What’s the best way to get feedback from Twitter? There are several sites that do just this. Their features range from only one service to a wide variety of services with a slight service fee.

1. ©2009

2. Free Twitter
analytics applications
A review of four online apps
09.10.27
©2009

3. Apps Rated
©2009

4. The evaluation method was simple. I
visited each site and registered. After my
profile loaded, I took a screenshot of the
interface and then spent about 10
minutes looking around the site. A
decent site should be able to explain
itself in that time. After using the
application, I rated each site against my
wish list.
©2009

5. Overview
Criteria
I sat down with my co-workers and created a wish-list of qualities that we as marketing people want in a
Twitter account analyzer. Of course, all the apps have to be free and have no downloadable client.
Beyond that, we wanted to be able to:
have an easy-to-use interface
get the hang of it quickly
see how many daily tweets are added
see how many daily chats I have
analyze subjects I tweet about
show the hashtags I use most often
show my online follower growth rate
show location of followers
show who is most often to retweet
show who I contact the most
show who mentions me the most
©2009

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FREE ONLINE TWITTER SCHEDULING APPS
Have an easy-to-use interface
Y Y Y Y
Get the hang of it quickly
Y Y N N
See how many daily tweets are added
Y N N N
See how many daily chats I have
Y Y Y Y
Analyze subjects I tweet about
N Y Y N
Show the hashtags I use most often
Y Y Y Y
Show my online follower growth rate
N N N N
Show location of followers
N Y Y N
Show who is most often to retweet
N Y N N
Show who I contact the most
N Y N Y
Show who mentions me the most No
Y Y N Y Yes
©2009

7. Twitter Grader Analytics Interface:
Pros
You can grade your account against
other Twitter accounts with a tangible
grade.
You can also see how many people
follow you and you follow.
Cons
None of the other metrics really work
or have any meaning. While the
grading is good marker of how well
you use Twitter, none of the other
metrics are useful.
Rating
©2009

8. Twitter Analyzer Analytics Interface:
Pros
You need to know something about
your Twitter habits, this is the place to
go. I’m looking forward to seeing what
the Trends and FUN tabs will add to
the experience.
Cons
Some of the analytics get a little
confusing.
Since the results can be slightly
different, some deeper explanation of
the function would be appreciated
Rating
©2009

9. Twitalyzer Analytics Interface:
Pros
Simple to use and provides lots of
details.
While it doesn’t hit many of the criteria
I set out to find, the information it
does provide empowers you to try
harder to create a fully functional
Twitter account.
Cons
It takes a few uses to remember
exactly what the five components do.
There are also some loading issues.
Rating
©2009

10. TweetStats Analytics Interface:
Pros
Simple
Colorful
The Tweet Cloud is a great way to see
what your saying online.
Cons
They need more analytics to deliver
real impact. If you need a quick
breakdown with graphs you can use
in a report, TweetStats will do in a
pinch.
Rating
©2009

11. xefer Analytics Interface:
Pros
Simple
Combines multiple analytics into one
graphic
Cons
Doesn’t do more than one the one
chart, most of the information can be
found on other sites.
Rating
©2009

12. Klout Analytics Interface:
Pros
Simple
Lots of analytics
Influence tracker is a great feature that
can’t be found anywhere else
Cons
Little to no explanation of what
analytics mean
Needs deeper analytics to show more
value
Rating
©2009

13. CONCLUSION
While TweetStats and Twitalyzer both have very useful
analytics, none of them come close to the depth and
variety of Twitter Analyzer. Twitaliyzer’s benchmarking
tool is a great way to set goals for yourself. Combined
with Twitter Analyzer, you have all the software you
need to mount a Twitter campaign and measure it’s
success. Because the analytics are live, you can make
course adjustments if you see something isn’t working.
©2009

14. Links
Read the entire review on our Blog
http://blog.theduffyagency.com/
Check out Twitter Tuesday. New Twitter tips and reviews every Tuesday
The Duffy Agency webSite
http://www.theduffyagency.com/
©2009