Direct marketing is an effective way to connect with potential customers in a measurable way. Mailing lists could win or break your business. It is the single most important tool to contact the people who will increase revenue. Building the list is a crucial process any business owner needs to overcome, establishing your criteria will help you get in the process of choosing in a much easier phase.

1. How to Choose Best Mailing Lists Broker!
Direct marketing is an effective way to connect with potential customers in a measurable way.
Mailing lists could win or break your business. It is the single most important tool to contact the
people who will increase revenue. Building the list is a crucial process any business owner needs
to overcome, establishing your criteria will help you get in the process of choosing in a much
easier phase.
A Mailing list broker is someone who usually represents one or more data lists, and they sell the
information on the behalf of the owners for a commission. The brokers serve as your guide to
this world, providing relevant lists of prospects for your marketing efforts. Evaluating email
vendors and finding the right partners require careful due diligence. Choosing someone you can
trust to do their job well will save you time and money in the long run.
Mailing list brokers provide contact information for people and businesses at work and at home
so you can market to them. With thousands of response lists to choose from, they can help you
find the best list by understanding your target market. For example, they can help you to find a
list of consumers or businesses who have purchased products or services similar to yours, or who
fall into the demographic profile or income range you are trying to reach.
Business and Consumer Mailing Lists
Depending on which section of the market you are trying to reach, brokers can provide both
consumer and business mailing lists. Business lists are compiled from data collected from public
business directories, annual reports, government agencies, and postal information. Consumer
lists are compiled from sources such as phone directories auto registration, driver's licenses, and
government records such as birth certificates and marriage licenses.
Out of the many contact databases, available in the market today, you need to find the one who
really fits your need. No you is willing to waste the money so you need to research for the
provider before actually buying it.
Choosing a Mailing List Broker
 If possible, look for a broker who has experience working with clients who target the same
type of customer you're trying to reach.
 History of good service: You can search about customer’s testimonies. Once you've figured
out which service meets your needs, you need to seek for the reviews of providers.

2.  See a sample of the data: Before buying the list you need to make sure how it looks like,
what information is included of the contacts and check the accuracy of the list.
 Is the broker accessible: Do they call you back? Do they answer your emails in a timely
fashion? Do you feel they are trying to build a relationship for future business endeavors?
Good brokers realize that relationship building offers other opportunities down the road.
 Quality data: You should ask how the data is compiled and how often it is updated.
 Pricing: Good data comes with a cost. Give your budget for the campaign up front so the
broker will know if he can accommodate you and your needs.
 Also, ask the broker about their customer service and satisfaction policies. Brokers ultimately
stand behind their services, should have the list of problems. If you get anything other than
the list purchased, the broker should do whatever it takes to replace it immediately or provide
a full or partial refund.
Resource
 www.hoovers.com
 www.esalesdata.com
 www.infousa.com
 www.dnb.com
 www.thomsondata.com
About the Author:
Robert Jordan is a published author and senior marketing manager for Thomson Data, a data
management company that has helped sell thousands of software products on a global scale.
With over 11 years of experience in online marketing techniques, Robert has authored articles
for several leading business journals, worldwide.
Ph: 1-800-385-8221
Email: sales@thomsondata.com
Website: www.thomsondata.com