%
During Match
52%
Post Match

12. Top Things That concerns INDIANs related to
FIFA WORLD CUP ‘2014
• Late night Sleep was the major concern of majority of Indian fans across India
• Many Metro cities fans also leave office early to watch Fifa 2014 Live
• Dinner, Parties & TV shows were also the major concerns of Fifa Fans across India,
32% Late Night
Sleep
28%
Office Work
16% Dinner
9% TV soaps &
Serials
11% Parties

13. 34%
20%
14%
7%
2%
Top 5 Brands discussed across the
INDIA with respect to FIFA’14
Sony, Coke & Adidas are more discussed in
India in association with Fifa 2014

14. Other than EA sports among the top discussed brands for FIFA’2014, all the brands were
discussed more post inaugural of FIFA ‘2014
35%
46%
19%
27%
38%
56%
65%
54%
81%
73%
62%
44%
Sony Coca-cola Adidas Nike Hyundai EA Sports
Before 12th After 12th
Most brands benefitted from FIFA, as they were
discussed “more” post the world cup launch

15. Top discussed sports channels around
FIFA’14 in INDIA
Sony Six was most discussed associated channel across India, followed by, ESPN & Star
sports, majority of discussion shared, posted & retweeted were related to match fixtures,
historical & stats
65%
19%
8%
5%
3%
Sony Six Others ESPN
Star Sports Neo

16. FIFA’2014
Discussions in
Indian Metros

17. FAN Following of Top 4 players
across Indian Metros
1. Messi
2. Rooney
1154
6324
6891
12368
14025
23693
Hyderab…
Kolkata
Chennai
Bangalore
Delhi
Mumbai
1909
2131
2146
2285
2305
3008
Hyderabad
Chennai
Kolkata
Bangalore
Delhi
Mumbai

18. FAN Following of Top 4 players
across Indian Metros
3. Luis Suarez
4. Ronaldo
999
3658
4624
9226
10482
21943
Hyderabad
Kolkata
Chennai
Bangalore
Delhi
Mumbai
356
1617
1691
2909
3268
7063
Hyderabad
Kolkata
Chennai
Bangalore
Delhi
Mumbai

19. FAN Following of Top 4 teams
across Indian Metros
1. Brazil
2. France
169
915
920
1031
1393
1405
Hyderabad
Chennai
Kolkata
Bangalore
Mumbai
Delhi
167
568
630
656
670
1076
Hyderabad
Chennai
Delhi
Kolkata
Bangalore
Mumbai

20. FAN Following of Top 4 teams
across Indian Metros
3. Argentina
4. Spain
232
1112
1945
2218
2340
2436
Hyderabad
Chennai
Kolkata
Bangalore
Mumbai
Delhi
71
465
1102
1414
1930
2975
Hyderabad
Kolkata
Chennai
Bangalore
Delhi
Mumbai

21. Top #HASHTAGS around FIFA’14 used in INDIA

22. Key Insights INDIA - FIFA 2014
• In India, Fifa 2014 chatters were raised from 12th June, post FIFA inauguration
• In India more than 50% of chatters were related to Players, 26% of the total Fifa
chatters are related with match fixtures & rest are related to promotions
• We also observe a significant rise in discussions around key brands with respect to
FIFA’14
• Men were more interested in contending team & team players discussions, women
were posting and retweeting players lifestyles
• Adults falling between 25 – 40 years of age were largely participating in Fifa 2014
related Engagements however Youngsters (below 25yrs) were also talking hugely
about the game
• In India Messi & Suarez were most favorable players, followed by Neymar & Ronaldo
• Brazil, Argentina & Spain were India’s most favorite FIFA’14 contenders

23. Thank You
This report and the information contained there in are based on information from online social media and other publicly available data.
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