1. Jack Taylor
Horror Movie Magazine Cover Analysis:
1. ParaCinema
The cover uses a large font for the
important parts of the cover lines,
including a brighter font colour to
make them more pronounced.
This hints at the issues which
would be made in the magazine,
including an article on the classic
horror film 'The Exorcist'.
The use of this information shows
that this magazine appeals to
both the male and female
demographic, especially due to
the large font size used for it.
Masthead uses bright yet grimy
font which still sticks with the
theme of horror but attracts the
gaze of the target audience.
Despite the image already
being creepy, the use of a
chaotically painted image of
the main antagonist continues
to connote the theme of horror
and even makes the target
audience feel uncomfortable,
coaxing them into buying the
issue.
By picking a smaller and brighter
font for the selling line, this
gives a reason for the target
audience to take a closer look at
the cover and read what the
magazine is about.

2. Jack Taylor
2. Scream
Unlike with other magazines, this
masthead uses an unconventional
font, making it clear that this
magazine is based around the
concept of horror.
The selling line lists multiple
terms relating to horror film
iconography. This relates to the
target audience and saves them
the time for guessing what will
be featured in this issue.
The use of a creepy image is seen
three different times on this
magazine cover to make it clear
that this magazine focuses on
both old and new horror movies,
including remakes.
The cover lines make
references to famous
directors to show that this
magazine focuses on 'Behind
the scenes' extras along with
the word 'Exclusive'. This
shows that the magazine has
something that on other
horror magazine would have,
giving them more of a reason
to buy it.
A large white font to describe the
main article is used to attract the
gaze of target audience to get
them to buy it. Also, the use of a
clean and non-threatening font
clashes with theme to make the
reader more interested.

3. Jack Taylor
3. Fangoria
The colour scheme for this type of
horror magazine uses a more
vintage type of palette. This is most
likely referencing the colour scheme
use in most old movie posters to
appeal to the target audience.
The tagline mentions 'The Elephant
Man', an old horror movie from the
1980s. This shows that this
magazine focuses on old movies
instead of new ones like most do
today.
The magazine uses an antagonist
from a classic horror film on their
front page to grab the target
audience's attention. Also, the way
he takes up the whole page and
even covers the title connotes even
further that this magazine is going
to focus on the classic horror
movies, including the main
technical codes e.g. scary masks,
phallic weapon, etc.
Phallic weapon is directed at the
target audience and creates the
effect which happens when the
eyes in an image seem to fol low
you, making the audience feel
unsettled and generally disturbed.
However, for a fan of horror, this
could be a contributing factor to the
sale process and could convince
them to buy it.
Use of bright blood red background
appeals to the target audience and
easily captures their eye when put
against an unusual yellow
secondary colour.