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Email Workshop - Powell/Masterson (#11NTCEmail)
- 1. Email Design Workshop – Don ’t Let Bad Code Ruin Your Day or Your Results #11NTCemail Sean Powell Shana Masterson
- 3. WARNING Coding for email is different than coding for the web There are no standards for displaying email HTML !
- 7. What ’s the big deal? Ensure consistent branding across all clients and messages
- 8. http://www.emailonacid.com/blog/details/C6/strategies-for-email-testing Email client rendering engines
- 13. HTML cheat sheet excerpt
- 14. The Email Standards Project The Email Standards Project is about working with email client developers and the design community to improve web standards support and accessibility in email. The project was formed out of frustration with the inconsistent rendering of HTML emails in major email clients. Our mission is to drive the use and support of web standards in email, working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for designers and readers, and we ’d love your help. www.email-standards.org/
- 15. lets take a look at some code
- 16. but before we do
- 19. Character Entities List of character entities that you can code into your message to get that em-dash(—), ampersand(&), or right double quote( ”) to render correctly. For example: Em-dash = — Ampersand = & A more complete list: http://www.intuitive.com/coolweb/entities.html
- 22. What HTML DOCTYPE should I use? The xHTML 1.0 Transitional doctype is widely used when sending HTML email to help uniformity. Take this with a grain of salt, however, as many email clients will either change it to their preference or remove it altogether. <Markup> <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN ” "http://www.w3.org/TR/xhtml1/DTD/xhtml1- transitional.dtd"> http://www.campaignmonitor.com/blog/post/3317/correct-doctype-to-use-in-html-email/ http://www.emailonacid.com/blog/details/C18/doctype_-_the_black_sheep_of_html_email_design
- 23. Using tables Tables are the most common way to format your email consistently. Use a wrapper table to center and set a background for your emails. Set your table widths inside cells and in most cases reset cellpadding, cellspacing, and border to zero. Note: Use nested tables as a way to space effectively in your message.
- 24. ✗
- 25. <Markup> <table cellpadding="0” cellspacing="0" border="0"> <tbody> <tr> <td width="300" ></td> <td width="300" ></td> <td width="300" ></td> </tr> </tbody> </table> <!-- end example table-->
- 26. P tags Fixes an issue with the (new) Yahoo Email client where standard paragraph spacing is not applied (most likely due to a reset of some sort). Note: Many insert a double break (<br />) to create the same “paragraph” type effect. <Markup> <style type="text/css"> . . p { margin: 1em 0 1em 0 ;} . . </style>
- 27. Before After
- 28. Hotmail header fix Hotmail replaces your header color styles with a green color on H2, H3, H4, H5, and H6 tags. In the following example, the color is reset to black. Replace black with your choice of color. The ! Important declaration is really what is overriding Hotmail's styling. NOTE: Hotmail also sets the H1 and H2 tags to the same size.
- 29. <Markup> <style type="text/css"> . . . h1, h2, h3, h4, h5, h6 { color: black !important; line-height: 100% !important; } h2 a, h2 a:visited, h3 a, h3 a:visited { color: grey !important; /* Preferably not the same color as the normal header color. */ } . . . </style>
- 30. Before After
- 31. Yahoo link color fix (1 of 2) This fix overwrites Yahoo mail's specific blue coloring on links. It, however, does not set color across email clients that ignore CSS in the HEAD tag. You will still have to bring this inline for gmail/others. http://www.campaignmonitor.com/blog/post/3226/two-solutions-to-yahoo-mail-turning-all-your-links-blue/
- 32. <Markup> a { color: red; text-decoration: underline;} /** Yahoo Classic and other clients that support styling within the HEAD tags **/ .yshortcuts { color: red !important; text-decoration: underline !important;} /* Body text color for the New Yahoo */ .yshortcuts a span { color: red !important; text-decoration: underline !important; } /* Link text color for the New Yahoo */ Note: This example sets the link color red.
- 33. Yahoo link color fix (2 of 2) Simply override the styling color and decoration inline. Do not use in combination with fix number 1 unless you want to style the "yshortcuts" class separately, which this code allows you to do. (INLINE) <Markup> <a href="http://www.responsys.com/blogs/nsm/2010/07/feeling-blue-over-yahoo-email.html" style="color:red; text-decoration:underline;"><span style="color:red;">Here is another fix for Yahoo from Responsys/Smith Harmon </span></a>
- 34. Before After
- 35. Hotmail/Gmail image issue Hotmail and Gmail inserts unwanted spacing underneath your images. Use this fix to properly space images that line up right on top of each other. <Markup> <img src= “yourimage.jpg” style=“display: block;” alt=“your alt text” width=“x” height=“x” /> img {display: block;} //Place in the <head> area OR
- 36. @Media Using @Media queries can help target mobile devices, like handhelds and tablets. While definitely not widely supported, it is has become supported enough where you can target users of iphones, android based phones, ipads, etc when they are using the built in software apps to access email.
- 37. <Markup> Note: Try experimenting with portrait and landscape modes. <style type="text/css"> . . @media only screen and (max-device-width: 480px{ Your iphone/handheld styles here . . @media only screen and (device-width: 768px{ Your ipad styles here } . . </style> http://www.campaignmonitor.com/blog/post/3163/optimizing-your-emails-for-mobile-devices-with-media/ http://css-tricks.com/snippets/css/ipad-specific-css/
- 38. in the year 2000
- 41. </presentation>
- 42. Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text #11NTCemail to 69866. ONLINE Use #11NTCemail at http://nten.org/ntc/eval