Introduction of the Vehicle Electronics Program @ SEMA 2014
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My first public announcement that I no longer work at Ford. Also, the introduction of a new definition of Automotive Software (AS == 3C + 1D). Last, the introduction of the Vehicle Electronics Program within SEMA.
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Introduction of the Vehicle Electronics Program @ SEMA 2014
- 1. I’m not a car guy; I’m a software guy and I work at Ford. guy and I used to work at Ford.
- 2. llis & ssociates I’m a car guy and a software guy and I used to work at Ford. SEMA Show November 6, 2014
- 3. Vehicle Software Ford Mustang 2011 ~25 million lines of code Ford Taurus 2012 50+ million lines of code Ford 2020 100+ million lines of code
- 4. Is that really a lot? Space Shuttle 500,000 lines of code Boeing 777 3-4 Million lines of code
- 9. AS == 3 C’s + 1 D
- 10. 3 C’s + B1u Dsiness Model
- 11. Why redefine it? Automotive software is teachable!
- 12. Trends in the Industry “Kewlness” and “Experience” are moving to software Encryption of the bus Lock-down of the electronics FMVSS 150 (proposed)
- 13. Vehicle Electronics Program (VEP) Modeled after VDP Bring together existing SEMA resources Introduce new SEMA resources Maintain compliance with FMVSS 150 Teach Software!
- 14. VEP Logistics Q1 – Initial member meeting Q2 – Formal program documentation Q3 – Resources in place Q4 – Official launch at SEMA 2015
- 15. Automotive software is teachable. SEMA makes it accessible!
- 16. We can evade reality, but we cannot evade the consequences of evading reality. -- Ayn Rand
- 17. “THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.”
Editor's Notes
- As a software community, you have to adapt and respond to these changes to innovate. You have to focus on these changes that are happening in mobile, respond to these changes and innovate. You can’t simply look at the PC model and think of doing it in mobile all over again. You have to take in the whole horizon. You have to understand how web development is going to change mobile. Then, you have to go out and create your future.