2. Upselling - Concept
Create Guest awareness about different room
categories / facilities available
Create opportunities for Incremental Revenue
1 Category higher than booked
Facilities which are not part of room reservation
package
3. Upsell – Features
Identify sales opportunities – Highlight potential guests
Interact and ask “Right” questions
Relate and offer right package as per guest preference
Highlight the advantages and benefits of upsell to Guest for
successful conversion
Confirm the price and close the “Deal”
Follow Up and check on Guest Satisfaction / Offer Assistance
4. WHAT DO OUR GUESTS
WANTS
Value
Recognition
Safety & Security
Top Quality ServiceCreate Happy & Loyal Guests
Personalized Experience
FEEL LIKE
AN
INDIVIDUAL
6. Methodology
Effective Listening Skills
Body Language
Smile & Interact to find more
Right Sell and convince it is beneficial for Guest
7. When is the best time to make
a suggestion?
When you reconfirm the reservation and
room type
When the guest asks about the facilities, size
of the room, view etc.
8. QUESTIONS A GUEST MAY ASK
Why are you selling me?
What are you selling me?
What is the difference?
"So what"?
How much?
"Because you are travelling
with your family
I suggest you try one of
our junior suites …
The difference is that you
have separate living area
Which means that your
child will have plenty of space to play
around in, and that when he sleeps you
and your wife can relax and
watch TV without disturbing
him
And it's only a supplement of
INR…….
9. Negative Buying Signals
Body Signals like:
Shaking Of Head, looking disinterested, turning
away
In addition to silent signals guests often simply say
“no!”. There are three ways a guest can say “no”
The unfriendly or definite “NO”
The general “NO”
The specific “NO”
10. Body Language
What sort of actions might let the guest
see that we are getting impatient?
Tapping or clicking our pens
Looking around the room
Checking our watch
Moving too close to the guest
Tapping our foot
Fidgeting
11. Checking Satisfaction
What are some of the advantages to
checking satisfaction?
Show we care
Professional image
If something is missing we can rectify without delay
If there is a problem we deal with it quickly and quietly
There is a chance to sell something else
12. Timing
When is the best time to check
on satisfaction?
Soon – 5 to 10 minutes after guest reaches the room
During the show around
Why check so soon?
If there is a problem, the longer we leave it the more
upset the guest is going to be.
13. Handling Guests reactions
What to do if the guest is happy?
Thank the guest, smile
Give your name and ask guest to contact you should they
need any further assistance
What to do if the guest is unhappy?
Apologize
Find out why
Act to fix the problem and/or refer to the supervisor
Possibly warn the other service staff
15. Reasons For Growth
• Enhancement of Lounge
oDecorative Items ,Board Games, Books.
oBetter Bar Display.
oAdditional Starters.
oDaily Monitoring Expenses
16. Summary
Don’t worry if a guest says “no” to your suggestion
Not all your suggestions will be accepted, and that is
ok – don’t take it personally.
Guests say “no” because they don’t want your
suggestion, not because they don’t like you
Even guests who do say “no” will appreciate your
efforts to be helpful and professional
What do you think each of these means?
Secure, Safe and Confident – Guest wants to feel secure, safe and confident of staff have their personal welfare in mind
Supported/Mothered Fathered Taken care of – Home away from Home, pampered
Treated honestly and fairly no discrimination – even if they are paying a discounted rate, or coming with a gift voucher, or sales entertaining their guests etc.
Empowered Informed and Given choice – Guest expects to be involved in decision making ie problem solving, would like to be kept informed and be given options
Valued and Respected and Recognized – feels valued as a customer and money he is paying for services, recognition in terms of remembering names and attention to details
Lastly feel like an individual and not number – Individual, personalized service and attention
Once we understand the what guest wants from their overall experience now we can start breaking down the needs of the customer by each different experience during their stay
And that’s where the Welcome Charter comes into picture
These may be Spoken signals (things they say) or Silent Signals (things they do)
There are many signs that reveal how guests are feeling – these may be spoken or silent. When we make sales suggestions the customer’s reaction is often shown by their body language.
If we want to be truly professional we have to watch these silent signals closely.
Some of the signals are so quick that the guest is not even aware je/she made them.
There are many signals that are used in body language – head&face, hand & arm, body & legs.
It takes practice to pick up and interpret the signals of body language. However, it is a skill that is worth developing as it will help you to be more sensitive to all people not just your clients
Remember, we do want salesmen here but we certainly do not want to be too pushy. Above all, selling is good service – if we don’t give good service then our guests won’t come back and buy from us next time