Sometimes you have to slow down to speed up. Do you have a product that fills an unmet need? Learn if it’s also feasible as a company. You’ll leave this panel with a Feasibility Checklist to identify your user need and what stage your company is in.

1. Entrepreneurs’ Dilemma
• Founding team = scientists or technologists,
potentially teamed up with an advisory team –
extraordinary domain credentials
• Done with research, now what?
– What is the business and product strategy?
– Is there a market for the product? Is it big enough?
– Are we early or late to the market?
– What does that mean for the sales and marketing
strategy?
– How to form alliances?
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2. Dilemma: When it comes to business
and marketing expertise...
I can currently…
• Rely on investors’ input
– Great quality, but infrequent
• Depend on opinions of friends &
family
– not expensive, but not necessarily
valuable
• Contract w/consultants
– get specific counsel, but using multiple
consultants can be confusing, hard to
manage and expensive,
– and, no one is thinking about the big
picture
• Hire business & marketing team
– dedicated team, but by the time there
is money to hire professionals, the
market will shift
But, I need a team with…
• Cross-disciplinary expertise:
corporate and business
development, sales, marketing,
communications, strategic alliances
• Professional team of advisors:
strategic counsel AND arms & legs
in each of the areas
• Flexible team: kick-off the business,
then adapt according to market
needs
• Team to partner with: the experts
that understand my painpoints as
entrepreneur
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