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Building an Entire Investable Team:
An Entrepreneur’s Perspective
The	
  Capital	
  Network	
  
July	
  10,	
  2013	
  
Win	
  Burke	
  
President	
  &	
  CEO	
  
iGetBeBer,	
  Inc.	
  
Topics	
  
•  The	
  Management	
  Team	
  
•  The	
  Board	
  of	
  Advisors	
  
•  The	
  Board	
  of	
  Directors	
  
•  Board	
  –	
  Management	
  Team	
  Dynamics	
  
I	
  agree	
  with	
  Bob’s	
  comments	
  and	
  will	
  not	
  repeat	
  his	
  content,	
  but	
  rather	
  will	
  
augment	
  them	
  from	
  an	
  entrepreneur’s	
  perspec@ve.	
  
Bob	
  and	
  I	
  agree	
  that	
  there	
  is	
  no	
  single	
  right	
  way,	
  and	
  there	
  are	
  many	
  possible	
  
right	
  ways	
  depending	
  on	
  circumstances	
  and	
  the	
  specific	
  people	
  involved.	
  	
  
Offered	
  for	
  considera@on	
  are	
  generali@es,	
  to	
  which	
  there	
  are	
  many	
  excep@ons,	
  
but	
  which	
  represent	
  a	
  framework	
  for	
  implementa@on.	
  
The	
  Management	
  Team	
  
First	
  my	
  own	
  experience…	
  
•  Early	
  Career/Midsize	
  and	
  Large	
  Companies	
  
– Computer	
  Scien@st/SoMware	
  Engineer	
  
– Product	
  Management,	
  Marke@ng,	
  Sales,	
  Services	
  
•  Early	
  Stage	
  Company	
  Career	
  
– iGB	
  is	
  my	
  7th	
  early	
  stage	
  company	
  
– A	
  founder	
  of	
  3	
  
– VP	
  of	
  S&M	
  of	
  2,	
  CEO	
  of	
  5	
  
– 4	
  companies	
  acquired,	
  1	
  IPO	
  
(Have	
  made	
  many	
  mistakes,	
  hopefully	
  learned	
  not	
  to	
  make	
  them	
  again)	
  
What	
  I	
  have	
  learned…	
  
•  Investors	
  invest	
  in	
  a	
  team	
  first,	
  then	
  product/
market	
  
– Mix	
  of	
  vision	
  and	
  experience	
  
– Good	
  team	
  chemistry	
  
•  Clear	
  roles,	
  who’s	
  in	
  charge	
  
•  Best	
  if	
  have	
  worked	
  together	
  before	
  
•  Be	
  credible	
  to	
  investors	
  that	
  team	
  can	
  execute	
  
– Sales,	
  CFO	
  should	
  be	
  experienced	
  
– Complete	
  team	
  
•  If	
  not	
  complete,	
  VCs	
  may	
  suggest	
  fill-­‐ins	
  
What	
  I	
  have	
  learned…	
  
•  “Bump	
  in	
  the	
  road”	
  capable	
  
– Flexible,	
  resilient,	
  adap@ve	
  when	
  things	
  go	
  wrong	
  
– Can	
  absorb	
  personal	
  financial	
  constraints	
  
•  Impact	
  of	
  team	
  experience	
  
– Angels	
  are	
  more	
  likely	
  to	
  accept	
  “young	
  and	
  fresh”	
  
– VCs	
  are	
  more	
  likely	
  to	
  want	
  to	
  know	
  that	
  team	
  can	
  
execute	
  
•  VCs	
  prefer	
  repeat	
  entrepreneurs	
  (“been	
  there,	
  done	
  that”)	
  
•  Kaufmann	
  Ins@tute	
  study	
  says	
  that	
  entrepreneurs	
  over	
  age	
  
of	
  55	
  have	
  2x	
  success	
  
The	
  Board	
  of	
  Advisors	
  
What	
  I	
  have	
  learned…	
  
•  Industry	
  luminaries/experts	
  who	
  believe	
  in	
  
you	
  signal	
  to	
  investors	
  that	
  you	
  are	
  real	
  
– Signal	
  to	
  customers	
  and	
  partners	
  as	
  well	
  
– Fill	
  in	
  industry	
  holes	
  of	
  management	
  team	
  
•  Industry	
  knowledge,	
  experience,	
  contacts	
  (!!!)	
  
– How	
  to	
  recruit	
  
•  Remember	
  that	
  they	
  may:	
  
– Tend	
  to	
  feel	
  comfortable	
  with	
  what	
  they	
  have	
  
done	
  rather	
  than	
  what	
  could	
  be	
  done	
  
– Have	
  conflic@ng	
  egos/agendas	
  (important	
  to	
  
manage	
  group	
  dynamics)	
  
The	
  Board	
  of	
  Directors	
  
What	
  I	
  have	
  learned…	
  
•  A	
  func@onal	
  Board	
  is	
  an	
  asset,	
  a	
  dysfunc@onal	
  
Board	
  can	
  be	
  a	
  fatal	
  liability	
  	
  (change	
  it!)	
  
