Social Media and Your Brand

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Social Media and Your Brand

Social media is an integral part of any marketing strategy. It can help you share content, ignite relationships, and connect with others. Whether you’re an individual, a business or a nonprofit this session will outline the process and tools you’ll need to develop and implement an actionable strategy by harnessing the power of social media. Perfect for those who have their profiles set up, but don’t know what to do with them.

In this interactive session, Stef will outline:
• How to think about your brand, through the eyes of the people you want to connect with
• Outline key ‘next level’ benefits of major social media: Facebook, Twitter, LinkedIn, google+, YouTube, and Foursquare
• Overview of several AFFORDABLE social media tools: Hootsuite, Sprout Social, native posting
• Steps to implementing and maintaining your social media presence, including an overview of analytics

Published in: Business, Technology
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  • Where do they live?\nHow old are they?\nWhere do they work?\n
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  • A little more detail on Facebook, Foursquare & TumblrWho is familiar with each? Are you on any?\n
  • Customer Acquisition (reward newcomers) \nCustomer Retention (reward loyalty)\n
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  • More than a tweet, less than a blog - social-focused, follow favorites\n
  • It will also allow you to follow along with your industry, engage with customers one-on-one, track your competitors, stay up-to-date on current trends and breaking news (Las Conchas fire #NMfire)\n
  • If I had to skip one, it would be twitter\nFacebook - community, contests, customer profiles\nYouTube - How-To videos, contests, product reviews\nTwitter - listening, customer service, foursquare, giveaways\nFoursquare - twitter, specials, tips\n
  • Facebook - Events, Causes, Stories, sponsors, donors\nTwitter - Listening, community involvement, rewarding/thanking donors, call for volunteers\nBlog - Featured donors & sponsors, impactful stories, volunteer profiles, meet the staff\n
  • Manage it while at the hostess stand\nFacebook - Promotions, community events, dishes/pairings, staff\nTwitter - Listening, customer service, foursquare, coupons\nFoursquare - twitter, specials, tips\nTumblr - foodie porn! recipes, behind the scenes\n
  • Facebook - friends, passions/causes\nTwitter - listening, lead development, connections/events, industry news\nFoursquare - community involvement, tips for friends\nLinkedIn - connections, recommendations, groups, job opportunities\n
  • Twitter - Listening, customer service, thought leadership, connections/events\nLinkedIn - connections, groups/leadership\ngoogle+ - Thought leadership, connections, industry connections\nCorporate blog - thought leadership, industry respect, build loyal followers, biz development\n
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  • Seesmic - Twitter, Facebook, LinkedIn & Salesforce Chatter\nRadian6 - owned by Salesforce, comprehensive social brand management,\nSocial Office Suite - power users, Twitter, Facebook, & more\n
  • Mention Klout Score & Proskore (topics of influence, comparison, social graph)\n
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  • Social Media and Your Brand

    1. 1. Social Branding Stef Miller @supahstef #sm #marketing
    2. 2. Tweet“Early a.m. presentation with@NewMexicoAMA Java Talk onSocial Media with @supahstef#sm #marketing”
    3. 3. Tip #1This isn’t about you.It’s about them.
    4. 4. Audience1: Who are you goingto share with?
    5. 5. Audience2: Why are yousharing with them?
    6. 6. Audience3: Why do they care?
    7. 7. Audience4: What do they getout of it?
    8. 8. Audience5: Would they shareyour story?
    9. 9. Audience6: Would you sharetheir story?
    10. 10. Informed StrategyWhat you share shouldreflect why you share.Always.
    11. 11. Tip #2Stop talking to people,share with them.
    12. 12. Social MediaWhat you want toshare will determinewhere you share it.
    13. 13. Social MediaBlog Google+Facebook YouTubeTwitter FoursquareLinkedIn Tumblr
    14. 14. Tip #3Social media is aboutconnection, so make itmeaningful.
    15. 15. Profile #1Car Repair ShopFacebookTwitterYouTubeFoursquare
    16. 16. Profile #2NonprofitFacebookTwitterBlog
    17. 17. Profile #3Local RestaurantFacebookTwitterFoursquareTumblr
    18. 18. Profile #4Business ProfessionalFacebookTwitterFoursquareLinkedIn
    19. 19. Profile #5C-Level ExecutiveTwitterLinkedIngoogle+Corporate blog
    20. 20. Tip #4Social media is not justfor fun, so let peopledo it. But, give themguidelines.
    21. 21. Social Media Policy•Define the value•Who policy applies to•Give examples•Outline repercussions
    22. 22. Find the Right Tool•Hootsuite Free/$6•Sprout Social $9/$50•Native posting
    23. 23. Analyze•Engagement levels•Followers (demographics)•Website traffic•Clicky (visitor action)
    24. 24. What’s Next?1 Audience 5 Content2 Strategy 6 Connection3 Budget 7 Analyze4 Calendar 8 Optimize
    25. 25. Have Fun!1 Scoville2 Instagram3 StumbleUpon4 Foodspotting
    26. 26. think. create. share. Stef Miller @supahstef stef@thinktapp.com

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