Affiliate Program Management Optimizing your affiliate program on a daily basis - 8 tips for affiliate managers. Learn how to squeeze more from your affiliate marketing program activity using data.

3. Affiliate Program Management
Optimizing your affiliate program on a daily basis
8 tips for affiliate managers

4. Optimization?
 Abandonment of the less returnable
marketing activities to use those more
profitable.
 The need to do more with less and faster.
a) Basically – squeezing more from your
marketing activities using data.
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5. A/B Tests
Commision table case study
 First of all – use A/B Tests! Try, try, try…
a) Test everything – commision tables, ads, type of affiliates etc.
 Commision table A/B Testing Case Study
A - 10$ commision / registered user B - 5$ commision / registered user
5000 CPA’s – 5000 registered users 11000 CPA’s – 11000 registered users
50 000$ commisions for payout 55 000$ commisions for payout
Conclusion
What turns out – affiliates were more likely to promote the campaign when the
commision was lower! Yes, lower. They assumed that if the commision is high, it will be
tough and they will achieve it rarely. Conclusion? Lower commision returned 6000
more registrations while the campaigns cost was only 5000$ higher!
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6. A/B Tests
Call To Action case study
 First of all – use A/B Tests! Try, try, try…
a) Test everything – commision tables, ads, type of affiliates etc.
 Call To Action button A/B Testing
A - Advertisement CTA Label B - Advertisement CTA Label
Create Your Account Create My Account
90% increase in conversion!
Conclusion
What turns out – visitors were more likely to register their accounts when only one word
was changed in the CTA button label from „Your” to „My”.
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7. A/B Tests
ads effectiveness
 Two different ads has the same amount of
impressions but the one of them generated much
higher CR (Conversion Rate)? – try to locate the
cause and fix it.
 Observe the CR - it’s much more important in
affiliate marketing management than CTR.
a) Some affiliate marketing softwares provide the ad
effectiveness monitoring to automate this proccess.
theaffily.com
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8. Ads display time
 You may find that the ads displayed on
different days/hours have different
effectiveness
a) Use it while planning short time campaigns
and encourage your affiliates to display them
at this time to achieve higher Conversion
Rates.
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9. Trends Reports
collapsing campaign
 Campaign, which was successful for one week in
another keeps on losing good results.
a) Use the Trends Reports which is provided by some affiliate
marketing softwares to compare two different indicators on
one chart. Notice where the values are falling and find the
cause.
Identify why
it collapsed
Identify why here, try to
it was rising fix & avoid
here and try that situation
to repeat
that situation
amount of commisions
impressions
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10. Affiliates Optimization
help your affiliates earn more
 One of the affiliates had perfectly good results for
some time, and now from day to day is starting
to be worse?
a) Sort your affiliates rank from the worst to the best and
observe the CR indicator for them for some time
period.
• Try to locate the cause of this on a chart and help this
affiliate, try to get in touch with him. What happened?
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11. Michał Jackowski
CEO & Founder theaffily.com
https://twitter.com/mikejackowski
https://www.facebook.com/michu.jackowski
http://linkd.in/XZxJvA

12. theaffily.com
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