•  Try	
  to	
  choose	
  (may	
  influence	
  choice	
  of	
  investors):	
  
– A	
  mix	
  with	
  opera@onal	
  as	
  well	
  as	
  financial	
  
experience,	
  preferably	
  within	
  your	
  industry	
  	
  
– Experience	
  with	
  Boards	
  and	
  how	
  they	
  should	
  work	
  
– Can	
  work	
  together	
  collabora@vely	
  instead	
  of	
  
confronta@onally;	
  good	
  chemistry	
  and	
  dynamics	
  
– Not	
  all	
  in	
  lock-­‐step,	
  but	
  generally	
  on	
  the	
  same	
  page	
  
– How	
  to	
  recruit	
  
Board	
  –	
  Management	
  Team	
  
Dynamics	
  
What	
  I	
  have	
  learned…	
  
•  Trust,	
  communica@on	
  are	
  essen@al	
  
– Communicate	
  oMen	
  and	
  transparently	
  
– But,	
  don’t	
  communicate	
  every	
  problem	
  
•  only	
  those	
  that	
  stay	
  problems,	
  need	
  assistance,	
  or	
  are	
  of	
  
fiduciary	
  import	
  
•  Management	
  team	
  should	
  agend	
  Board	
  mee@ngs	
  
– Need	
  exposure	
  to	
  Board	
  for	
  two-­‐way	
  trust	
  
•  But	
  can	
  be	
  shocked/demo@vated	
  by	
  frank	
  Board	
  discussions	
  
– Present/discuss	
  their	
  part	
  of	
  the	
  business,	
  but	
  not	
  stay	
  
for	
  internal	
  Board	
  discussions	
  
Thank	
  you!	
  
QuesSons?	
  

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Building an Entire Investable Team

  • 1. Building an Entire Investable Team: An Entrepreneur’s Perspective The  Capital  Network   July  10,  2013   Win  Burke   President  &  CEO   iGetBeBer,  Inc.  
  • 2. Topics   •  The  Management  Team   •  The  Board  of  Advisors   •  The  Board  of  Directors   •  Board  –  Management  Team  Dynamics   I  agree  with  Bob’s  comments  and  will  not  repeat  his  content,  but  rather  will   augment  them  from  an  entrepreneur’s  perspec@ve.   Bob  and  I  agree  that  there  is  no  single  right  way,  and  there  are  many  possible   right  ways  depending  on  circumstances  and  the  specific  people  involved.     Offered  for  considera@on  are  generali@es,  to  which  there  are  many  excep@ons,   but  which  represent  a  framework  for  implementa@on.  
  • 4. First  my  own  experience…   •  Early  Career/Midsize  and  Large  Companies   – Computer  Scien@st/SoMware  Engineer   – Product  Management,  Marke@ng,  Sales,  Services   •  Early  Stage  Company  Career   – iGB  is  my  7th  early  stage  company   – A  founder  of  3   – VP  of  S&M  of  2,  CEO  of  5   – 4  companies  acquired,  1  IPO   (Have  made  many  mistakes,  hopefully  learned  not  to  make  them  again)  
  • 5. What  I  have  learned…   •  Investors  invest  in  a  team  first,  then  product/ market   – Mix  of  vision  and  experience   – Good  team  chemistry   •  Clear  roles,  who’s  in  charge   •  Best  if  have  worked  together  before   •  Be  credible  to  investors  that  team  can  execute   – Sales,  CFO  should  be  experienced   – Complete  team   •  If  not  complete,  VCs  may  suggest  fill-­‐ins  
  • 6. What  I  have  learned…   •  “Bump  in  the  road”  capable   – Flexible,  resilient,  adap@ve  when  things  go  wrong   – Can  absorb  personal  financial  constraints   •  Impact  of  team  experience   – Angels  are  more  likely  to  accept  “young  and  fresh”   – VCs  are  more  likely  to  want  to  know  that  team  can   execute   •  VCs  prefer  repeat  entrepreneurs  (“been  there,  done  that”)   •  Kaufmann  Ins@tute  study  says  that  entrepreneurs  over  age   of  55  have  2x  success  
  • 7. The  Board  of  Advisors  
  • 8. What  I  have  learned…   •  Industry  luminaries/experts  who  believe  in   you  signal  to  investors  that  you  are  real   – Signal  to  customers  and  partners  as  well   – Fill  in  industry  holes  of  management  team   •  Industry  knowledge,  experience,  contacts  (!!!)   – How  to  recruit   •  Remember  that  they  may:   – Tend  to  feel  comfortable  with  what  they  have   done  rather  than  what  could  be  done   – Have  conflic@ng  egos/agendas  (important  to   manage  group  dynamics)  
  • 9. The  Board  of  Directors  
  • 10. What  I  have  learned…   •  A  func@onal  Board  is  an  asset,  a  dysfunc@onal   Board  can  be  a  fatal  liability    (change  it!)   •  Try  to  choose  (may  influence  choice  of  investors):   – A  mix  with  opera@onal  as  well  as  financial   experience,  preferably  within  your  industry     – Experience  with  Boards  and  how  they  should  work   – Can  work  together  collabora@vely  instead  of   confronta@onally;  good  chemistry  and  dynamics   – Not  all  in  lock-­‐step,  but  generally  on  the  same  page   – How  to  recruit  
  • 11. Board  –  Management  Team   Dynamics  
  • 12. What  I  have  learned…   •  Trust,  communica@on  are  essen@al   – Communicate  oMen  and  transparently   – But,  don’t  communicate  every  problem   •  only  those  that  stay  problems,  need  assistance,  or  are  of   fiduciary  import   •  Management  team  should  agend  Board  mee@ngs   – Need  exposure  to  Board  for  two-­‐way  trust   •  But  can  be  shocked/demo@vated  by  frank  Board  discussions   – Present/discuss  their  part  of  the  business,  but  not  stay   for  internal  Board  discussions